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Digital 2019 Global Digital Overview (January 2019) v01

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

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Digital 2019 Global Digital Overview (January 2019) v01

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  1. DIGITAL 2019 ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND E-COMMERCE

  2. DIGITAL AROUND THE WORLD IN 2019 community will spend a combined total of more than 1.2 billion years using the internet in 2019. in e-commerce over the past year, with m-commerce and mobile wallets playing an increasingly important role in the lives of people all across the globe. I say this in my introduction to our Global Digital Reports every year, but the past twelve months really have seen impressive growth across all things digital. This year’s collection of 230+ reports reveals some striking new numbers in countries all across the globe, with developing economies showing some particularly strong growth. Social media continues to account for the greatest share of that time, and the average user spends more time on social today than they did this time last year. The number of social media users around the world has increased by more than 280 million since January 2018, but there have also been some user declines across some of the world’s top social platforms. To help you make sense of this changing social landscape, we’ve included detailed data by platform across all of our reports. This year’s reports also take a closer look at some of the more recent additions to the digital landscape, including the growing use of voice control, and public adoption of cryptocurrencies. SIMON KEMP REPORT AUTHOR The big story in this year’s data is the accelerating growth in internet users. More than 360 million people came online for the first time during 2018, at an average rate of more than 1 million new users each day. 57 percent of the world’s population is now connected to the internet, with trends indicating that all of the original ‘Next Billion Users’ are now online. Best of all, we’re making this year’s full collection of 5,000+ charts available for free. You’ll find details of how to download everything over the next few pages, but be sure to check out the links to our wonderful data partners at the end of this report to find even more rich data and insights. Mobile users grew by a more modest 100 million over the past year, but that slower growth is perhaps to be expected, given that two-thirds of the world’s population already uses a mobile. However, mobile has helped fuel strong growth But with that, let’s get stuck into the numbers. Here’s to another year of impressive digital growth in 2019! We’re spending significant amounts of time online, too. The average internet user now spends more than 6½ hours online each day, meaning that the world’s digital 3

  3. DIGITAL 2019 GLOBAL DIGITAL YEARBOOK GLOBAL DIGITAL YEARBOOK DIGITAL 2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD CLICK HERE TO READ OUR 2019 GLOBAL DIGITAL YEARBOOK REPORT, WITH HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD WITH HEADLINE DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD CLICK HERE TO READ OUR 2019 GLOBAL DIGITAL YEARBOOK REPORT,

  4. CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW DIGITAL YEARBOOK ABKHAZIA AFGHANISTAN ÅLAND IS. ALBANIA ALGERIA AMERICAN SAMOA ANDORRA ANGOLA ANGUILLA ANTIGUA & BARBUDA ARGENTINA ARMENIA ARUBA AUSTRALIA AUSTRIA AZERBAIJAN BAHAMAS BAHRAIN BANGLADESH BARBADOS BELARUS BELGIUM BELIZE BENIN BERMUDA BHUTAN BOLIVIA BONAIRE, ST. EUSTATIUS & SABA BOSNIA & HERZEGOVINA BOTSWANA BRAZIL BRITISH VIRGIN IS. BRUNEI BULGARIA BURKINA FASO BURUNDI CABO VERDE CAMBODIA CAMEROON CANADA CAYMAN IS. CENTRAL AFRICAN REP. CHAD CHILE CHINA CHRISTMAS IS. COCOS (KEELING) IS. COLOMBIA COMOROS DEM. REP. OF CONGO REP. OF CONGO COOK IS. COSTA RICA CÔTE D’IVOIRE CROATIA CUBA CURAÇAO CYPRUS CZECH REP. DENMARK DJIBOUTI DOMINICA DOMINICAN REP. ECUADOR EGYPT EL SALVADOR EQUATORIAL GUINEA ERITREA ESTONIA ESWATINI ETHIOPIA FALKLAND IS. FAROE IS. FIJI FINLAND FRANCE FRENCH GUIANA FRENCH POLYNESIA GABON GAMBIA GEORGIA GERMANY GHANA GIBRALTAR GREECE GREENLAND GRENADA GUADELOUPE GUAM GUATEMALA GUERNSEY GUINEA GUINEA-BISSAU GUYANA HAITI HONDURAS HONG KONG HUNGARY ICELAND INDIA INDONESIA IRAN IRAQ IRELAND ISLE OF MAN ISRAEL ITALY JAMAICA JAPAN JERSEY JORDAN KAZAKHSTAN KENYA KIRIBATI NORTH KOREA SOUTH KOREA KOSOVO KUWAIT KYRGYZSTAN LAOS LATVIA LEBANON LESOTHO LIBERIA LIBYA LIECHTENSTEIN LITHUANIA LUXEMBOURG MACAU TFYR MACEDONIA MADAGASCAR MALAWI MALAYSIA MALDIVES MALI MALTA MARSHALL IS. MARTINIQUE MAURITANIA MAURITIUS MAYOTTE MEXICO MICRONESIA MOLDOVA MONACO MONGOLIA MONTENEGRO MONTSERRAT MOROCCO MOZAMBIQUE MYANMAR NAMIBIA NAURU NEPAL NETHERLANDS NEW CALEDONIA NEW ZEALAND NICARAGUA NIGER NIGERIA NIUE NORFOLK IS. NORTHERN MARIANA IS. NORWAY OMAN PAKISTAN PALAU PALESTINE PANAMA PAPUA NEW GUINEA PARAGUAY PERU PHILIPPINES PITCAIRN IS. POLAND PORTUGAL PUERTO RICO QATAR RÉUNION ROMANIA RUSSIAN FEDERATION RWANDA ST. BARTHÉLEMY ST. HELENA ST. KITTS & NEVIS ST. LUCIA ST. MARTIN ST. PIERRE & MIQUELON ST. VINCENT & THE GRENADINES SAMOA SAN MARINO SÃO TOMÉ & PRÍNCIPE SAUDI ARABIA SENEGAL SERBIA SEYCHELLES SIERRA LEONE SINGAPORE ST. MAARTEN SLOVAKIA SLOVENIA SOLOMON IS. SOMALIA SOUTH AFRICA SOUTH SUDAN SPAIN SRI LANKA SUDAN SURINAME SVALBARD & JAN MAYEN SWAZILAND SWEDEN SWITZERLAND SYRIA TAIWAN TAJIKISTAN TANZANIA THAILAND TIMOR-LESTE TOGO TOKELAU TONGA TRANSNISTRIA TRINIDAD & TOBAGO TUNISIA TURKEY TURKMENISTAN TURKS & CAICOS IS. TUVALU UGANDA UKRAINE U.A.E. U.K. U.S.A. U.S. VIRGIN IS. URUGUAY UZBEKISTAN VANUATU VATICAN VENEZUELA VIETNAM WALLIS & FUTUNA WESTERN SAHARA YEMEN ZAMBIA ZIMBABWE

