The 10 Most Influential Women In Energy,2024

VOL 03 I ISSUE 05 I 2024 The Future is Female The Women Engineers and 10 Most Scien?sts Transforming Energy Technologies Influential Influential Influential Greening the Industry Energy, 2024 in Women How Women Leaders are Driving Sustainability in Energy? Dr.?Lana?El?Chaar?? Vice?President?Talent? Management?and?Capability? Building ACWA?Power Engineering Vision Enhancing Business Strategies: Dr. Lana El Chaar Dr. Lana El Chaar Advancing Women Leadership in the Energy Sector

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Women Leaders Redefining Energy Innovation n recent years, the energy sector has seen a Furthermore, women leaders are adept at fostering a remarkable surge in innovation, driven in large part culture of creativity and risk-taking within their I by the contributions of women leaders. While organizations. Recognizing that innovation often historically underrepresented in the field, women are requires stepping outside of comfort zones and increasingly taking on pivotal roles and making embracing uncertainty, they create environments significant strides towards advancing technology, where experimentation is encouraged and failure is sustainability, and efficiency in the energy industry. seen as an opportunity for growth. By fostering a Their unique qualities and perspectives are reshaping culture that values innovation and learning, women the landscape of innovation in this crucial sector. leaders empower their teams to push the envelope and explore new frontiers in energy technology. One key quality that women leaders bring to the table is a strong emphasis on collaboration and inclusivity. From investing in renewable energy sources to Recognizing the complexity of energy challenges, they implementing energy-efficient technologies, these prioritize building diverse teams that leverage a wide leaders are driving a fundamental shift towards a more range of expertise and viewpoints. This collaborative sustainable and resilient energy future. CIOLook approach fosters creativity and innovation, as team features the enthralling stories of The 10 Most members draw inspiration from each other's Influential Women in Energy, 2024. experiences and perspectives. By creating an inclusive environment where all voices are heard and valued, The qualities exhibited by women leaders in the energy women leaders are driving breakthrough innovations sector drive profound innovation and transformation that address the multifaceted challenges facing the within the industry. Through their collaborative energy sector. approach, resilience, commitment to sustainability, and fostering of a culture of creativity, these leaders are Moreover, women leaders in the energy sector are pushing the boundaries of what's possible and shaping Editor's often characterized by their resilience and a more sustainable and equitable energy future for determination in the face of adversity. Breaking generations to come. As their influence continues to through barriers and overcoming obstacles, they grow, so will the pace of innovation and progress in the demonstrate a remarkable ability to navigate complex energy sector. challenges and drive change. Whether it's advocating for renewable energy policies, championing sustainable Flip through the pages and have a delightful read! practices, or spearheading technological advancements, these leaders exhibit a relentless commitment to driving innovation and pushing the Note boundaries of what's possible. Anish Miller

C O V 08 E R Engineering Vision Enhancing Business Strategies: S Dr. Lana El Chaar Dr. Lana El Chaar T Advancing Women Leadership in the Energy Sector O R Y CXO Business success: The synergy between inspiring leadership and innovative technologies 22 - Carla Fonseca, CMO, BI4ALL The Future is Female Women Engineers and Scien?sts 18 Transforming Energy Technologies Greening the Industry How Women Leaders are 24 Driving Sustainability in Energy?

