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Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics

The increasing importance of website analytics (or web analytics) in todayu2019s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.<br><br>The growing number of online visitors accessing your website from desktop or mobile phones is definitely good for your website and overall business but can also pose a challenge when it comes to analysing online customer behaviour and how to improve customer experience.

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Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics

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  1. Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics

  2. The increasing importance of website analytics (or web analytics) in today’s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.

  3. The global market for data analyticsis getting more competitive with start-up companies starting to capture their share of the web analytics tools market along with established companies like Google, IBM, and Adobe.

  4. Google Analytics Vs Adobe Analytics

  5. Google Analytics Vs Adobe Analytics – Key Differences Google Analytics • Seamless implementation • Intuitive dashboards that are easier to customize • Works well with data analysis languages like R and Python • No dedicated customer support team • Free tool for the first 10 million hits with an annual Google Analytics pricing of $150,000 (for over 1 billion hits) Adobe Analytics • implementation is harder  • Less intuitive than Google Analytics • Continuous improvement in integrating with third-party tools • 24×7 Dedicated customer support • More expensive Adobe Analytics pricing starting at $100,000 (and higher for more website hits)

  6. Google Analytics Vs Adobe Analytics – Features Google Analytics • A strong feature with its support for multi-channel funnels • More structured with robust reporting • Works well with other Google tools like AdWords and Search Console • Poor implementation • Enabled by the Google Data Studio tool that can connect to Google Analytics data and other data sources Adobe Analytics • Lacks support for advanced attribution modelling • Ecommerce tracking in Adobe Analytics is stronger • Built-in data connectors for both Adobe and third-party tools. • Excellent implementation with support for traffic or hit variables • Enabled by the Adobe Analytics Workspace tool for drag-and-drop report building, along with the Adobe Analytics Report Builder as a plugin tool for MS Excel data.

  7. Google Analytics Vs Adobe Analytics – Pros

  8. Google Analytics Vs Adobe Analytics – Cons Google Analytics • Data storage only for 24 months • Stores cookies for only 30 days • Unable to capture personal information • Can track only 4 goals Adobe Analytics • Delayed by around 2 hours • No support for real-time business decisions • Lacks structured reporting

  9. Adobe Analytics Vs IBM Coremetrics – Key Differences

  10. Adobe Analytics Vs IBM Coremetrics – Pros and Cons

  11. Google Analytics Vs IBM Coremetrics – Key Differences

  12. Google Analytics Vs IBM Coremetrics – Features

  13. Google Analytics Vs IBM Coremetrics – Pros and Cons

  14. Which Tool Should You Use? • While the Google Analytics tool is dominating the market share, the other tools from IBM and Adobe have an impressive list of features and capabilities. Selecting the right tool would be completely dependent on your organizational needs and overall budget.

  15. Thank you www.countants.com

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