  5. GLOBAL OVERVIEW 6

  6. DIGITAL AROUND THE WORLD IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION 7.676 5.112 BILLION 4.388 3.484 3.256 BILLION BILLION BILLION BILLION URBANISATION: 56% PENETRATION: 67% PENETRATION: 57% PENETRATION: 45% PENETRATION: 42% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 7

  7. ANNUAL DIGITAL GROWTH JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL UNIQUE MOBILE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SOCIAL MEDIA USERS POPULATION +1.1% +2.0% +9.1% +9.0% +10% JAN 2018 – JAN 2019 +84 MILLION JAN 2018 – JAN 2019 +100 MILLION JAN 2018 – JAN 2019 +367 MILLION JAN 2018 – JAN 2019 +288 MILLION JAN 2018 – JAN 2019 +297 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 8

  8. HOOTSUITE’S PERSPECTIVE: DIGITAL IN 2019 From using Instagram to research products to chatting with customer support on messaging apps, social media has become the heart of all digital customer touchpoints. We recommend that brands take action in three critical areas: REBUILD TRUST WITH CONSUMERS BREAK DOWN MARKETING SILOS MAKE A UNIFIED VIEW YOUR IMPERATIVE Cambridge Analytica and fake news damaged consumer confidence in search engines, businesses, and social channels in 2018. To rebuild trust, brands must be clear why they are collecting data and use the data they do collect to create personalized, one-to-one experiences that offer new value to customers. 54% of organizations report that departments beyond marketing are now using social media. Marketing teams can increase their influence by guiding this expansion and advancing their organization’s digital transformation. Begin by establishing common KPIs with other departments, using social to achieve broad business objectives like brand health, revenue, and customer retention. Today, the average internet user has accounts on 8 different social and messaging services. To meet the demands of these consumers, organizations need to build a unified view of their customers across every touchpoint. Tying together data and working fluidly with other departments is a tough task. But cracking this code offers a giant leap ahead of your competitors in 2019. Click here to identify new opportunities and compare your strategy to other organizations with Hootsuite’s global study of 9,278 organizations. 9

  9. WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2019 The constant evolution of digital continues, with new formats and platforms, enhanced by voice, AI and AR. EVOLUTION OF VOICE IMMERSIVE SOCIAL DEMOCRATISING DATA COLLECTIVE AI Voice based search has increased, though interestingly more so in developing economies than developed. Platforms responding by developing features such as Snapchat voice recognition lenses and testing of voice commands for Facebook Messenger and Facebook Portal. Consumer-level AR creation tools are gradually normalising this technology. AR advertising in the newsfeed points to a more immersive experience on social platforms, but until there are truly social features (allowing humans to interact) it won’t be core to the experience. We’re in the midst of a revolution. As individuals become the gatekeepers to their own data, it’s essential that brands find access on the right terms. As we converge and combine our behaviours and intelligence online, the ability for machine learning to find solutions to brand needs is becoming an essential advantage. Download our Think Forward report to dive into these trends and more. 10

  10. 2019 REGIONAL OVERVIEWS 11

  11. DIGITAL IN AFRICA IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 1.304 1.049 473.0 216.0 202.4 BILLION BILLION MILLION MILLION MILLION URBANISATION: 43% vs. POPULATION: 80% PENETRATION: 36% PENETRATION: 17% PENETRATION: 16% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 12