Featured Person Company Name Brief Leveraging her expertise and extensive network, Adela Gilbert Adela Smith collaborates with clients to develop tailored solutions that gtlaw.com.au Partner address their unique needs and challenges. With a keen understanding of market trends and business Barbara Zuiderwijk Green Giraffe Pooja M Bansal challenges, Barbara collaborates closely with clients to develop Advisory green-giraffe.com tailored solutions that drive growth and success. Editor-in-Chief CONTENT FOLLOW US ON GIE Boyana plays a pivotal role in providing strategic guidance and Boyana Achovski Deputy Editor Anish Miller oversight to the organization. gie.eu Board Member www.facebook.com/ciolook Managing Editor Katherine Debora www.twi?er.com/ciolook Carla has been recognized for her ability to drive business WE ARE ALSO AVAILABLE ON Carla Bastos da Fonseca bi4all growth and increase market share through effective marketing DESIGN CMO bi4all.pt strategies. Visualizer Dave Bates Art & Design Director Davis Mar?n Katherine is a leading expert in the field of offshore wind bp Katharine Descamps energy, with a wealth of experience and expertise in this rapidly CONTACT US ON Associate Designer Jameson Carl bp.com Offshore Wind growing industry. Email info@ciolook.com SALES Lana Chaar For Subscrip?on Senior Sales Manager Wilson T., Hunter D. Lana is a seasoned human resources professional with a passion Vice President Talent ACWA POWER www.ciolook.com for talent development and organizational capability building. Management and acwapower.com Customer Success Manager Eric White Capability Building Copyright © 2024 CIOLOOK, All rights reserved. The content and Sales Execu?vesTim, Smith images used in this magazine should Lisa McDermott not be reproduced or transmi?ed in Lisa is a seasoned energy professional with a deep Cleanwatts Managing Director TECHNICAL any form or by any means, understanding of the evolving landscape of energy transition. cleanwatts.energy Energy Transition electronic, mechanical, Technical Head Peter Hayden photocopying, recording or otherwise, without prior permission Technical Consultant Victor Collins from CIOLOOK. Rebecca Willis Lancaster Rebecca is a renowned environmentalist and academic Reprint rights remain solely with Professor of Energy specializing in climate change and sustainability. lancaster.ac.uk SME-SMO CIOLOOK. & Climate Research Analyst Eric Smith With a background in energy economics, policy analysis, and SEO Execu?veAlen Spencer Tamsyn Lonsdale-Smith Regen market research, Tamsyn plays a pivotal role in analyzing trends, assessing risks, and informing strategic decision-making Senior Energy Analyst regen.co.uk in the energy industry. sales@ciolook.com Tine Boon Tamsyn plays a crucial role in analyzing trends, forecasts, and TRACTEBEL March, 2024 Head of Offshore - market dynamics in the energy sector. tractebel-engie.com Global Power

Dr.?Lana?El?Chaar?? Vice?President?Talent? Management?and?Capability? Building ACWA?Power Engineering Vision Enhancing Business Strategies: Dr. Lana El Chaar Dr. Lana El Chaar Advancing Women Leadership in the Energy Sector Dr.?El?Chaar’s?approach? underscores?the?importance?of? fostering?a?culture?of? continuous?learning?within? organizations?where? individuals?are?supported?in? their?development?journey?and? where?collective?growth?as? well?as?innovation?are? prioritized. COVER STORY

