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Digital 2014 Americas (June 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use in The Americas in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 Americas (June 2014)

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  1. we are social DIGITAL IN THE AMERICAS WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA @wearesocialsg • 1 We Are Social

  2. COUNTRIES DETAILED IN THIS REPORT 01 ARGENTINA 16 HAITI 02 BELIZE 17 HONDURAS 03 BOLIVIA 18 JAMAICA 04 BRAZIL 19 MARTINIQUE 05 CANADA 20 MEXICO 06 CHILE 21 NICARAGUA 07 COLOMBIA 22 PANAMA 08 COSTA RICA 23 PARAGUAY 09 CUBA 24 PERU 10 DOMINICAN REPUBLIC 25 PUERTO RICO 11 ECUADOR 26 SURINAME 12 EL SALVADOR 27 TRINIDAD AND TOBAGO 13 GUADELOUPE 28 UNITED STATES 14 GUATEMALA 29 URUGUAY 15 GUYANA 30 VENEZUELA @wearesocialsg • 2 We Are Social

  3. JUN 2014 GLOBAL DIGITAL STATISTICS 7,176,000,000 52% 48% URBAN RURAL TOTAL POPULATION 2,908,000,000 41% INTERNET PENETRATION INTERNET USERS 1,972,000,000 27% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 3,553,000,000 50% UNIQUE MOBILE USERS MOBILE PENETRATION 7,069,000,000 98% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION @wearesocialsg • 4 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

  4. JUN 2014 ACTIVE GLOBAL SOCIAL MEDIA USERS BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! FACEBOOK 848 ! QQ 644 ! QZONE 500 ! WHATSAPP 396 ! WECHAT 343 ! GOOGLE+ 300 ! LINKEDIN 255 ! TWITTER SOCIAL NETWORK 230 ! TUMBLR MESSENGER / CHAT APP 220 ! TENCENT WEIBO @wearesocialsg • 5 We Are Social • Sources: most recent user data in company press releases, correct as at June 2014

  5. THE AMERICAS: A REGIONAL OVERVIEW @wearesocialsg • 6 We Are Social

  6. JUN 2014 DIGITAL IN THE AMERICAS 966,069,000 80% 20% URBAN RURAL TOTAL POPULATION 605,640,000 63% INTERNET PENETRATION INTERNET USERS 462,014,000 48% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 605,000,000 63% UNIQUE MOBILE USERS MOBILE PENETRATION 1,070,107,000 111% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION @wearesocialsg • 7 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  7. JUN 2014 THE AMERICAS’ GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 13% 21% 17% 23% @wearesocialsg • 8 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

  8. JUN 2014 INTERNET USERS USERS 28,000,000 3,970,587 107,822,831 33,000,381 11,686,746 25,660,725 2,511,139 3,090,796 5,072,674 6,012,003 1,742,832 2,716,781 1,217,505 1,602,558 50,923,060 891,675 2,005,278 12,583,953 279,834,232 14,548,421 PENETRATION 65% 37% 53% 95% 67% 55% 53% 28% 49% 38% 28% 19% 12% 19% 42% 15% 30% 42% 88% 50% COUNTRY ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA CANADA 95% 95%!! UNITED STATES 88% 88%!! DOMINICAN REPUBLIC 42% 42%!! MEXICO COSTA RICA 49% 49%!! 19% 19%!! GUATEMALA 53% 53%!! VENEZUELA 50% 50%!! 55% 55%!! COLOMBIA ECUADOR 38% 38%!! BRAZIL 42% 42%!! 53% 53%!! PERU 37% 37%!! BOLIVIA 30% 30%!! PARAGUAY CHILE 67% 67%!! 65% 65%!! ARGENTINA @wearesocialsg • 9 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

  9. JUN 2014 INTERNET PENETRATION 95%! GLOBAL AVERAGE: 40% 88%! AMERICAS AVERAGE: 63% 76%! 70%! 67%! 65%! 63%! 61%! 56%! 55%! 54%!53%! 53%! 53%! 50%! 49%! 42%! 42%! 40%! 40%! 38%! 38%!37%! 35%! 30%! 28%! 28%! 27%! 19%! 19%! 15%! 12%! CANADA MARTINIQUE CHILE ARGENTINA COLOMBIA JAMAICA COSTA RICA PANAMA VENEZUELA DOMINICAN REPUBLIC PERU GUYANA ECUADOR GUADELOUPE BOLIVIA SURINAME EL SALVADOR CUBA BELIZE GUATEMALA NICARAGUA UNITED STATES TRINIDAD AND TOBAGO AMERICAS URUGUAY PUERTO RICO BRAZIL MEXICO GLOBAL PARAGUAY HONDURAS HAITI @wearesocialsg • 10 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

