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Promoting your business is a must if you want to stand apart from your competitors and out to your customers, so let's get started with the most popular channel: Google.<br>In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.<br>https://hypereffects.com/business/how-to-promote-your-business-top-strategies/
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HOW TO PROMOTE YOUR BUSINESS
The goal of marketing is to connect the value of your business to the right customer base. It's a simple concept but it can take on millions of different colors. Once you have a product/market fit, your growth is just a matter of smart marketing on the front end and a good customer retention on the backend.
Facebook Advertising Two million small to medium-sized businesses advertise on Facebook; It is an inexpensive and effective way to market to virtually any audience.
They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors. Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, one image, and a link. - How to promote your business top strategies Facebook ads excel
Google My Business Ranking your Google My Business (GMB) list is one of the most powerful things you can do for your business. In fact, if you run a local business targeting local customers, I would dare to say that this is the most powerful strategy available to you.
What you are seeing here is one paid ad, followed by THREE Google My Business listings before we even see the normal organic search results. If you can rank your GMB listing in these top 3, you can pull in large numbers of highly qualified leads day in and day out without needing to spend a dime on ads.
Google Adwords There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes.
Content Marketing 18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.
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