rom driving innovation to fostering inclusivity, adapting leadership styles to suit different contexts and women have made significant contributions to fostering an environment that encourages mentorship F shaping the landscape of global businesses. Their and continuous learning has become evident. diverse perspectives, collaborative approach and resilience have led to groundbreaking advancements Dr. El Chaar’s insights underscore the value of melding and initiatives that drive growth and promote diversity, technical prowess with an astute grasp of equality and inclusiveness in the corporate world. One organizational dynamics ensuring holistic growth and such exemplary leader is Dr. Lana El Chaar, the Vice development within the corporate landscape. President of Talent Management and Capability Dr.?El?Chaar?aims?to? Building at ACWA Power. Breaking Down Silos empower?individuals? and?fortify?the?team? Dr. El Chaar is a distinguished Global Technology “In my role of leading large-scale enterprise solutions for Services Leader with a stellar track record in directing industry leaders like General Electric,” Dr. El Chaar with?the?skills?and? the efficient delivery of large-scale enterprise solutions explains, “the emphasis was always focused on fostering insights?needed?to? in the Energy industries. With her guidance, industry operational excellence through the facilitation of industry thrive?in?a?rapidly? best practices are seamlessly integrated to streamline best practices.” She elaborates on her approach to operations, enhance efficiency and drive significant undertaking a comprehensive industry analysis served changing?professional? cost reduction. Her strategic leadership has ensured as the foundation of her approach. This involved closely landscape. superior results for industry leaders, and she has examining market trends, competitors and emerging excelled in building high-performance teams while technologies to identify best practices employed by establishing key executive stakeholder relationships. industry leaders. With exceptional academic qualifications, including a Dr. El Chaar emphasizes the importance of open PhD in Electrical Engineering, Dr. El Chaar is highly communication channels with key stakeholders motivated, ambitious and considered an excellent including executives, department heads and end-users. leader and communicator. Her expertise in software “I advocate for the development of tailored enterprise solutions to optimize power plant efficiency—coupled solutions that align with the organization’s unique with her proficiency in project management and requirements and incorporate identified industry best coaching—makes her a valuable asset in the field. practices,” she says. Additionally, her expertise in Photovoltaic design and assessment, along with her publications in esteemed Dr. El Chaar also stresses the significance of breaking journals and conferences, further solidify her position down silos and promoting cross-functional as a thought leader in the domain. collaboration for holistic operational improvements. “I encourage teams from different departments to work Dr. El Chaar’s dedication, expertise and leadership collaboratively on solutions that address end-to-end serve as an inspiration to women leaders, showcasing operational efficiency,” she asserts, “fostering a more the immense impact they have in driving positive integrated and efficient organization.” her approach change and innovation within their respective highlights the importance of synergy and cooperation industries! across departments in achieving overarching organizational goals and driving sustainable growth in The Fusion of Engineering and Leadership today’s dynamic business landscape. “As the Vice President of Talent Management and Strategic Foundations Capability Building, my journey has been shaped by a fusion of technical expertise in Electrical Engineering and a With the vision and the growth strategy that ACWA deep understanding of the intricacies of business Power has set to become a top leader in the energy operations,” Dr. El Chaar shares. her immersion in the transition globally and in the dynamic landscape of technical domain has been enriched by the opportunity leadership, two critical components underscore to work closely with various business units. Through success—building high-performance teams and these experiences, she emphasizes the importance of cultivating strong relationships with executive listening to the diverse perspectives of team members, stakeholders. She explains that effective team building