  10. JUN 2014 NORTH AMERICAN USAGE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC: DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC: MOBILE PHONES AND TABLETS # 364M 77% 28% 72% @wearesocialsg • 11 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

  11. JUN 2014 CENTRAL & SOUTH AMERICAN USAGE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC: DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC: MOBILE PHONES AND TABLETS # 242M 49% 20% 80% @wearesocialsg • 12 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter

  12. JUN 2014 SHARE OF NET TRAFFIC BY DEVICE PC SHARE OF WEB TRAFFIC 98%! MOBILE SHARE OF WEB TRAFFIC 89%! 87%! 84%! 84%! 83%! 82%! 81%! 79%! 79%! 78%! 78%! 77%! 77%! 76%! 76%! 75%! 75%! 74%! 74%! 73%! 72%! 71%! 70%! 68%! 67%! 65%! 64%! 64%! 63%! 51%! 49%! 37%! 36%! 36%! 35%! 33%! 32%! 30%! 29%! 28%! 27%! 26%! 26%! 25%! 25%! 24%! 24%! 23%! 23%! 22%! 22%! 21%! 21%! 19%! 18%! 17%! 16%! 16%! 13%! 11%! 2%! CUBA PERU VENEZUELA ECUADOR COLOMBIA GUYANA ARGENTINA JAMAICA NICARAGUA DOMINICAN REPUBLIC CANADA EL SALVADOR BELIZE GUADELOUPE CHILE BOLIVIA PANAMA GUATEMALA COSTA RICA MARTINIQUE SURINAME URUGUAY TRINIDAD AND TOBAGO BRAZIL HONDURAS AMERICAS MEXICO UNITED STATES PARAGUAY PUERTO RICO HAITI @wearesocialsg • 13 We Are Social • Source: StatCounter. NB: numbers represent share of page views, not share of users.

  13. JUN 2014 ACTIVE SOCIAL MEDIA USERS USERS 24,000,000 2,800,000 92,000,000 19,400,000 10,600,000 22,000,000 2,400,000 N/A 3,400,000 7,400,000 2,200,000 3,200,000 740,000 1,780,000 54,000,000 1,180,000 2,200,000 13,200,000 180,000,000 11,200,000 PENETRATION 56% 26% 45% 56% 61% 48% 50% N/A 33% 47% 36% 22% 7% 21% 45% 20% 33% 44% 56% 39% COUNTRY ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA CANADA 56% 56%!! UNITED STATES 56% 56%!! DOMINICAN REPUBLIC 45% 45%!! MEXICO COSTA RICA 33% 33%!! 22% 22%!! GUATEMALA 50% 50%!! VENEZUELA 39% 39%!! 48% 48%!! COLOMBIA ECUADOR 47% 47%!! BRAZIL 44% 44%!! 45% 45%!! PERU 26% 26%!! BOLIVIA 33% 33%!! PARAGUAY CHILE 61% 61%!! 56% 56%!! ARGENTINA @wearesocialsg • 14 We Are Social • Source: US Census Bureau, Facebook

  14. JUN 2014 SOCIAL MEDIA PENETRATION 61%! 60%! GLOBAL AVERAGE: 27% 56%!56%! 56%! 54%! AMERICAS AVERAGE: 48% 50%! 48%! 48%! 47%! 46%! 45%! 45%! 45%! 44%! 39%! 37%! 36%! 36%! 33%! 33%! 30%! 29%! 27%! 27%! 26%! 24%! 22%! 21%!20%! 7%! N/A! CHILE ARGENTINA CANADA COSTA RICA COLOMBIA ECUADOR GUADELOUPE PERU VENEZUELA MARTINIQUE PANAMA EL SALVADOR DOMINICAN REPUBLIC SURINAME BELIZE JAMAICA BOLIVIA GUYANA GUATEMALA NICARAGUA CUBA URUGUAY UNITED STATES PUERTO RICO AMERICAS TRINIDAD AND TOBAGO BRAZIL MEXICO PARAGUAY GLOBAL HONDURAS HAITI @wearesocialsg • 15 We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