  12. ANNUAL DIGITAL GROWTH IN AFRICA JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS +2.5% +5.2% +8.7% +13% +17% JAN 2018 – JAN 2019 +33 MILLION JAN 2018 – JAN 2019 +51 MILLION JAN 2018 – JAN 2019 +38 MILLION JAN 2018 – JAN 2019 +25 MILLION JAN 2018 – JAN 2019 +30 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 13

  13. DIGITAL IN THE AMERICAS IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 1.020 1.058 798.4 673.1 610.5 BILLION BILLION MILLION MILLION MILLION URBANISATION: 81% vs. POPULATION: 104% PENETRATION: 78% PENETRATION: 66% PENETRATION: 60% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 14

  14. ANNUAL DIGITAL GROWTH IN THE AMERICAS JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS +0.9% +0.9% +7.7% +3.8% +5.0% JAN 2018 – JAN 2019 +9 MILLION JAN 2018 – JAN 2019 +10 MILLION JAN 2018 – JAN 2019 +57 MILLION JAN 2018 – JAN 2019 +25 MILLION JAN 2018 – JAN 2019 +29 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 15

  15. DIGITAL IN ASIA-PACIFIC IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 4.250 4.416 2.210 1.997 1.931 BILLION BILLION BILLION BILLION BILLION URBANISATION: 48% vs. POPULATION: 104% PENETRATION: 52% PENETRATION: 47% PENETRATION: 45% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 16

  16. ANNUAL DIGITAL GROWTH IN ASIA-PACIFIC JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS +0.8% +3.0% +10% +12% +13% JAN 2018 – JAN 2019 +36 MILLION JAN 2018 – JAN 2019 +127 MILLION JAN 2018 – JAN 2019 +203 MILLION JAN 2018 – JAN 2019 +218 MILLION JAN 2018 – JAN 2019 +219 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 17

  17. DIGITAL IN EUROPE IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 846.0 1.101 724.7 462.5 393.4 MILLION BILLION MILLION MILLION MILLION URBANISATION: 74% vs. POPULATION: 130% PENETRATION: 86% PENETRATION: 55% PENETRATION: 47% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 18

  18. ANNUAL DIGITAL GROWTH IN EUROPE JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS +0.2% +0.5% +7.6% +3.2% +4.5% JAN 2018 – JAN 2019 +2 MILLION JAN 2018 – JAN 2019 +5 MILLION JAN 2018 – JAN 2019 +51 MILLION JAN 2018 – JAN 2019 +14 MILLION JAN 2018 – JAN 2019 +17 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 19

  19. DIGITAL IN THE MIDDLE EAST IN 2019 JAN 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS 256.6 304.5 182.0 136.1 118.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 73% vs. POPULATION: 119% PENETRATION: 71% PENETRATION: 53% PENETRATION: 46% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 20

  20. ANNUAL DIGITAL GROWTH IN THE MIDDLE EAST JAN 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL MOBILE INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS POPULATION SUBSCRIPTIONS +1.7% +2.7% +11% +4.7% +2.3% JAN 2018 – JAN 2019 +4 MILLION JAN 2018 – JAN 2019 +8 MILLION JAN 2018 – JAN 2019 +18 MILLION JAN 2018 – JAN 2019 +6 MILLION JAN 2018 – JAN 2019 +3 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). 21

  21. GLOBAL POPULATION OVERVIEW 22

  22. OVERVIEW: POPULATION & ECONOMY JAN 2019 ESSENTIAL DEMOGRAPHIC AND ECONOMIC INDICATORS TOTAL FEMALE POPULATION MALE ANNUAL CHANGE IN POPULATION SIZE MEDIAN AGE POPULATION POPULATION 7.676 BILLION 49.5% 50.5% +1.1% 30.8 URBAN POPULATION GDP PER CAPITA (PPP) (CURRENT INTERNATIONAL $)* OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) 56% $16,941 86% 83% 90% SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. 23

  23. POPULATION BY REGION JAN 2019 THE NUMBER OF PEOPLE LIVING IN EACH REGION, IN MILLIONS NORTHERN EUROPE 105 EASTERN EUROPE 292 NORTHERN AMERICA 365 154 72 CENTRAL ASIA 194 WESTERN EUROPE SOUTHERN EUROPE 1,656 EASTERN ASIA 275 CARIBBEAN 44 240 NORTHERN AFRICA 1,903 181 WESTERN ASIA MIDDLE AFRICA 171 SOUTHERN ASIA 387 CENTRAL AMERICA 659 SOUTH-EASTERN ASIA WESTERN AFRICA 430 440 EASTERN AFRICA SOUTHERN AMERICA 66 42 SOUTHERN AFRICA OCEANIA 24 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU (BOTH JANUARY 2019). NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.

  24. POPULATION GROWTH OVER TIME JAN 2019 GLOBAL POPULATION BY YEAR (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE 7,676 7,593 7,511 7,428 7,343 7,258 +1.2% +1.1% +1.1% +1.1% +1.1% 2014 2015 2016 2017 2018 2019 25 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; DATA FROM PREVIOUS ‘GLOBAL DIGITAL’ REPORTS.