starts with a clear articulation of the vision and goals Moreover, Dr. Chaar emphasizes Agile’s focus on fostering a shared understanding among team continuous collaboration with stakeholders throughout members. “Cross-functional collaboration is at the heart of the project lifecycle. Regular feedback loops, facilitated my team-building strategy,” she asserts. Dr. El Chaar by short iteration cycles ensure that stakeholders are advocates for diverse teams that bring together varied actively involved in shaping the evolving solution. skills and perspectives, empowering team members by delegating responsibilities based on their strengths and Furthermore, in complex enterprise solutions where expertise. This delegation allows individuals to take requirements may evolve, Agile accommodates ownership of their work, fostering a sense of changes seamlessly. Stakeholders can introduce accountability. her approach highlights the importance modifications during each iteration ensuring that the of aligning team objectives with the overarching final solution aligns closely with the evolving needs of organizational vision, promoting collaboration and the business. her insights underline the value of Agile empowering individuals to drive success in today’s methodologies in fostering flexibility and competitive business landscape. responsiveness in project management particularly in dynamic business environments. Predictive Maintenance and Data Analytics Fueling Growth Dr. El Chaar explains, “My academic background, including a PhD in Electrical Engineering, serves as a “My commitment to talent development,” Dr. El Chaar foundational pillar in leveraging technical expertise to asserts, “is manifested through the creation of tailored optimize power plant efficiency.” She elaborates on her learning paths for employees.” She explains that approach, stating, “Here’s how I harness my technical leadership development programs are designed to background to achieve these optimizations”: provide high-potential individuals with exposure to challenging assignments, mentorship and training Ÿ Employ advanced data analytics techniques to further preparing them for future leadership roles. In In?moments?of?adversity,?remember?that?you?have? analyze massive datasets generated by power addition, regular workshops are organized to enhance the?strength?to?endure?and?emerge?stronger. plants. she emphasizes the use of machine learning both technical and soft skills. These workshops cover a algorithms to identify patterns, anomalies and areas spectrum of topics from technical advancements to for improvement in plant performance. leadership, communication and innovation ensuring Ÿ Develop predictive maintenance models to employees have a well-rounded skill set. anticipate equipment failures before they occur minimizing downtime and optimizing reliability. Moreover, Dr. El Chaar highlights the importance of recognition programs in motivating employees and Her method highlights the integration of cutting-edge reinforcing the connection between effort and technologies with her technical knowledge to drive appreciation. ACWA Power is investing heavily in these efficiency and reliability in power plant operations programs and in learning platforms and resources to ensuring sustainable performance as well as uptime. ensure that employees have access to the latest industry insights. her approach underscores the Harnessing Flexibility significance of continuous learning and recognition in nurturing talent and fostering a supportive and Dr. El Chaar shares, “One project management strategy dynamic work environment. that I find particularly effective revolves around the principle of Agile Iterative Development.” She explains The Power of Knowledge Flow that this approach encapsulates flexibility, collaboration and adaptability, providing a robust Incorporating learning goals, encouraging framework for navigating large-scale enterprise collaboration, providing access to resources, projects. This can be accomplished through adaptive recognizing achievements and actively disseminating planning where the project is planned in short and knowledge are integral components of a culture of iterative cycles. continuous learning. Dr. El Chaar elaborates on her role as a leader, stating, “My role extends beyond just

promoting individual learning—it involves creating an conduct a rapid yet comprehensive talent assessment.” She environment where knowledge flows organically, driving then engaged an external consultant to develop initial collective growth, innovation and adaptability.” program content tailored to the specific needs of the leadership programs. Dr. El Chaar aims to empower individuals and fortify the team with the skills and insights needed to thrive in Furthermore, she initiated a structured process to a rapidly changing professional landscape. Her identify suitable partners for program delivery. As approach underscores the importance of fostering a program requirements evolved, Dr. El Chaar ensured culture of continuous learning within organizations that both internal teams and external partners were where individuals are supported in their development well-informed and adaptable to meet revised journey and where collective growth as well as expectations. Her proactive and collaborative efforts innovation are prioritized. highlight the importance of resourcefulness and effective communication in overcoming challenges and Bridging Differences delivering successful outcomes within tight timelines. The most critical action is adaptability to Stakeholder Building a Future-Ready Workforce Diversity, where tailoring communication to resonate with diverse audiences ensures that the message is Dr. El Chaar’s aspirations and goals are intricately well-received and understood. She stresses the incorporated into positive transformation within importance of starting with “a well-articulated vision and ACWA Power. She articulates her leadership endeavors goal of every project we plan to launch,” which provides a as aiming to shape a dynamic and forward-thinking guiding light for all team members and stakeholders, approach. Her overarching goal, she asserts, is to build fostering a sense of purpose and direction. a workforce that is not just adept at current industry demands but is also future-ready. She emphasizes Dr. El Chaar also highlights the necessity of establishing championing a culture of lifelong learning aiming to open channels for dialogue. “This is achieved through ensure that the workforce remains at the forefront of regular team meetings, town halls and interactive sessions,” industry evolution. she explains, “providing platforms for transparent communication where each team member is encouraged to Furthermore, Dr. El Chaar highlights the importance of voice opinions and share insights.” developing strong and visionary leaders for sustained success. “I aspire to identify and nurture leadership talent Furthermore, she underlines the importance of cultural within the organization,” she affirms. Her vision sensitivity in communication. Dr. El Chaar asserts, “I underscores the commitment to fostering continuous prioritize cultural sensitivity, respecting diverse growth, innovation and leadership development within perspectives and adapting communication strategies to ACWA Power ensuring its resilience and success in an align with cultural expectations.” Her approach ever-evolving industry landscape. underscores the significance of effective communication and inclusivity in fostering Championing Gender Equality collaboration and understanding among diverse stakeholders. Fostering gender diversity and nurturing female leaders is a priority. Recognizing the importance of a Resourceful Leadership diverse leadership team contributes to innovation, resilience and improved performance. Some practices Dr. El Chaar recounts, “Upon joining the organization, I outlined by Dr. El Chaar that she wants to implement discovered that commitments had been made to deliver at for the support of the growth of female leaders in least two comprehensive leadership programs within an ACWA as the VP of Talent Management and Capability accelerated timeframe.” She acknowledges the challenge Building include: posed by limited resources, both in terms of personnel and tools. She outlines her approach, stating, “With Ÿ Advocating for inclusive talent practices that ensure limited tools, I collaborated closely with a small team to equal opportunities for career advancement

