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THIRDPARTY

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THIRD PARTY USE CASES

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THIRDPARTY

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  1. Third Party Advertising

  2. Jio Music – Uninstall Competitor Apps Jio Music is a Music App in India. Through the mobile network Reliance they planned and ran a highly successful. Using mAdme’s unique capabilities Jio Music created a campaign that triggered when a user uninstalled their competitor’s app(Gaana). Intercepting the user at the perfect moment in a way that enticed the potential customer to download their app.

  3. Jio Music – Uninstall Competitor Apps

  4. Reliance – The Times of India Campaign The Times of India is a daily newspaper in India. They approached Reliance to avail of the mAdme technology as a new form of engagement as opposed to their traditional platforms. With a visually appeasing campaign, interesting content, good branding, and a clear and accessible action button, they enjoyed a Click Through Rate of 12.56%.

  5. Reliance – Times of India (3rd Party advertising)

  6. Reliance – Ajio EOSS 07 Campaign AJIO is an online clothing company in India. As a third party company they used mAdme as a channel to communicate their 60% OFF Sale. The campaign had a clear purpose whilst also displaying an incentive for customers to interact. After a campaign length of 6 days they enjoyed a Click Through Rate of 12.56%.

  7. Reliance – Ajio EOSS 07 Campaign (3rd Party advertising)

  8. Reliance – Amazon 2nd Feb Campaign Amazon, utilised the mAdme platform for their ‘Super Value’ campaign which triggered at the end of a call made by the user. The campaign offered an engaging incentive to the consumer. The use of contrasting colours and full clarity of purpose meant 9.35% of ads displayed were clicked through. (Destroying the mobile advertising industry-norm of 1.82%*) *According to The Mobile Majority (www.majority.co/mobile-display-ad-sizes)

  9. Reliance – Amazon 2ndFeb

  10. Reliance –JioPrime_1DayToGo_Video Jio Prime, utilised the mAdme platform for their ‘1 Day to go’ campaign which triggered whenever a user unplugged their phone from a charger. Prime used both moving image (video) and audio to instantly captivate the users attention. Of 619,527 campaigns viewed, a remarkable 17.71% clicked through.

  11. Reliance – JioPrime_1DayToGo_Video

  12. Reliance – NewsPoint 31st Jan NewsPoint, a leading online newspaper in India, used mAdme technology as a medium to get subscribers to download their NewsPoint App. The campaign which triggered after End Of Call, displayed for a day, showcasing the different features of their app which resulted in a Click Through Rate of 15.88%

  13. Reliance – NewsPoint 31stJan

  14. European Operators – Irish Independent Newspapers Campaign The Irish Independent is Ireland’s largest-selling daily newspaper. With an ever changing Digital landscape they decided to test and implement mAdme’s technology as another avenue for accessing their customers. The Independent scheduled their campaign after End Of call in the morning, when their market segment are most likely to read their articles. With well-targetted, engaging and informative content they enjoyed high Click Through Rates.

  15. Caribbean Operators – Subway & First.com Rate-it Campaigns Subway & F1rst.com decided to run campaigns through Caribbean mobile network Digicel. The campaign was ran to gather data and measure Subways customer satisfaction. The ease of access and use of inbound marketing meant high CTR.

  16. Caribbean Operators – Honda & Purity Campaigns Honda decided to run a campaign through Caribbean mobile network Digicel. Honda’s CTR was way above industry norms displaying a clear purpose and rewarding customers for clicking through. Purity also decided to run a Breast Cancer Awareness campaign through Caribbean mobile network Digicel. This campaign was not only run to build brand awareness and promote customer loyalty but to also to use a new platform to create Breast Cancer Awareness

  17. Thank You

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