  25. GLOBAL POPULATION BY AGE GROUP JAN 2019 A CLOSER LOOK AT THE WORLD’S POPULATION BY BROAD AGE GROUP GLOBAL POPULATION AGED 0 – 12 YEARS GLOBAL POPULATION AGED 13 – 24 YEARS GLOBAL POPULATION AGED 25 – 44 YEARS GLOBAL POPULATION AGED 45 – 64 YEARS GLOBAL POPULATION AGED 65+ YEARS 1.690 1.451 2.222 1.609 704.4 BILLION BILLION BILLION BILLION MILLION PERCENTAGE OF TOTAL: 22% PERCENTAGE OF TOTAL: 19% PERCENTAGE OF TOTAL: 29% PERCENTAGE OF TOTAL: 21% PERCENTAGE OF TOTAL: 9.2% 26 SOURCES: EXTRAPOLATED FROM DATA FROM THE UNITED NATIONS AND THE U.S. CENSUS BUREAU (BOTH JANUARY 2019).

  26. DISTRIBUTION OF GLOBAL POPULATION BY AGE JAN 2019 THE WORLD’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILLIONS 666 646 625 608 604 601 584 536 494 485 439 367 318 254 180 127 82 42 16 3.9 0.6 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85-89 90-94 95-99 100+ 27 SOURCES: BASED ON DATA FROM THE UNITED NATIONS; THE U.S. CENSUS BUREAU (BOTH ACCESSED JANUARY 2019).

  27. MEDIAN AGE BY COUNTRY JAN 2019 THE AGE AT WHICH THERE ARE AN EQUAL NUMBER OF PEOPLE BOTH ABOVE AND BELOW THAT AGE IN THE NATIONAL POPULATION 48.2 47.9 46.6 46.2 45.5 44.8 44.4 43.4 43.2 43.1 42.4 42.3 42.2 42.0 41.8 41.8 41.4 41.0 40.8 40.1 39.6 38.7 38.7 38.3 37.9 37.9 34.0 33.5 32.6 32.2 31.9 31.9 31.6 30.8 29.9 29.6 29.3 29.3 28.2 27.3 25.3 25.2 21.1 20.0 18.1 JAPAN ITALY GERMANY PORTUGAL SPAIN HONG KONG AUSTRIA SOUTH KOREA NETHERLANDS SWITZERLAND SINGAPORE DENMARK TAIWAN FRANCE BELGIUM POLAND CANADA SWEDEN U.K. THAILAND RUSSIA CHINA IRELAND U.S.A. AUSTRALIA NEW ZEALAND U.A.E. BRAZIL VIETNAM COLOMBIA ARGENTINA SAUDI ARABIA TURKEY WORLDWIDE MALAYSIA MOROCCO INDONESIA MEXICO INDIA SOUTH AFRICA EGYPT PHILIPPINES GHANA KENYA NIGERIA 28 SOURCE: THE UNITED NATIONS (ACCESSED JANUARY 2019).

  28. LITERACY RATE BY GENDER AND REGION JAN 2019 PERCENTAGE OF EACH REGION’S POPULATION AGED 15 AND ABOVE WHO CAN READ AND WRITE, SPLIT BY GENDER NORTHERN EUROPE 99 EASTERN EUROPE 100 99 100 NORTHERN AMERICA 99 CENTRAL ASIA 99 97 99 100 100 WESTERN EUROPE 99 99 SOUTHERN EUROPE EASTERN ASIA 94 98 80 89 CARIBBEAN 83 NORTHERN AFRICA 69 84 85 59 77 91 94 WESTERN ASIA MIDDLE AFRICA 58 SOUTHERN ASIA 38 58 CENTRAL AMERICA 79 SOUTH-EASTERN ASIA 91 95 WESTERN AFRICA 94 94 EASTERN AFRICA 54 69 SOUTHERN AMERICA 92 94 91 92 83 FEMALE GLOBAL AVERAGE: SOUTHERN AFRICA OCEANIA 90 MALE GLOBAL AVERAGE: SOURCES: BASED ON DATA FROM UNESCO; UNICEF; THE WORLD BANK; THE CIA WORLD FACTBOOK; INDEXMUNDI; PEW RESEARCH CENTRE; PHRASEBASE; ETHNOLOGUE. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 29

