The Importance of Web Design for Meeting Your Business Goals

1. The Importance of Web Design for Meeting Your Business Goals June 8, 2017 There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer. 1

2. Set Goals and A Vision The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between? As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. User Friendliness Once you’ve established your goals for your website and what clients you are trying to reach with it, it’s time to step into those clients’ shoes. Websites should always be about the user experience rather than getting noticed by Google. The more user-friendly your website is, the more users will come to it, and the more Google will notice in an organic way that ranks you high on their SEO. User-friendliness takes several forms. The first is the way your website is laid out. Make sure that both the layout and content of your website is easy for your target audience to follow and understand. You want to create professionalism by establishing you know what you’re talking about, but you also don’t want to drown clients in jargon. 2

3. You’ll also want to make sure everything flows with layout on both desktop and mobile devices. Mobile responsiveness has become mandatory for the success of any website. With people having little time these days, they rely more on their mobile devices to find business’s websites that will get them the things and services they need throughout the day. You cannot afford to miss filling this need. Go Above and Beyond Your website is meant to teach potential clients that what you have to offer is not like the rest. Ensure that you focus on what makes you unique and broadcast that throughout your website in a way that shows rather than tells. An organic way to do so is by linking the social media and email marketing on your website. Social media engagement can show clients firsthand how exactly you handle your business and the product/service you are delivering. Email marketing shows a desire to connect with clients and that you take their needs into consideration. Bypassing having a website can put your business at risk. Websites are an essential asset to meet business goals while engaging with clientele in an organic way. Don’t miss out on such a great opportunity. 3

4. About Customer Finder Marketing: Customer Finder Marketing is a marketing agency determined to help you meet your business goals in this digital age. As a team, we work with you to create a marketing strategy that connects you to clients and clients to you in an organic way via web design, social media, SEO, and other strategies. Sources: 3 Reasons Why Websites Are Vital for Small Businesses, forbes.com 9 Website Design Standards for 2017, forbes.com 4