1 / 8

What is Performance Marketing?

Performance marketing is an industry term used to describe marketing strategies that are intended to produce more than just awareness of a product or service and instead drive actual sales. Such strategies include search engine optimization, pay-per-click advertising, social media marketing, and email marketing.

DIGIPIMS1
Télécharger la présentation

What is Performance Marketing?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. www.Digipims.com What is Performance Marketing ?

  2. Digital marketing is the term attached to any business, but it can sometimes be a bit confusing. There are undoubtedly many types of digital marketing, and the capabilities and channels for every type are growing every other day. Many businesses tend to mistake digital marketing for performance marketing. Do know that any advertiser with only pay for the particular action will occur for performance marketing. For example, when the viewer will click through the page or place their order.

  3. What is performance-based marketing? Performance-based marketing is an important digital marketing strategy driven only by the results. It is important for companies looking forward to reaching out to the audience at scale, as the payment depends on how the audience will interact with the content. Do you know that Digital performance marketing also works when the advertisers connect with the publishers or agencies for placing and designing advertisements for the company on the performance marketing channels like videos, search engines, social media, web content, etc? Instead of traditionally paying for the advertisement, the advertisers can pay based on the ad performance by measuring sales, shares, impressions, and clicks. Persishability Inseparability Variability

  4. How does Digital performance marketing works well for any business? Many advertisers put their advertisements ahead on any given channel, and they happened to pay just as per the same performance. There are many different ways by which you can pay when we talk about digital performance marketing:

  5. Cost per impression: Impressions are usually related to the views. With the CPM, you had to pay for every thousand views; for every 25,000 people to view the ad, the client had to pay the base rate 25 times. Cost per click : Manya advertisers pay based on the number of times the ads are clicked upon. It is one of the best ways to drive traffic to any website.

  6. Cost per sale: Cost Per Leads: CPL is similar to the cost per sale, where the client has to pay when the customer signs up on the site via webinar or email newsletter. CPL helps generate leads so that you can follow up with the clients and then drive sales. The CPS client only had to pay when he made a sale being driven by the ad. The system is used in affiliate marketing.

  7. Cost per acquisition: It is quite similar to CPS and CPL and is more general. With the structure, many advertisers also pay when the client can complete a particular action.

  8. WWW.DIGIPIMS.COM CONTACT US +91 78400 44401 https://www.digipims.com/ A-44A, Sector 16, Noida Thank you

More Related