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Welcome to Digital Marketing

This presentation provides an overview of Digital Marketing, highlighting its importance in todayu2019s online-driven business environment. It covers key concepts such as types of digital marketing channels, web traffic sources, customer engagement strategies, and performance measurement. The presentation aims to build a foundational understanding of how digital marketing helps businesses reach target audiences, increase brand awareness, and drive conversions effectively.

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Welcome to Digital Marketing

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Presentation Transcript


  1. Welcome to Digital Marketing Connecting Businesses with Customers Online

  2. Introduction to Digital Marketing What is Digital Marketing? • Digital marketing refers to promoting products and services using digital technologies • It includes online platforms such as websites, search engines, social media, and email • It helps businesses reach customers quickly and efficiently

  3. Evolution of Digital Marketing Growth of Digital Marketing • Shift from traditional to digital platforms • Increased internet and smartphone usage • Growth of social media and e-commerce • Data-driven and customer-focused marketing

  4. Importance of Digital Marketing Why Digital Marketing Matters • Global reach at low cost • Real-time performance tracking • Better customer targeting • Improved brand visibility and engagement

  5. Types of SEO 5 Main Types of SEO: • On-Page SEO • Off-Page SEO • White Hat SEO • Black Hat SEO • Grey Hat SEO

  6. On-Page SEO Optimization done within the website, Improves website content and structure. Key Elements: • Keywords • Meta tags • Headings • Internal links • Page speed

  7. On-Page SEO – Control Panel Tools Control Panel Tools • Google Search Console • Google Analytics • Hosting Control Panel (cPanel) • XML Sitemap submission • Robots.txt management

  8. On-Page SEO – Third-Party Software Third-Party SEO Tools • SEMrush • Ahrefs • Moz • Yoast SEO • Screaming Frog

  9. Off-Page SEO • Links from other websites pointing to your website • Considered as votes of trust by search engines Backlinks: • Types: • Do-follow links • No-follow links • High-quality and low-quality links

  10. 1.WhWhiet ite Hat SEO SEO Types based on guidelines and regulations 1.White Hat SEO • Examples: • Quality content • Proper keyword usage • User-friendly website • Organic backlinks • Ethical SEO practices approved by search engines • Focuses on long-term growth 2.Black Hat SEO • Examples: • Keyword stuffing • Cloaking • Duplicate content • Spam backlinks • Unethical techniques to manipulate search rankings • High risk of penalties 3.Grey Hat SEO • Examples: • Paid links with limits • Clickbait titles • Automated content • Combination of White Hat and Black Hat SEO • Moderate risk involved

  11. SEM, SMO & SMM (Brief Overview) Other Digital Marketing Techniques : • SEM (Search Engine Marketing): Paid advertising on search engines • SMO (Social Media Optimization): Optimizing profiles and content for visibility • SMM (Social Media Marketing): Promoting brands using social media platforms

  12. Objectives of Digital Marketing • Increase brand awareness • Generate leads • Improve customer engagement • Boost sales and revenue

  13. Business Objectives of Digital Marketing Business-Focused Objectives : • Reach global audience • Reduce marketing costs • Improve conversion rates • Measure performance through analytics

  14. Types of Web Traffic 1.Organic Traffic • Visitors who come from search engines like Google, Bing, or Yahoo • Generated through SEO (Search Engine Optimization) • Example: User searches “digital marketing” and clicks your website

  15. 2. DIRECT TRAFFIC • Visitors who type the website URL directly into the browser • Also includes users using bookmarks • Indicates strong brand awareness

  16. 3.SOCIAL TRaFFIC • Traffic from social media platforms • Examples: Facebook, Instagram, Twitter, LinkedIn, YouTube • Generated through organic posts or paid social ads

  17. 4.Paid Traffic • Visitors coming from paid advertisements • Examples: Google Ads, Facebook Ads, sponsored content • Also known as PPC (Pay Per Click) traffic

  18. 5.Referral Traffic Visitors coming from links on other websites. • Blog backlinks • News websites • Partner websites

  19. Significance of Digital Marketing in the Contemporary World Importance in Today’s World : • Growing internet usage • Rise of online shopping • Influence of social media • Digital-first consumer behavior

  20. Thank You • Thank you for your valuable time • Hope this presentation enhanced your understanding of Digital Marketing 9711079947 https://www.computerinstitutedelhi.com/ +91-9711079947 Created by Chandan

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