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Digital 2012 Global Overview (January 2012)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2012 Global Overview (January 2012)

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  1. SOCIAL, DIGITAL AND MOBILE WORLDWIDE? THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE? we are social• JANUARY 2012?

  2. JAN? 2012? WORLDWIDE USER NUMBERS? 6,809,560,473? TOTAL POPULATION? 52%? 48%? URBAN? RURAL? 2,076,140,000? INTERNET USERS? 30%? INTERNET PENETRATION? 1,482,188,000? USERS ON TOP SOCIAL NETWORK? 22%? SOCIAL NETWORKING PENETRATION? 5,870,710,000? MOBILE SUBSCRIBERS? 86%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  3. JAN? 2012? INTERNET PENETRATION? CENTRAL &? EASTERN EUROPE? 45%? WESTERN? EUROPE? 70%? NORTH? AMERICA? 77%? ASIA? 24%? MIDDLE? EAST? 39%? AFRICA? 11%? CENTRAL &? SOUTH AMERICA? 36%? OCEANIA? 57%? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  4. JAN? 2012? MOBILE PENETRATION? CENTRAL &? EASTERN EUROPE? 100+%? WESTERN? EUROPE? 100+%? NORTH? AMERICA? 100+%? ASIA? 77%? MIDDLE? EAST? 100+%? AFRICA? 60%? CENTRAL &? SOUTH AMERICA? 100+%? OCEANIA? 86%? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  5. JAN? 2012? SOCIAL NETWORK PENETRATION? CENTRAL &? EASTERN EUROPE? 47%? WESTERN? EUROPE? 36%? NORTH? AMERICA? 50%? ASIA? 20%? MIDDLE? EAST? 18%? AFRICA? 4%? CENTRAL &? SOUTH AMERICA? 25%? OCEANIA? 36%? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  6. JAN? 2012? SHARE OF GLOBAL USERS? CENTRAL & EASTERN EUROPE? 5%? 11%? 7%? 8%? WESTERN EUROPE? 6%? 10%? NORTH AMERICA? 5%? 12%? 14%? 9%? 13%? 6%? ASIA? 56%? 50%? MIDDLE EAST? 4%? 3%? 44%? 50%? 5%? 5%? AFRICA? CENTRAL & SOUTH AMERICA? 15%? 3%? 9%? 10%? 5%? 10%? 10%? 11%? OCEANIA? 1%? 1%? 1%? 1%? TOTAL POPULATION? INTERNET USERS? SOCIAL NETWORKING USERS? MOBILE SUBSCRIBERS? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  7. JAN? 2012? NORTH AMERICA? 347,437,346? TOTAL POPULATION? 82%? 18%? URBAN? RURAL? 266,120,000? INTERNET USERS? 77%? INTERNET PENETRATION? 174,525,000? USERS ON TOP SOCIAL NETWORK? 50%? SOCIAL NETWORKING PENETRATION? 348,260,000? MOBILE SUBSCRIBERS? 100+%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  8. JAN? 2012? CENTRAL & SOUTH AMERICA? 583,888,374? TOTAL POPULATION? 78%? 22%? URBAN? RURAL? 211,680,000? INTERNET USERS? 36%? INTERNET PENETRATION? 147,510,000? USERS ON TOP SOCIAL NETWORK? 25%? SOCIAL NETWORKING PENETRATION? 635,670,000? MOBILE SUBSCRIBERS? 100+%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  9. JAN? 2012? WESTERN EUROPE? 414,012,710? TOTAL POPULATION? 77%? 23%? URBAN? RURAL? 291,225,000? INTERNET USERS? 70%? INTERNET PENETRATION? 150,590,000? USERS ON TOP SOCIAL NETWORK? 36%? SOCIAL NETWORKING PENETRATION? 518,360,000? MOBILE SUBSCRIBERS? 100+%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  10. JAN? 2012? CENTRAL & EASTERN EUROPE? 328,539,336? TOTAL POPULATION? 67%? 33%? URBAN? RURAL? 148,905,000? INTERNET USERS? 45%? INTERNET PENETRATION? 153,105,000? USERS ON TOP SOCIAL NETWORK? 47%? SOCIAL NETWORKING PENETRATION? 487,730,000? MOBILE SUBSCRIBERS? 100+%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  11. JAN? 2012? MIDDLE EAST? 269,655,278? TOTAL POPULATION? 70%? 30%? URBAN? RURAL? 105,150,000? INTERNET USERS? 39%? INTERNET PENETRATION? 48,880,000? USERS ON TOP SOCIAL NETWORK? 18%? SOCIAL NETWORKING PENETRATION? 287,035,000? MOBILE SUBSCRIBERS? 100+%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  12. JAN? 2012? AFRICA? 1,002,370,011? TOTAL POPULATION? 39%? 61%? URBAN? RURAL? 110,245,000? INTERNET USERS? ? 11%? INTERNET PENETRATION? 37,860,000? USERS ON TOP SOCIAL NETWORK? ? 4%? SOCIAL NETWORKING PENETRATION? 599,450,000? MOBILE SUBSCRIBERS? 60%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  13. JAN? 2012? ASIA? 3,826,545,491? TOTAL POPULATION? 42%? 58%? URBAN? RURAL? 921,490,000? INTERNET USERS? 24%? INTERNET PENETRATION? 756,370,000? USERS ON TOP SOCIAL NETWORK? 20%? SOCIAL NETWORKING PENETRATION? 2,962,325,000? MOBILE SUBSCRIBERS? 77%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  14. JAN? 2012? OCEANIA? 37,111,927? TOTAL POPULATION? 71%? 29%? URBAN? RURAL? 21,335,000? INTERNET USERS? 57%? INTERNET PENETRATION? 13,345,000? USERS ON TOP SOCIAL NETWORK? 36%? SOCIAL NETWORKING PENETRATION? 31,875,000? MOBILE SUBSCRIBERS? 86%? MOBILE PENETRATION? COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY 2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)?

  15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.? WE HELP BRANDS TO LISTEN TO, UNDERSTAND,? AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.? WE’RE ALREADY HELPING MANY OF THE WORLD’S? TOP BRANDS, INCLUDING UNILEVER, COCA-COLA, NESTLÉ, ADIDAS, HEINZ, AND DIAGEO. ? IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG.? FIND OUT MORE AT HTTP://WEARESOCIAL.SG/?

  16. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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