  15. JUN 2014 SOCIAL USERS BY DEVICE: AMERICAS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE DEVICES MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL SOCIAL USERS # # 462 M 370 M 80% @wearesocialsg • 16 We Are Social • Source: Facebook

  16. JUN 2014 ACTIVE MOBILE SOCIAL MEDIA USERS USERS 18,400,000 1,920,000 68,000,000 15,400,000 8,600,000 15,600,000 2,200,000 N/A 2,600,000 5,400,000 1,920,000 2,800,000 640,000 1,540,000 46,000,000 900,000 2,000,000 8,400,000 154,000,000 7,200,000 PENETRATION 43% 18% 34% 44% 50% 34% 46% N/A 25% 34% 31% 19% 6% 18% 38% 15% 30% 28% 48% 25% COUNTRY ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA CANADA 44% 44%!! UNITED STATES 48% 48%!! DOMINICAN REPUBLIC 38% 38%!! MEXICO COSTA RICA 25% 25%!! 19% 19%!! GUATEMALA 46% 46%!! VENEZUELA 25% 25%!! 34% 34%!! COLOMBIA ECUADOR 34% 34%!! BRAZIL 28% 28%!! 34% 34%!! PERU 18% 18%!! BOLIVIA 30% 30%!! PARAGUAY CHILE 50% 50%!! 43% 43%!! ARGENTINA @wearesocialsg • 17 We Are Social • Sources: US Census Bureau, Facebook

  17. JUN 2014 MOBILE SOCIAL MEDIA PENETRATION 50%!49%! 48%! GLOBAL AVERAGE: 21% 46%! 44%! AMERICAS AVERAGE: 38% 43%! 40%! 38%! 38%! 36%! 34%! 34%! 34%! 34%! 31%! 31%! 30%! 28%! 28%! 26%! 25%! 25%! 23%! 22%! 21%! 19%! 18%! 18%! 18%! 15%! 6%! N/A! CHILE COSTA RICA CANADA ARGENTINA ECUADOR GUADELOUPE COLOMBIA EL SALVADOR PANAMA MARTINIQUE PERU SURINAME DOMINICAN REPUBLIC VENEZUELA JAMAICA BELIZE GUATEMALA BOLIVIA GUYANA NICARAGUA CUBA PUERTO RICO UNITED STATES URUGUAY AMERICAS MEXICO TRINIDAD AND TOBAGO BRAZIL PARAGUAY GLOBAL HONDURAS HAITI @wearesocialsg • 18 We Are Social • Sources: US Census Bureau, Facebook