Ÿ regardless of gender by establishing mentorship recognizing that their distinctiveness adds richness to programs to support female talent in career the world. “Your experiences, perspectives and dreams are My?academic?background,?including?a?PhD?in?Electrical? progression. valid and valuable,” she emphasizes. Engineering,?serves?as?a?foundational?pillar?in?leveraging? Ÿ Developing targeted Leadership Development technical?expertise?to?optimize?power?plant?efficiency. Programs for Women specifically designed to Dr. El Chaar encourages women to recognize their enhance the skills and competencies of female boundless potential and not be limited by societal employees which include leadership workshops. expectations. Empowerment is not a solitary journey, it Ÿ Implementing Mentorship and Sponsorship thrives in solidarity. She advocates for supporting and Programs to provide guidance and support for uplifting one another, celebrating achievements, aspiring female leaders. mentoring those in need, and creating a community Ÿ Advise ACWA Power to continue investing in where every woman can thrive. Furthermore, Dr. El programs that encourage girls and young women to Chaar reminds women to be audacious and bold in pursue STEM (Science, Technology, Engineering, and pursuing their dreams, emphasizing resilience as a Mathematics) careers and build a talent pipeline superpower. She reassures, “In moments of adversity, through collaboration with schools, colleges and remember that you have the strength to endure and emerge universities. stronger.” Celebrating Women: Strength, Resilience and Lastly, she highlights the significance of women’s voices Empowerment in shaping narratives and influencing change. “Do not underestimate the power of your voice,” she concludes, “in Dr. El Chaar expresses, “On this International Women’s shaping narratives and influencing change.” Dr. El Chaar’s Day, I extend my heartfelt wishes to every woman around message resonates with the spirit of International the world.” She emphasizes celebrating the Women’s Day, celebrating the strength, resilience and achievements, resilience and boundless potential of potential of women worldwide. women and shares a message of empowerment and encouragement. Every woman is a force of nature with strengths and qualities that are uniquely hers. She urges women to embrace their individuality by