  29. GDP PER CAPITA (PPP, INTERNATIONAL DOLLARS) JAN 2019 GDP PER CAPITA, REPORTED ON A PURCHASING POWER PARITY (PPP) BASIS IN CURRENT INTERNATIONAL DOLLARS* $93,905 $75,648 $73,878 $64,712 $61,540 $59,532 $53,845 $52,960 $52,503 $52,398 $51,364 $50,639 $50,208 $48,460 $47,840 $46,705 $43,279 $43,269 $42,850 $41,109 $39,427 $38,335 $37,998 $31,673 $29,431 $29,026 $26,505 $25,533 $20,787 $18,258 $17,871 $16,941 $16,807 $15,484 $14,552 $13,498 $12,284 $11,583 $8,343 $8,217 $7,056 $6,776 $5,861 $4,641 $3,286 SINGAPORE IRELAND U.A.E. SWITZERLAND HONG KONG U.S.A. SAUDI ARABIA TAIWAN NETHERLANDS AUSTRIA DENMARK GERMANY SWEDEN AUSTRALIA BELGIUM CANADA JAPAN U.K. FRANCE NEW ZEALAND ITALY SOUTH KOREA SPAIN PORTUGAL MALAYSIA POLAND TURKEY RUSSIA ARGENTINA MEXICO THAILAND WORLDWIDE CHINA BRAZIL COLOMBIA SOUTH AFRICA INDONESIA EGYPT PHILIPPINES MOROCCO INDIA VIETNAM NIGERIA GHANA KENYA SOURCES: WORLD BANK; IMF (BOTH ACCESSED JANUARY 2019). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. AN ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE AMOUNT OF GOODS AND SERVICES IN THE CITED COUNTRY THAT A U.S. DOLLAR WOULD BUY IN THE UNITED STATES. 30

  30. GLOBAL INTERNET USE 31

  31. INTERNET USE: DEVICE PERSPECTIVE JAN 2019 BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION global web index 4.388 BILLION 57% 3.986 BILLION 52% SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. MOBILE SHARE DATA: A COMBINATION OF DATA FROM GLOBALWEBINDEX (Q2 & Q3 2018) AND EXTRAPOLATED DATA FROM THE SELF-SERVE ADVERTISING TOOLS OF VARIOUS SOCIAL NETWORKS (JANUARY 2019). DATA FROM GLOBALWEBINDEX REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64. 32

  32. INTERNET PENETRATION BY REGION JAN 2019 INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) NORTHERN EUROPE 95% EASTERN EUROPE 80% NORTHERN AMERICA 95% 88% 50% CENTRAL ASIA 94% WESTERN EUROPE SOUTHERN EUROPE 60% EASTERN ASIA 66% CARIBBEAN 51% 50% NORTHERN AFRICA 42% 63% WESTERN ASIA MIDDLE AFRICA 12% SOUTHERN ASIA 41% CENTRAL AMERICA 63% SOUTH-EASTERN ASIA WESTERN AFRICA 73% 32% EASTERN AFRICA SOUTHERN AMERICA 51% 69% SOUTHERN AFRICA OCEANIA SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 33

  33. INTERNET USE: REGIONAL OVERVIEW JAN 2019 INTERNET USERS IN MILLIONS, AND INTERNET PENETRATION vs. TOTAL POPULATION, BY GLOBAL REGION 1,000 NUMBER OF USERS, IN MILLIONS 803 PENETRATION vs. TOTAL POPULATION 415 346 316 233 183 182 158 140 135 121 114 100 36 34 29 23 20 60% 42% 63% 95% 73% 80% 94% 66% 41% 32% 88% 50% 63% 95% 50% 51% 69% 51% 12% EASTERN ASIA SOUTHERN ASIA SOUTHEAST ASIA NORTHERN AMERICA SOUTHERN AMERICA EASTERN EUROPE WESTERN EUROPE WESTERN ASIA WESTERN AFRICA EASTERN AFRICA SOUTHERN EUROPE NORTHERN AFRICA CENTRAL AMERICA NORTHERN EUROPE CENTRAL ASIA SOUTHERN AFRICA OCEANIA CARIBBEAN MIDDLE AFRICA SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 34

  34. INTERNET PENETRATION IN 2019 JAN 2019 PERCENTAGE OF THE TOTAL POPULATION THAT USES THE INTERNET 99% 98% 96% 96% 96% 95% 95% 95% 95% 94% 94% 93% 93% 92% 92% 92% 91% 89% 89% 88% 88% 88% 87% 84% 84% 82% 80% 79% 78% 76% 72% 71% 70% 68% 67% 66% 62% 57% 57% 56% 54% 50% 49% 41% 35% U.A.E. DENMARK SWEDEN GERMANY NETHERLANDS U.S.A. SOUTH KOREA SWITZERLAND U.K. BELGIUM JAPAN ARGENTINA SPAIN ITALY FRANCE IRELAND CANADA HONG KONG SAUDI ARABIA NEW ZEALAND AUSTRIA TAIWAN AUSTRALIA SINGAPORE KENYA THAILAND MALAYSIA POLAND PORTUGAL RUSSIA TURKEY PHILIPPINES BRAZIL COLOMBIA MEXICO VIETNAM MOROCCO WORLDWIDE CHINA INDONESIA SOUTH AFRICA NIGERIA EGYPT INDIA GHANA SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. 35