  18. JUN 2014 MOBILE IN THE AMERICAS PREPAID PREPAID NUMBER OF UNIQUE NUMBER OF UNIQUE MOBILE PHONE USERS MOBILE PHONE USERS (INDIVIDUALS WITH 1+ (INDIVIDUALS WITH 1+ ACTIVE SUBSCRIPTIONS) ACTIVE SUBSCRIPTIONS) MOBILE PENETRATION MOBILE PENETRATION (UNIQUE USERS AS A (UNIQUE USERS AS A PERCENTAGE OF PERCENTAGE OF TOTAL POPULATION) TOTAL POPULATION) TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE MOBILE ACTIVE MOBILE SUBSCRIPTIONS SUBSCRIPTIONS (CONNECTIONS) (CONNECTIONS) 3G 3G SUBSCRIPTIONS SUBSCRIPTIONS AS A PERCENTAGE AS A PERCENTAGE OF TOTAL ACTIVE OF TOTAL ACTIVE SUBSCRIPTIONS SUBSCRIPTIONS SUBSCRIPTIONS AS A SUBSCRIPTIONS AS A PERCENTAGE PERCENTAGE OF TOTAL ACTIVE OF TOTAL ACTIVE SUBSCRIPTIONS SUBSCRIPTIONS # # 3G 39% 60% 605M 63% 1.07B @wearesocialsg • 19 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  19. JUN 2014 ACTIVE MOBILE SUBSCRIBERS USERS 62,900,000 9,300,000 274,600,000 28,200,000 27,100,000 48,200,000 6,300,000 2,000,000 9,300,000 17,500,000 8,500,000 16,800,000 6,100,000 8,400,000 106,600,000 6,800,000 7,300,000 29,200,000 347,200,000 22,500,000 PENETRATION 146% 87% 136% 81% 156% 104% 132% 18% 90% 112% 139% 115% 61% 98% 89% 116% 109% 97% 109% 78% COUNTRY ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA CANADA 81% 81%!! UNITED STATES 109% 109%!! DOMINICAN REPUBLIC 89% 89%!! MEXICO COSTA RICA 90% 90%!! 115% 115%!! GUATEMALA 132% 132%!! VENEZUELA 78% 78%!! 104% 104%!! COLOMBIA ECUADOR 112% 112%!! BRAZIL 97% 97%!! 136% 136%!! PERU 87% 87%!! BOLIVIA 109% 109%!! PARAGUAY CHILE 156% 156%!! 146% 146%!! ARGENTINA @wearesocialsg • 20 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  20. JUN 2014 MOBILE SUBSCRIPTION PENETRATION 176%! 174%! GLOBAL AVERAGE: 98% 159%!156%! AMERICAS AVERAGE: 111% 150%!147%! 146%! 139%! 139%!136%!132%! 119%!116%!115%!112%!111%!109%! 109%! 104%! 98%! 98%! 97%! 97%! 94%! 90%! 89%! 87%! 87%! 81%! 78%! 61%! 18%! GUADELOUPE SURINAME CHILE MARTINIQUE PANAMA ARGENTINA EL SALVADOR COSTA RICA JAMAICA NICARAGUA GUATEMALA ECUADOR COLOMBIA BELIZE PERU DOMINICAN REPUBLIC BOLIVIA GUYANA CANADA VENEZUELA CUBA URUGUAY TRINIDAD AND TOBAGO BRAZIL AMERICAS PARAGUAY UNITED STATES GLOBAL HONDURAS PUERTO RICO MEXICO HAITI @wearesocialsg • 21 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  21. JUN 2014 PRE vs POST-PAY MOBILE CONTRACTS PRE-PAID SUBSCRIPTIONS 97%! 96%! 94%! 93%! POST-PAID SUBSCRIPTIONS 91%! 91%! 89%! 89%! 87%! 86%! 84%! 84%! 83%! 83%! 83%! 81%! 80%! 80%! 78%! 78%! 77%! 73%! 72%! 71%! 70%! 70%! 67%! 64%! 62%! 60%! 56%! 44%! 40%! 38%! 36%! 33%! 30%! 30%! 29%! 28%! 27%! 23%! 22%! 22%! 20%! 20%! 19%! 17%! 17%! 17%! 16%! 16%! 14%! 6%! 13%! 4%! 11%! 11%! 3%! 9%! 9%! 7%! GUYANA CUBA VENEZUELA BOLIVIA GUATEMALA PANAMA EL SALVADOR JAMAICA BELIZE DOMINICAN REPUBLIC SURINAME NICARAGUA ECUADOR COLOMBIA CHILE ARGENTINA PERU COSTA RICA GUADELOUPE MARTINIQUE CANADA HONDURAS TRINIDAD AND TOBAGO MEXICO PARAGUAY HAITI BRAZIL URUGUAY AMERICAS PUERTO RICO UNITED STATES @wearesocialsg • 22 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  22. JUN 2014 ACTIVE 3G MOBILE SUBSCRIBERS USERS 19,499,000 1,674,000 109,840,000 14,946,000 5,962,000 8,194,000 2,520,000 [<100] 1,581,000 2,975,000 1,020,000 2,016,000 610,000 1,176,000 34,112,000 1,020,000 730,000 7,592,000 190,960,000 8,100,000 PENETRATION 31% 18% 40% 53% 22% 17% 40% ~ 0% 17% 17% 12% 12% 10% 14% 32% 15% 10% 26% 55% 36% COUNTRY ARGENTINA BOLIVIA BRAZIL CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA HAITI HONDURAS MEXICO NICARAGUA PARAGUAY PERU UNITED STATES VENEZUELA CANADA 53% 53%!! UNITED STATES 55% 55%!! DOMINICAN REPUBLIC 32% 32%!! MEXICO COSTA RICA 17% 17%!! 12% 12%!! GUATEMALA 40% 40%!! VENEZUELA 36% 36%!! 17% 17%!! COLOMBIA ECUADOR 17% 17%!! BRAZIL 26% 26%!! 40% 40%!! PERU 18% 18%!! BOLIVIA 10% 10%!! PARAGUAY CHILE 22% 22%!! 31% 31%!! ARGENTINA @wearesocialsg • 23 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  23. JUN 2014 3G SUBSCRIPTION PENETRATION 55%! AMERICAS AVERAGE: 39% 53%! 40%! 40%! 39%! 36%! 33%! 32%! 31%! 31%! 28%! 27%! 26%! 23%! 22%! 19%! 18%! 17%! 17%! 17%! 15%! 14%! 12%! 12%! 10%! 10%! 7%! 4%! 3%! 2%! ~0%! CANADA COSTA RICA VENEZUELA GUADELOUPE ARGENTINA JAMAICA PERU BELIZE CHILE PANAMA BOLIVIA COLOMBIA DOMINICAN REPUBLIC ECUADOR NICARAGUA EL SALVADOR GUATEMALA GUYANA MARTINIQUE SURINAME CUBA UNITED STATES BRAZIL AMERICAS MEXICO URUGUAY PUERTO RICO HONDURAS HAITI PARAGUAY TRINIDAD AND TOBAGO @wearesocialsg • 24 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  24. COUNTRIES IN OUR AMERICAS SUB-REGIONS CARIBBEAN ANGUILLA ANTIGUA & BARBUDA ARUBA BAHAMAS BARBADOS BRITISH VIRGIN ISLANDS CARIBBEAN NETHERLANDS CAYMAN ISLANDS CUBA CURACAO DOMINICA DOMINICAN REPUBLIC GRENADA GUADELOUPE HAITI JAMAICA MARTINIQUE MONTSERRAT PUERTO RICO SAINT BARTHÉLEMY SAINT KITTS & NEVIS SAINT LUCIA SAINT MARTIN SAINT VINCENT & THE GRENADINES SINT MAARTEN TRINIDAD & TOBAGO TURKS & CAICOS ISLANDS US VIRGIN ISLANDS CENTRAL AMERICA BELIZE COSTA RICA EL SALVADOR GUATEMALA HONDURAS NICARAGUA PANAMA NORTH AMERICA BERMUDA CANADA GREENLAND MEXICO SAINT PIERRE & MIQUELON UNITED STATES SOUTH AMERICA ARGENTINA BOLIVIA BRAZIL CHILE COLOMBIA ECUADOR FALKLAND ISLANDS FRENCH GUIANA GUYANA PARAGUAY PERU SOUTH GEORGIA & THE SANDWICH ISLANDS SURINAME URUGUAY VENEZUELA @wearesocialsg • 25 We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis.

