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In this field, Professor Yoram Shiftan is a prominent figure. His expertise in travel behavior, travel demand modeling, and transportation policy has greatly influenced the development of sustainable transportation systems. With a background in both consulting and academia, he has played a significant role in shaping the future of transportation research, education, and practice. His approach combines rigorous academic study with practical applications in transportation planning, ensuring that his work remains grounded in real-world challenges.<br><br>
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