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Digital 2014 India (July 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 India (July 2014)

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  1. we are social DIGITAL IN INDIA WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS SIMON KEMP SIMON KEMP • • WE ARE SOCIAL WE ARE SOCIAL @wearesocialsg • 1 We Are Social

  2. JUL 2014 INDIA OVERVIEW 1,255,777,000 31% 69% URBAN RURAL TOTAL POPULATION 243,199,000 19% INTERNET PENETRATION INTERNET USERS 106,000,000 8% ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION 886,300,000 70% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION 92,000,000 7% ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION @wearesocialsg • 3 We Are Social • Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence

  3. JUL 2014 DIGITAL IN INDIA TOTAL INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS POPULATION 1,256 MILLION URBAN POP: 31% 243 MILLION PENETRATION: 19% 886 MILLION PENETRATION: 70% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS 106 MILLION PENETRATION: 8% @wearesocialsg • 4 We Are Social • Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence

  4. JUL 2014 INTERNET USAGE: ALL vs MOBILE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 243 M 19% 15% 185 M @wearesocialsg • 5 We Are Social • Sources: IndiaStat, InternetLiveStats, IAMAI

  5. JUL 2014 INTERNET CONNECTIONS SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS AVERAGE INTERNET CONNECTION SPEED (GLOBAL AVERAGE: 3.9 MBPS) PENETRATION OF BROADBAND INTERNET ACCESS (>4 MBPS) 30% 70% 4.9% 1.7 MBPS @wearesocialsg • 6 We Are Social • Sources: IndiaStat, StatCounter, Akamai

  6. JUL 2014 TIME SPENT ONLINE AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA 4H 58M 2H 50M 2H 05M @wearesocialsg • 7 We Are Social • Source: GlobalWebIndex

  7. JUL 2014 SOCIAL MEDIA USE TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # # 7% 87% 106 M 8% 92 M @wearesocialsg • 8 We Are Social • Sources: IndiaStat, Facebook

  8. JUL 2014 TOP SOCIAL MEDIA PLATFORMS FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX 52%! FACEBOOK 94%! 35%! GOOGLE+ 81%! 30%! TWITTER 66%! 23%! LINKEDIN 53%! 14%! USED IN THE PAST MONTH ORKUT OWN AN ACCOUNT 51%! @wearesocialsg • 9 We Are Social • Source: GlobalWebIndex

  9. JUL 2014 FACEBOOK MOBILE USAGE FACEBOOK USERS ACCESSING THE PLATFORM VIA SMARTPHONES FACEBOOK USERS ACCESSING THE PLATFORM VIA FEATURE PHONES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANDROID DEVICES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA APPLE IOS DEVICES 66 MILLION 30 MILLION 4% 57% @wearesocialsg • 10 We Are Social • Source: Facebook

  10. JUL 2014 MOBILE IN INDIA MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) SIM PENETRATION (ACTIVE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION) NUMBER OF UNIQUE MOBILE PHONE USERS (UNIQUE INDIVIDUALS) AVERAGE NUMBER OF ACTIVE CONNECTIONS PER UNIQUE USER # # 70% 2.54 349 M 28% 886 M @wearesocialsg • 11 We Are Social • Sources: IndiaStat, GSMA Intelligence

  11. JUL 2014 MOBILE USE TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS # 3G 886 M 95% 9% 5% @wearesocialsg • 12 We Are Social • Source: GSMA Intelligence

  12. JUL 2014 SMARTPHONE USE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 54% 91% @wearesocialsg • 13 We Are Social • Source: Google’s “Our Mobile Planet” report

  13. JUL 2014 ACTIVITIES ON MOBILE PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION STREAMING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS $ 5% 7% 11% 16% 11% @wearesocialsg • 14 We Are Social • Sources: IndiaStat, GlobalWebIndex

  14. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. Making Friends & Influencing People • 45 We Are Social

  15. DISCLAIMER AND IMPORTANT NOTES This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. affiliates, This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, This report is provided with the understanding that it does not constitute professional advice of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, or services This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/

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