The Future is Female Women Engineersand Scientists Transforming Energy Technologies omen engineers and scientists are playing a advancements in energy storage solutions, such as pivotal role in driving innovation, shaping batteries, fuel cells, and thermal storage systems, W the future of sustainable energy production, making significant strides in improving energy density, and addressing global challenges such as climate lifespan, and reliability. change and energy security. This article explores the contributions of women in engineering and science to Smart Grid and Energy Management the transformation of energy technologies, highlighting their ingenuity, expertise, and leadership in propelling The development of smart grid technologies and the industry forward. energy management systems is essential for optimizing energy distribution, enhancing grid resilience, and Breaking Barriers in Male-Dominated Fields enabling the integration of renewable energy resources. Women engineers and scientists are leading Women engineers and scientists have overcome the charge in designing and implementing smart grid significant barriers in traditionally male-dominated solutions, including advanced metering infrastructure, fields such as energy technology. Despite facing grid analytics, and demand response programs. obstacles such as gender bias and lack of representation, women have demonstrated resilience, Energy Efficiency and Conservation determination, and expertise, carving out successful careers and making significant contributions to the Improving energy efficiency and promoting advancement of energy technologies. conservation are critical aspects of sustainable energy development. Women engineers and scientists are Innovations in Renewable Energy driving initiatives to enhance energy efficiency in buildings, transportation, and industrial processes Women engineers and scientists are at the forefront of through innovative technologies, materials, and design driving innovation in renewable energy technologies, strategies, reducing energy consumption and including solar, wind, hydroelectric, and geothermal environmental impact. power. Their research, development, and implementation of renewable energy solutions have led Advocacy and Policy Leadership to breakthroughs in efficiency, cost-effectiveness, and scalability, accelerating the transition towards a Women engineers and scientists are also playing a vital sustainable energy future. role in advocating for policies and regulations that promote renewable energy adoption, carbon reduction, Advancements in Energy Storage and sustainable development. Their expertise in energy policy, economics, and environmental science informs Energy storage technologies play a crucial role in decision-making at the local, national, and international enabling the integration of renewable energy sources levels, influencing the trajectory of energy transitions into the grid and addressing intermittency challenges. and shaping regulatory frameworks. Women engineers and scientists are driving 18 19 www.ciolook.com | March 2024 | www.ciolook.com | March 2024 |

Entrepreneurship and Innovation Advancing Energy Efficiency and Sustainability Many women engineers and scientists are Women professionals in energy engineering and QUOTE? entrepreneurs and innovators, founding startups and science are leading efforts to enhance energy efficiency companies that develop cutting-edge energy and promote sustainability across various industries. technologies and solutions. Their entrepreneurial spirit, Through research, innovation, and implementation of creativity, and vision drive innovation ecosystems, energy-efficient technologies and practices, they are catalyzing the commercialization and deployment of driving significant reductions in energy consumption groundbreaking energy technologies that address and greenhouse gas emissions. pressing societal needs. Empowering Future Generations Mentorship and Leadership Development Women engineers and scientists in the energy sector Women engineers and scientists are actively involved serve as role models and mentors, inspiring future in mentorship and leadership development initiatives, generations of women to pursue careers in STEM empowering the next generation of female energy (science, technology, engineering, and mathematics). professionals. Through mentorship programs, Through outreach programs, educational initiatives, networking opportunities, and leadership training, they and professional networks, they empower young inspire and support young women pursuing careers in women to pursue their passions and contribute to the STEM fields, fostering diversity, inclusion, and advancement of energy technologies. excellence in the energy industry. Conclusion Diverse Perspectives Driving Innovation Women engineers and scientists are making significant Women engineers and scientists bring diverse contributions to the transformation of energy perspectives and insights to the field of energy technologies, driving innovation, sustainability, and technologies, fostering innovation and creativity. By resilience in the face of global energy challenges. Their embracing diversity and inclusion, the energy sector expertise, leadership, and determination are reshaping benefits from a wider range of ideas and approaches, the energy landscape, paving the way for a future leading to more robust and sustainable solutions to powered by clean, renewable, and accessible energy complex challenges. sources. As we celebrate the achievements of women in engineering and science, it is evident that the future of Breakthrough Research and Development energy is indeed female, with women at the forefront of shaping a more sustainable and equitable world. Women in engineering and science are at the forefront of breakthrough research and development in energy technologies. Their contributions span renewable energy, energy storage, grid modernization, and sustainable infrastructure, driving advancements that are shaping the future of the energy landscape. Leadership in Renewable Energy Transition Women engineers and scientists are playing key leadership roles in driving the transition to renewable energy sources such as solar, wind, and hydroelectric power. Their expertise in renewable energy technology development, project management, and policy advocacy is accelerating the adoption of clean energy solutions worldwide. 20 www.ciolook.com | March 2024 |