  35. INTERNET PENETRATION RANKING JAN 2019 BASED ON INTERNET PENETRATION IN COUNTRIES / TERRITORIES WITH POPULATIONS OVER 50,000 # HIGHEST PENETRATION % NO. OF USERS # LOWEST PENETRATION % NO. OF USERS 01= ANDORRA 99% 76,242 216 NORTH KOREA 0.08% 20,000 01= ARUBA 99% 104,803 215 ERITREA 1.4% 71,000 01= BERMUDA 99% 60,342 214 CHAD 5.0% 779,188 01= ICELAND 99% 335,781 213 CENTRAL AFRICAN REP. 5.4% 256,432 01= QATAR 99% 2,692,181 212 BURUNDI 5.4% 617,1 16 01= U.A.E. 99% 9,515,733 21 1 DEM. REP. OF CONGO 6.2% 5,301,224 07 NORWAY 99% 5,31 1,892 210 GUINEA-BISSAU 7.8% 150,000 08 DENMARK 98% 5,649,494 209 SOMALIA 9.7% 1,500,000 09 KUWAIT 98% 4,138,590 208 MADAGASCAR 9.8% 2,608,390 10 LUXEMBOURG 98% 580,760 207 NIGER 10% 2,325,421 SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. 36

  36. INTERNET GROWTH RANKINGS: RELATIVE GROWTH JAN 2019 BASED ON THE YEAR-ON-YEAR PERCENTAGE CHANGE IN INTERNET USERS IN COUNTRIES / TERRITORIES WITH POPULATIONS OVER 50,000 ▲% ▲ USERS ▲% ▲ USERS # GREATEST RELATIVE GROWTH # GREATEST RELATIVE GROWTH 01 WESTERN SAHARA +364% +102,000 1 1 MADAGASCAR +37% +708,390 02 DJIBOUTI +203% +364,870 12 TIMOR-LESTE +37% +150,000 03 TANZANIA +173% +14,560,898 13 BOLIVIA +36% +2,317,749 04 NIGER +146% +1,378,981 14 COMOROS +31% +40,000 05 AFGHANISTAN +142% +5,694,586 15 IRAN +29% +16,241,877 06 CÔTE D'IVOIRE +69% +4,529,978 16 CUBA +27% +1,270,796 07 UKRAINE +60% +15,325,054 17 ITALY +27% +1 1,490,731 08 CAMBODIA +56% +4,500,000 18= GUINEA-BISSAU +25% +30,000 09 RWANDA +50% +1,875,322 18= NORTH KOREA +25% +4,000 10 ZAMBIA +40% +2,056,489 18= SOMALIA +25% +300,000 SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. NOTE: GROWTH FIGURES BASED ON DATA IN WE ARE SOCIAL & HOOTSUITE’S ‘DIGITAL 2018’ REPORTS. 37

  37. INTERNET GROWTH RANKINGS: ABSOLUTE GROWTH JAN 2019 BASED ON THE YEAR-ON-YEAR CHANGE IN THE TOTAL NUMBER INTERNET USERS IN COUNTRIES / TERRITORIES WITH POPULATIONS OVER 50,000 ▲ USERS ▲% ▲ USERS ▲% # LARGEST ABSOLUTE GROWTH # LARGEST ABSOLUTE GROWTH 01 INDIA +97,885,01 1 +21% 1 1 PHILIPPINES +9,000,000 +13% 02 CHINA +50,666,155 +6.7% 12 ARGENTINA +6,801,754 +20% 03 U.S.A. +25,379,895 +8.8% 13 AFGHANISTAN +5,694,586 +142% 04 INDONESIA +17,300,000 +13% 14 TURKEY +5,027,251 +9.3% 05 IRAN +16,241,877 +29% 15 CÔTE D'IVOIRE +4,529,978 +69% 06 UKRAINE +15,325,054 +60% 16 CAMBODIA +4,500,000 +56% 07 TANZANIA +14,560,898 +173% 17 GERMANY +4,322,056 +5.8% 08 ITALY +1 1,490,731 +27% 18 NIGERIA +3,572,903 +3.8% 09 BANGLADESH +10,158,000 +12% 19 SPAIN +3,541,726 +9.0% 10 BRAZIL +9,946,450 +7.2% 20 ALGERIA +3,484,731 +17% SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; SOCIAL MEDIA PLATFORM USER NUMBERS. NOTE: GROWTH FIGURES BASED ON DATA IN WE ARE SOCIAL & HOOTSUITE’S ‘DIGITAL 2018’ REPORTS. 38

  38. INTERNET USERS OVER TIME JAN 2019 NUMBER OF INTERNET USERS (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE 4,388 4,021 3,773 3,429 3,008 2,485 +21% +14% +10% +6.6% +9.1% 2014 2015 2016 2017 2018 2019 SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA; INTERNETLIVESTATS; DATA PUBLISHED IN PREVIOUS ‘GLOBAL DIGITAL’ REPORTS. 39

