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TOP 10 CRM SOFTWARE FEATURES THAT YOU MUST LOOK OUT FOR Finding best CRM marketing software that would perfectly fit to the requirements of your business is not that hard. What matters’ most is to search for the set of specific features that are essential for a software to have. There is no suspicion in what wonders a leading CRM software can do for your business, like maintaining a well ordered customers (read sales prospects) and keeping a track on the follow ups. Coming back to the main point of concern, what are the top 10 CRM software features that you must look out for in a CRM software? To help you with the subject, here are our recommendations – The features of a CRM software can be sorted depending on the types of functions like core functions, standard functions, advanced/custom functions and the niche functions. Starting with the first set of functions that truly define a relationship management CRM software. It includes content management, (schedule/call) Reminders, task management and reports keeping. These are specific features that define the purpose of CRM software.
Standard functions, are a level advanced and promise more dynamic handling of customer relationship and of course, management. Tracking of sales communication with the prospects – to assure customers of the best and dependable services. This feature ensures that a customer would not have to roam between help desks to get their concern sorted out. Tracking with keep a record of mails, messages or calls to follow the communication. Relationship management CRM software should also have integrated emails because it makes the communication with the prospect simpler and easier, as you will have access to their profile and tracked log of communication, and everything else you might need to compose an impactful email. Integrated email saves you from juggling the browser tabs, offline documents and notes!
Best software development service provider will provide a CRM software with integrated document storage so that you can stack all relative documents within easy access of other team members on board. So it will also save you from the trouble of sharing/sending each document separately to every assigned executive. You won’t even want to imagine a CRM software that is not compatible to your smart phone. The best software development companies, develop the software that is easily accessible with mobile not only because it matches the smart phone savvy trend but also because it increases the productivity and improves the engagement of a sales executive with the software encouraging them to serve the customer relationships in a better way.
Integrated access to social media channels. Today is all about social media. 80% of the life that happens around us, gets instantly uploaded on the social media, so missing out the social media integration is not a very great thing. Social media integration allows you to initiate communication with the prospects on social media channels like Face book, twitter, LinkedIn or Instagram. Updating corrections in the reports. Keeping records in the software is the core function of a CRM but the feature that allows you to do unlimited corrections and update them is the main dynamic feature that complements record keeping. With custom reporting, your team would be able to update the demographic data, type of lead, stage of the sale that particular prospect is currently at. All of this (and more) customer information, sales cycle reports allows to analyze the dynamics of the current sales. Source:-http://www.pccwebworld.com/blogs/2017/11/16/top-10-crm-software-features-that- you-must-look-out-for/