CXO Innovative solutions such as Data Analytics and likely to retain them. This data highlights the critical Artificial Intelligence (AI) offer powerful insights and role that data science plays in marketing success. knowledge to drive efficiency, innovation and competitive advantage. Combining data from different sources leads to more effective and assertive communication and marketing By embracing innovation, adopting a data-driven strategies, promoting a stronger brand that is aligned mindset and fostering a culture of adaptation, decision- with its target audience. Knowing what customers want, how and where they buy, which strategies are makers can position their organisation to lead and thrive in a constantly evolving business environment. most impactful and generate the most revenue, and which leads are the most qualified, along with the But let us not forget that success in business is not the ability to optimise lead nurturing and target offers are some of the many benefits provided by innovative result of a single factor, but of the synergy between technological solutions, that help to optimise and visionary leadership, intelligent strategic decisions, a focus on results, motivated teams and the effective use prioritise. of innovative technologies. Leaders who embrace this synergy are able to navigate dynamic markets with Decisions based on insights are actions based on confidence and determination towards a successful objective analysis, offering precision and agility, while future of continued growth. driving innovation and effectiveness. These decisions promote the continuous improvement of organisations, Fast-paced digital evolution, where trends can change making them more resilient and competitive. This quickly, has made it pressing to develop agile and approach also allows decision-makers to react more effective solutions to face today's challenges. One of quickly as data is collected, stored and analysed in real the most interesting aspects of this convergence is its time. No less important, predictive analysis anticipate market changes, enabling companies to be proactive impact on real-time decision making. Having on hand the ability to quickly process and react to new data is rather than reactive, ensuring a sustainable invaluable. This agility ensures that strategies are competitive advantage. always in sync with current market dynamics, allowing companies to effectively ride the wave of changing It is, therefore, essential that leaders and professionals are open to innovation, continuous learning and consumer preferences. adaptation to market changes, to remain appropriate When applied to the field of Marketing, the importance and competitive in the current and future business scenario. of data-driven decisions becomes an invaluable asset, with one of its main benefits being the ability to know Innovation exists to help us expand our capabilities, and your customers, enabling the development of more Business success: The synergy between inspiring it is up to us to know how to maximise its potential targeted and personalised campaigns, increasing the without losing sight of our core values. relevance of the messages delivered and, consequently, improving conversion rates. leadership and innovative technologies Data Analytics and Artificial Intelligence (AI) play, - Carla Fonseca, CMO, BI4ALL therefore, a key role in strategy, enabling companies to collect, process and interpret large volumes of information to identify patterns, trends and valuable n today's ever-changing world, organisations leadership also requires a detailed understanding of insights into consumer behaviour and campaign increasingly need inspiring and visionary leaders emerging trends and the ability to integrate them to performance. These solutions have the potential to I who can steer companies in the right direction. drive growth and innovation. take Marketing to the next level, automating processes, Leading an organisation is not just about commanding, personalising experiences and improving interaction it is about inspiring and guiding teams in the pursuit of In this digital context, leaders must be willing to with customers. exceptional results. embrace change as a constant and challenge conventional boundaries. Emerging technologies are A recent study by McKinsey & Company reveals that Leadership is much more than a skill; it is a continuous becoming the pillars on which organisations build their companies that adopt data-driven marketing are 23 journey of growth and development and an imperative success. times more likely to gain customers and 6 times more for success. In a technology-driven landscape, effective 22 23 www.ciolook.com | March 2024 | www.ciolook.com | March 2024 |