  39. TIME PER DAY SPENT USING THE INTERNET JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET VIA ANY DEVICE, IN HOURS AND MINUTES [SURVEY BASED] 10:02 09:29 09:11 09:00 08:36 08:25 08:19 08:05 08:01 07:54 07:53 07:47 07:39 07:15 07:02 06:44 06:42 06:42 06:38 06:31 06:29 06:23 06:04 06:02 05:56 05:55 05:54 05:52 05:51 05:46 05:28 05:18 05:14 05:04 05:01 05:01 04:58 04:44 04:38 04:37 03:45 global web index PHILIPPINES BRAZIL THAILAND COLOMBIA INDONESIA SOUTH AFRICA ARGENTINA MALAYSIA MEXICO U.A.E. EGYPT INDIA TAIWAN TURKEY SINGAPORE SAUDI ARABIA VIETNAM WORLDWIDE PORTUGAL U.S.A. RUSSIA HONG KONG ITALY POLAND SWEDEN NEW ZEALAND IRELAND CHINA CANADA U.K. DENMARK SPAIN SOUTH KOREA AUSTRALIA AUSTRIA BELGIUM SWITZERLAND NETHERLANDS FRANCE GERMANY JAPAN 40 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  40. EVOLUTION OF DAILY TIME SPENT USING THE INTERNET JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET VIA ANY DEVICE (IN HOURS AND MINUTES), WITH YEAR-ON-YEAR CHANGE 6H 49M 6H 42M 6H 26M 6H 20M 6H 17M 6H 10M global web index +1.9% +0.8% +1.6% +6.0% -1.7% 2014 2015 2016 2017 2018 2019 41 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  41. TIME PER DAY SPENT USING MOBILE INTERNET JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING MOBILE INTERNET [SURVEY BASED] 05:13 04:58 04:45 04:35 04:32 04:20 04:11 04:10 04:02 03:51 03:50 03:48 03:48 03:43 03:43 03:35 03:30 03:22 03:19 03:14 03:12 03:00 02:58 02:53 02:32 02:27 02:27 02:24 02:24 02:23 02:21 02:11 02:11 02:10 02:09 02:07 01:56 01:54 01:52 01:48 01:48 01:43 01:30 01:25 01:25 global web index THAILAND PHILIPPINES BRAZIL INDONESIA NIGERIA ARGENTINA COLOMBIA GHANA MALAYSIA EGYPT MEXICO KENYA U.A.E. INDIA TURKEY SAUDI ARABIA SOUTH AFRICA TAIWAN CHINA WORLDWIDE VIETNAM HONG KONG SINGAPORE MOROCCO IRELAND ITALY PORTUGAL U.S.A. SOUTH KOREA SWEDEN RUSSIA SPAIN POLAND NEW ZEALAND U.K. CANADA DENMARK SWITZERLAND NETHERLANDS AUSTRALIA AUSTRIA BELGIUM GERMANY JAPAN FRANCE 42 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  42. DAILY TIME USING THE INTERNET: MOBILE PHONES JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET VIA MOBILE PHONES (IN HOURS AND MINUTES), WITH YEAR-ON-YEAR CHANGE 3H 14M 3H 06M 2H 31M 2H 21M 2H 02M 1H 38M global web index +24% +16% +7.1% +23% +4.3% 2014 2015 2016 2017 2018 2019 43 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  43. DAILY TIME SPENT USING THE INTERNET ON COMPUTERS JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET ON LAPTOPS, DESKTOPS, AND / OR TABLET COMPUTERS [SURVEY BASED] 05:04 04:55 04:49 04:43 04:17 04:11 04:11 04:08 04:07 04:06 04:03 04:03 04:03 04:02 04:00 03:59 03:58 03:50 03:45 03:43 03:36 03:36 03:33 03:32 03:31 03:29 03:28 03:22 03:21 03:17 03:15 03:13 03:13 03:09 03:06 03:06 03:04 02:52 02:49 02:33 02:20 global web index PHILIPPINES SOUTH AFRICA COLOMBIA BRAZIL TAIWAN MEXICO PORTUGAL RUSSIA U.S.A. U.A.E. SINGAPORE INDIA MALAYSIA EGYPT INDONESIA ARGENTINA THAILAND POLAND NEW ZEALAND CANADA U.K. ITALY SWEDEN TURKEY DENMARK VIETNAM WORLDWIDE HONG KONG IRELAND BELGIUM AUSTRALIA AUSTRIA FRANCE SAUDI ARABIA GERMANY SPAIN SWITZERLAND NETHERLANDS SOUTH KOREA CHINA JAPAN 44 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  44. DAILY TIME USING THE INTERNET: COMPUTERS & TABLETS JAN 2019 AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET ON PCS AND TABLETS (IN HOURS AND MINUTES), WITH YEAR-ON-YEAR CHANGE 4H 32M 4H 15M 3H 59M 3H 55M 3H 43M 3H 28M global web index -6.2% -6.3% -1.7% -5.1% -6.7% 2014 2015 2016 2017 2018 2019 45 SOURCE: GLOBALWEBINDEX (Q2 & Q3 2018). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  45. MOBILE’S SHARE OF TOTAL INTERNET TIME JAN 2019 TIME SPENT USING THE INTERNET VIA MOBILE DEVICES AS A PERCENTAGE OF TOTAL DAILY INTERNET TIME, WITH YEAR-ON-YEAR CHANGE 48% 45% 39% 37% 32% 26% global web index +22% +15% +5.4% +16% +6.1% 2014 2015 2016 2017 2018 2019 46 SOURCE: EXTRAPOLATED FROM GLOBALWEBINDEX DATA; KEPIOS ANALYSIS. BASED ON THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.