  25. JUN 2014 DIGITAL IN THE CARIBBEAN 41,800,000 66% 34% URBAN RURAL TOTAL POPULATION 15,444,000 37% INTERNET PENETRATION INTERNET USERS 8,556,000 20% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 29,680,000 71% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 7,021,000 17% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 26 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  26. JUN 2014 DIGITAL IN CENTRAL AMERICA 43,924,000 57% 43% URBAN RURAL TOTAL POPULATION 11,456,000 26% INTERNET PENETRATION INTERNET USERS 12,160,000 28% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 52,432,000 119% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 10,556,000 24% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 27 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  27. JUN 2014 DIGITAL IN NORTH AMERICA 474,147,000 81% 19% URBAN RURAL TOTAL POPULATION 363,874,000 77% INTERNET PENETRATION INTERNET USERS 253,468,000 53% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 482,139,000 102% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 215,459,000 45% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 28 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  28. JUN 2014 DIGITAL IN SOUTH AMERICA 406,197,000 83% 17% URBAN RURAL TOTAL POPULATION 214,866,000 53% INTERNET PENETRATION INTERNET USERS 187,830,000 46% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 505,856,000 125% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 137,206,000 34% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 29 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  29. INDIVIDUAL COUNTRY DATA @wearesocialsg • 30 We Are Social

  30. ARGENTINA @wearesocialsg • 31 We Are Social

  31. JUN 2014 DIGITAL LANDSCAPE 43,024,000 7% 93% URBAN RURAL TOTAL POPULATION 28,000,000 65% INTERNET PENETRATION INTERNET USERS 24,000,000 56% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 62,900,000 146% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 18,400,000 43% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 32 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  32. JUN 2014 TIME SPENT ONLINE AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA 4H 59M 3H 21M 3H 05M @wearesocialsg • 33 We Are Social • Sources: US Census Bureau, GlobalWebIndex

  33. JUN 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 28M 65% 19% 81% @wearesocialsg • 34 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  34. JUN 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 18.4M 43% 77% 24.0M 56% @wearesocialsg • 35 We Are Social • Sources: US Census Bureau, Facebook

