7 Features Of An Incredibly Successful eCommerce Website

1. 7 Features Of An Incredibly Successful eCommerce Website

2. Ever wonder what some of the most successful eCommerce websites do to generate consistent high revenues month after month? Well, for starters, they’ve got the fundamentals covered well.

3. #1 Keep your customer in mind before designing anything Lindi Wheaton, president & CEO at The Pixel When selecting an eCommerce shopping cart to work with your online business, Keep customer satisfaction at the front of your mind in everything you do and you’ll be rewarded with customer loyalty.

4. Security & Platform It’s critical you choose a content management system (CMS) platform that can handle a eCommerce’s shopping cart integration as well as security. It’s strongly advised to purchase an SSL certificate if you want to win the confidence of your customers that their personal information will be protected. Creative Design & Mobile-Friendly When you use a template for your shopping cart you run a high risk that your website will look similar to another website online. You want to ensure your brand and online presence doesn’t reflect another business. You will be judged by your website design when the shoppers first visit your online store. Order Tracking Capabilities Shoppers want to know when their items are being shipping and when they can expert delivery. Automated order confirmation emails and shipping notification emails build customer’s confidence in their purchase and in your brand. Lindi’s tips

5. Website Hosting How fast your website loads is crucial for merchandisers in terms of both customer experience and search engine optimization. The speed of websites that load in under three seconds have a lot of advantages over websites that take longer to load. Built-in SEO Enhancements Merchandisers need an eCommerce solution that ensures users have control over permalinks for their individual product pages, site content, title tags, meta descriptions, keywords and tags. Product Reviews 63% of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews, according to a CompUSA® and iPerceptions® study. It’s safe to say no matter how well online stores promote their own products, reviews by other customers will have a greater impact. Lindi’s tips

6. Customer Registry/Wish List This is more of an advanced feature but nonetheless a fantastic enhancement to have if you’re a customer. A “Wish List” allows customers to save items from the online store and return at a later date to purchase those items. Special Offers Need to WOW new customers or customers you haven’t seen in awhile? This is where choosing the right eCommerce’s platform is critical to your enterprise. Make sure you have the ability to create special offers. If not, this can dramatically impact the amount of traffic and sales you can generate. Advanced Website Search Feature Customers have a need for speed! Investing in an advanced search option for your website will help customers search for their products quick and easy. Customers can also navigate via categories, along with browsing by price, category and brand distinctions. Multiple Payment Options Most online purchases are done by credit card. By offering options such as PayPal, Google, Checkout, checks, and/or money orders allows more people to feel comfortable checking out on your site. Lindi’s tips

7. #2 Inspire your users to take action Gabor Imre, eCommerce & Magento Blog editor-in-chief at AionHill The way I see it, the most important features nowadays are the ones that inspire the users to take action.

8. 1# Launch a user-generated content campaign that inspires users to take and share photos of themselves with the product using your special hashtags. Put Instagram galleries on your home page – or even on product pages – featuring photos taken and tagged by the users. 2# Show uncertain customers how other users are currently placing orders on your products with a recent sales app. It doesn’t matter if the orders were actually placed hours before. FOMO (Fear Of Missing Out) is a great tool for this purpose and it’s easy to integrate. 3# Fast real time customer support many times ensures immediate conversion, this is why having a reliable and user friendly live chat service like Userlike is necessary, which should also be mobile friendly. Gabor’s tips

9. #3 Take care of SSL certification for security and reliability Jignesh Gohel, founder at OLBUZ There are many important features like easy navigation, last minutes discount / sale section, best seller products etc.

10. 1# Smart search module: While working as a consultant with leading online auto parts seller in USA, I found how smart search module can improve the conversion. Rather than providing single search option, I recommend providing faceted search which is clearly distribute result derived by category => Sub category => Sub-Sub category etc. 2# SSL Certificate – SSL is a must for an eCommerce website especially during checkout process. There are various benefits of using SSL for eCommerce but the main benefits are, security & recognization. Jignesh’s tips

11. #4 Prioritize the pages that get the most of the traffic Matt Janaway, CEO at Marketing Labs UK So many eCommerce businesses fail at the first hurdle. Think about how your products are merchandised through your navigation menu and make it easy for visitors to navigate and purchase.

12. #5 The reviews section will increase your credibility Shakil Prasla, partner at SZ Ventures • A social proof like a reviews system or testimonials. • Your homepage and inner pages have to look compelling with real high-resolution photos of your product and be mobile optimized • One thing I always look for is a phone number on the home page. This adds legitimacy and shows the company is ready to help the customer out quickly • Majority of your visitors will be on your website for few seconds, so have a exit intent to capture an email.

13. #6 A Call-to-Action on the homepage will help you get the conversions Erik Huberman, founder and CEO at Hawke Media The features that your website development company must have on an eCommerce site are a Call-to-Action right on the home-page above the fold, an email capture pop up that comes up right when you hit the site and a referral program.

14. #7 Focus on the analytics of the website Des Kirby, digital marketer at Digitaledge.ie For the consumer fast page-loading time, high quality visuals, easy navigation, strong calls-to-action and AI chatbots are essential. For the company – analytics, analytics, analytics!

15. Thanks! Any questions? You can find me at: @Arkenea info@arkenea.com