Greening the Industry How Women Leaders areDriving Sustainability inEnergy? n recent years, sustainability has become a central focus for industries worldwide, and the energy sector is no exception. I Amidst growing concerns over climate change and the depletion of natural resources, the need for sustainable practices has never been more pressing. Interestingly, women leaders are playing a significant role in driving this transformation within the energy sector. From advocating for renewable energy to promoting inclusive policies, women are at the forefront of greening the industry. Empowering Leadership: Women leaders in the energy sector are bringing a fresh perspective to sustainability initiatives. Their leadership is characterized by a holistic approach that considers environmental, social, and economic factors. By prioritizing long-term sustainability over short-term gains, they are steering their organizations towards a more resilient future. Advocates for Renewable Energy One keyway women leaders are driving sustainability in the energy sector is by championing renewable energy sources such as solar, wind, and hydro power. They recognize the importance of transitioning away from fossil fuels to mitigate climate change and reduce environmental impact. Through their advocacy efforts, they are influencing policies and investment decisions to accelerate the adoption of clean energy technologies. Promoting Diversity and Inclusion Women leaders also advocate for diversity and inclusion within the energy industry. By fostering diverse teams and inclusive work environments, they bring together a wide range of perspectives and experiences. This diversity of thought is essential for innovation and problem-solving, particularly when addressing complex sustainability challenges. 24 25 www.ciolook.com | March 2024 | www.ciolook.com | March 2024 |

Investing in Clean Technologies the energy sector understand the importance of diversity in driving innovation and decision-making. By Another significant contribution of women leaders is promoting diversity and inclusion within their their focus on investing in clean technologies and organizations, they create environments where all sustainable practices. Whether it's implementing voices are heard and valued. This inclusive approach energy-efficient solutions or developing innovative fosters creativity, resilience, and adaptability, enabling renewable energy projects, they are driving forward organizations to better address sustainability the transition to a low-carbon economy. By investing in challenges and seize opportunities for growth. clean technologies, they are not only reducing environmental impact but also creating new Investing in Clean Technologies opportunities for growth and development. The transition to a low-carbon economy requires Leading by Example significant investments in clean technologies and infrastructure. Women leaders are leading the way in Women leaders are not only advocating for identifying and capitalizing on opportunities in this sustainability within their organizations but also rapidly evolving sector. From venture capital funding to leading by example in their personal and professional corporate investment strategies, they are driving lives. Whether it's reducing their carbon footprint, capital towards clean energy projects and sustainable promoting sustainable lifestyles, or actively engaging in solutions. By leveraging their expertise and networks, environmental initiatives, they are inspiring others to they are catalyzing innovation and entrepreneurship in take action towards a more sustainable future. areas such as renewable energy, energy storage, and smart grid technologies. Empowering Leadership Leading by Example Women leaders in the energy sector are challenging traditional norms and redefining leadership paradigms. Women leaders are not only advocating for Their approach is characterized by a commitment to sustainability in their professional roles but also sustainability and a deep understanding of the embodying these principles in their personal lives. From interconnectedness between energy, environment, and reducing their own carbon footprint to advocating for society. By fostering a culture of collaboration and sustainable practices in their communities, they lead by innovation, they empower their teams to explore new example and inspire others to take action. By ideas and solutions that prioritize sustainability. demonstrating the feasibility and benefits of sustainable living, they help shift societal norms Advocates for Renewable Energy towards greater environmental awareness and responsibility. The transition to renewable energy is a critical step in addressing climate change and ensuring a sustainable Conclusion future. Women leaders are actively advocating for policies and investments that accelerate this transition. Women leaders are playing a crucial role in driving They recognize the economic and environmental sustainability in the energy sector, shaping the benefits of renewable energy and are working to industry's transition towards a more environmentally overcome barriers to its adoption, such as regulatory sustainable and socially responsible future. Through hurdles and market constraints. Through their their advocacy, leadership, and innovation, they are advocacy efforts, they are driving the expansion of paving the way for a greener and more resilient energy renewable energy infrastructure and promoting the industry. As we continue to confront the challenges of widespread adoption of clean technologies. climate change and environmental degradation, the contributions of women leaders will be indispensable in Promoting Diversity and Inclusion building a sustainable energy future for generations to come. Diversity and inclusion are fundamental principles that underpin sustainable development. Women leaders in 26 www.ciolook.com | March 2024 |

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The 10 Most Influential Women In Energy,2024

The 10 Most Influential Women In Energy,2024

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