  35. JUN 2014 TOP SOCIAL MEDIA PLATFORMS FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX 50%! FACEBOOK 93%! 23%! GOOGLE+ 72%! 21%! TWITTER 57%! 10%! LINKEDIN 37%! 7%! USED IN THE PAST MONTH INSTAGRAM OWN AN ACCOUNT 17%! @wearesocialsg • 36 We Are Social • Source: GlobalWebIndex

  36. JUN 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 62.9M 70% 31% 30% @wearesocialsg • 37 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  37. JUN 2014 ACTIVITIES ON MOBILE PERCENTAGE PERCENTAGE OF THE TOTAL OF THE TOTAL POPULATION USING POPULATION USING SOCIAL MEDIA APPS SOCIAL MEDIA APPS PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION WATCHING VIDEOS WATCHING VIDEOS ON MOBILE (YOUTUBE) ON MOBILE (YOUTUBE) PERCENTAGE PERCENTAGE OF THE TOTAL OF THE TOTAL POPULATION USING POPULATION USING GAME APPS GAME APPS PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION USING LOCATION- USING LOCATION- BASED APPS BASED APPS PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION USING BANKING OR USING BANKING OR FINANCE APPS FINANCE APPS $ 10% 15% 36% 52% 31% @wearesocialsg • 38 We Are Social • Sources: US Census Bureau, GlobalWebIndex

  38. JUN 2014 SMARTPHONE USE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 86% 25% 85% @wearesocialsg • 39 We Are Social • Source: Google’s “Our Mobile Planet” Report

  39. JUN 2014 MOBILE INTERNET INDICATORS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS # # 3G 3G 19.5M 31% 43% 18.4M @wearesocialsg • 40 We Are Social • Sources: US Census Bureau, GSMA Intelligence, Facebook

  40. BELIZE @wearesocialsg • 41 We Are Social

  41. JUN 2014 DIGITAL LANDSCAPE 341,000 45% 55% URBAN RURAL TOTAL POPULATION 91,000 27% INTERNET PENETRATION INTERNET USERS 100,000 29% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 332,000 97% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 76,000 22% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  42. JUN 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 91K 27% 24% 76% @wearesocialsg • 43 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  43. JUN 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 22% 76% 100K 29% 76K @wearesocialsg • 44 We Are Social • Sources: US Census Bureau, Facebook

  44. JUN 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 332K 83% 23% 17% @wearesocialsg • 45 We Are Social • Sources: US Census Bureau, GSMA Intelligence

  45. JUN 2014 MOBILE INTERNET INDICATORS ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION NUMBER OF ACTIVE 3G MOBILE SUBSCRIPTIONS 3G SUBSCRIPTIONS AS A PERCENTAGE OF ALL MOBILE SUBSCRIPTIONS # # 3G 3G 76K 23% 22% 76K @wearesocialsg • 46 We Are Social • Sources: US Census Bureau, GSMA Intelligence, Facebook

  46. BOLIVIA @wearesocialsg • 47 We Are Social

  47. JUN 2014 DIGITAL LANDSCAPE 10,631,000 67% 33% URBAN RURAL TOTAL POPULATION 3,971,000 37% INTERNET PENETRATION INTERNET USERS 2,800,000 26% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 9,300,000 87% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 1,920,000 18% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 48 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

  48. JUN 2014 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS # 3.97M 37% 28% 72% @wearesocialsg • 49 We Are Social • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

  49. JUN 2014 SOCIAL MEDIA USE TOTAL NUMBER OF TOTAL NUMBER OF ACTIVE SOCIAL ACTIVE SOCIAL MEDIA USERS (MAU) MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE USERS AS A PERCENTAGE OF TOTAL POPULATION OF TOTAL POPULATION NUMBER OF ACTIVE NUMBER OF ACTIVE MOBILE SOCIAL MOBILE SOCIAL MEDIA USERS MEDIA USERS MOBILE SOCIAL USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF AS A PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION PERCENTAGE OF PERCENTAGE OF TOTAL SOCIAL USERS TOTAL SOCIAL USERS ACCESSING VIA MOBILE ACCESSING VIA MOBILE # # 1.92M 18% 69% 2.80M 26% @wearesocialsg • 50 We Are Social • Sources: US Census Bureau, Facebook

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