Trademark and brand

In the framework of the EU's intellectual property, a trademark is a sign that identifies a company. It allows to distinguish one brand from another, or, more specifically, to distinguish the products or services of a company from the products and services of another company.<br><br>In fact, any distinguishing sign can be considered the trademark: it can be a word, a design, a logo and even a particular shape, color or a sound. In particular, a registered trademark is a sign considered by law as worthy of legal protection and property right. Any sign that can characterize the company, can be registered, becoming the companyu2019s trademark. For this reason, a trademark is a legal concept that is different from a brand, which is frequently used in marketing studies. It is possible to say that a brand is what you protect when you want to register a trademark. Every consumer, who knows a company - has an idea about its products and services as well as a general idea about the company as such. This idea is the brand.<br>http://www.confiduss.com/en/services/corporate/legal/trademark-and-brand-registration/

ConfidusSolutions + Follow