  46. INTERNET CONNECTION SPEEDS JAN 2019 AVERAGE DOWNLOAD SPEEDS FOR MOBILE AND FIXED INTERNET CONNECTIONS, WITH YEAR-ON-YEAR COMPARISON AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF MOBILE INTERNET CONNECTIONS AVERAGE SPEED OF FIXED INTERNET CONNECTIONS YEAR-ON-YEAR CHANGE IN AVERAGE SPEED OF FIXED INTERNET CONNECTIONS 25.08 +18% 54.33 +33% MBPS MBPS 47 SOURCE: OOKLA SPEEDTEST (DECEMBER 2018 AND DECEMBER 2017).

  47. AVERAGE FIXED INTERNET CONNECTION SPEEDS JAN 2019 BASED ON THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS, IN MBPS 190.9 161.4 119.6 109.5 108.8 106.4 104.2 102.4 97.9 91.9 91.1 89.2 88.5 82.0 77.5 70.7 64.9 64.9 63.5 57.6 54.9 54.5 54.3 53.8 50.2 45.0 43.3 36.1 33.0 31.4 30.0 27.4 27.2 26.7 26.0 24.3 19.3 19.0 18.3 16.0 15.5 14.4 13.9 10.8 6.7 SINGAPORE HONG KONG SOUTH KOREA U.S.A. CANADA SWEDEN SWITZERLAND SPAIN FRANCE JAPAN DENMARK CHINA NETHERLANDS NEW ZEALAND PORTUGAL BELGIUM GERMANY TAIWAN MALAYSIA THAILAND U.K. POLAND WORLDWIDE IRELAND U.A.E. RUSSIA ITALY AUSTRIA AUSTRALIA SAUDI ARABIA BRAZIL GHANA VIETNAM INDIA MEXICO ARGENTINA TURKEY PHILIPPINES SOUTH AFRICA COLOMBIA INDONESIA KENYA MOROCCO NIGERIA EGYPT 48 SOURCE: OOKLA (DECEMBER 2018).

  48. FIXED INTERNET CONNECTION SPEED RANKINGS JAN 2019 BASED ON THE AVERAGE DOWNLOAD SPEED OF FIXED INTERNET CONNECTIONS, IN MBPS FASTEST FIXED INTERNET CONNECTION SPEEDS* SLOWEST FIXED INTERNET CONNECTION SPEEDS* ▲ Y-O-Y ▲ Y-O-Y # COUNTRY / TERRITORY MBPS # COUNTRY / TERRITORY MBPS 01 SINGAPORE 190.94 +18% 120 VENEZUELA 3.69 +1.1% 02 HONG KONG 161.39 +14% 1 19 ALGERIA 3.75 +7.8% 03 ICELAND 156.16 +7.2% 1 18 EGYPT 6.74 +25% 04 ROMANIA 124.54 +26% 1 17 LIBYA 6.83 +77% 05 SOUTH KOREA 1 19.61 -9.7% 1 16 LEBANON 7.18 +45% 06 U.S.A. 109.48 +42% 1 15 NICARAGUA 7.36 +21% 07 CANADA 108.75 +56% 1 14 TUNISIA 7.96 +19% 08 HUNGARY 108.42 +20% 1 13 PAKISTAN 8.04 +31% 09 SWEDEN 106.39 +22% 1 12 SYRIA 8.07 +17% 10 SWITZERLAND 104.17 +32% 1 1 1 HONDURAS 8.33 +36% SOURCE: OOKLA (DECEMBER 2018). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES AND TERRITORIES, SO THESE RANKINGS ARE BASED SOLELY ON THOSE COUNTRIES AND TERRITORIES FOR WHICH DATA ARE AVAILABLE. FIGURES REPRESENT AVERAGE DOWNLOAD SPEEDS. YEAR-ON-YEAR CHANGE DATA VERSUS DECEMBER 2017. 49

  49. AVERAGE MOBILE INTERNET CONNECTION SPEEDS JAN 2019 BASED ON THE AVERAGE DOWNLOAD SPEED OF MOBILE INTERNET CONNECTIONS, IN MBPS 63.1 61.0 56.5 55.1 51.0 50.2 48.1 47.5 47.3 46.5 42.8 41.3 40.3 36.9 34.1 34.1 32.0 32.0 31.7 30.9 30.2 29.7 29.4 29.3 29.2 27.9 25.5 25.1 22.1 21.6 21.2 20.8 20.8 19.9 19.4 19.0 17.6 17.5 17.0 15.5 15.1 11.7 10.5 10.1 8.8 CANADA SINGAPORE AUSTRALIA NETHERLANDS SOUTH KOREA BELGIUM U.A.E. SWITZERLAND DENMARK SWEDEN NEW ZEALAND TAIWAN FRANCE AUSTRIA SPAIN TURKEY HONG KONG U.S.A. GERMANY JAPAN PORTUGAL ITALY CHINA SAUDI ARABIA U.K. POLAND SOUTH AFRICA WORLDWIDE IRELAND VIETNAM BRAZIL MEXICO MOROCCO MALAYSIA ARGENTINA RUSSIA THAILAND COLOMBIA EGYPT KENYA PHILIPPINES NIGERIA INDONESIA INDIA GHANA 50 SOURCE: OOKLA (DECEMBER 2018).

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