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7 Reasons Your Business Should Invest in SEO

What is Search Engine Optimisation and why is it important to your business? Discover more at www.virtual-solutions.co.uk

DawnGribble
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7 Reasons Your Business Should Invest in SEO

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  1. 7ReasonsWhy YourBusiness ShouldInvestinSEO

  2. SEOstandsforSearchEngineOptimisation,andput simplyistheprocessofgettingfree,naturaland relevanttraffictoyourwebsite. Recently,therehasbeentalkthatSEOisnolongeras WhatisSEO, andwhyisit important? relevantandtheapproachissomewhatdated. However,thistrulyisnotthecase – thereareclear benefitstoensuringthatyourwebsitehasanupto dateandfunctioningSEOinoperation. Herearesevenreasonswhyyourbusinessshould ensureitsSEOstrategyisclearlydefinedandworking hardforyou:

  3. 1.AGoodReturnonInvestment OneofthemainreasonswhySEOremainsapowerfultoolforbusinessestopromotetheir onlinepresence,isbecauseitoffersagoodreturnoninvestment. Payperclickorsocialmediaadvertisingcanbeagoodwaytoreachnewcustomers,or reconnectwithexistingones – butthereisamuchhighercostpointtothisapproachthan withSEO. Forexample,ifyouuseacompanywhoofferSEObusinessservicesandtheyenableyour pagetorankatthetopendofsearchresults,youarelikelytoseeasmuchas33% more engagementfromusersovertime.ThisresultshowsthatthereturnoninvestmentintoSEO canbefargreaterandlastconsiderablylongerthanotheradvertisingmethods.

  4. 2.TheImportance of SearchEngines Understandinghowsearchenginesworkand ensuringyourcontentisappealingbothitsreaders, andabletobediscoveredandindexedbysearch enginesisn’tsomethingthatisgoingtochange. Asthenumberofpeopleusingtheinternetto researchaproductorservicecontinuestogrow,so toodoestheimportanceofcreatingcontentthatwill bereadilyavailablethroughthesesearchengines. Infact,formostbusinesses,whentheyexaminetheir analytics,theywillfindthatsearchenginesare usuallythebiggestsourceoftraffictotheirwebsite. Becausepeopleinstinctivelyusesearchenginesfor somanydifferentpurposes,itiscriticalthatyour businessmakesuseofthisfacttoensureyour companyorbrandisprominentlyvisibletoyour targetaudience.

  5. 3.LocalandMobile Searches Withthespeedofchangeintechnologygivingpeople accesstonewer,fasterandmoreconstantaccesstothe internet,thenumberofsearchesbeingconductedon mobiledeviceshasovertakenthoseperformedon desktopandlaptopcomputers. Whilstyourbusinessmayhaveanestablishedlocal reputationandcustomerbase,byoptimisingyourLocal SEOstrategy,youincreaseyourreachandtheabilityto connectwithmigratoryclientsandcustomerswhoare visitingthearea,increasingyourtrafficandonline ThismeansthatunderstandingSEOfromamobile perspectiveisimportantandunderstandingitfromthe LocalSEOperspectiveiscrucialifyouarea location-basedbusiness. presence,withthepotentialtoincreaseyourcustom.

  6. 4.MasteringSEOHelpsYouKeepOnTopofUpdates Thereareregularupdatesandalterationsmadetoonlineprocesses, andofteneventhetopexpertsdon’tknowquite howtheyaregoingtoaffectthecyberworld. ButbyhavingasolidSEOstrategyinplace, abusinessiswellplacedtoweatherthestorm andcontinuetoseegoodresults. Whiletheindividualtechniquesmightneedalittlealterationtoconsiderthelatestchange, youroverallstrategywillensureconsistentresults andyourcompany’splaceonthosesearchengineresultpages.

  7. 5.YourCompetitionWill BeDoingIt Andiftheyarenot,thenyouhaveagood chancetoputyourbusinessaheadof theirs. MostcompanieswillhaveanSEO strategytoday,whetheritissomething theyareworkingonin-houseand evolvingastheygo,orsomethingthatan SEOexperthashelpedthemimplement. Ifyoudon’thaveastrategyandsystems inplace,youriskfallingbehindinaworld thatalreadymovesatabreakneckpace. Ifyouareinanindustrythathasbeen slowtoembracetheinternetandthe benefitsofSEO,thenyoucanposition yourselfasanexpertandwinthattop positionforyourselfwhilstyour competitorsareleftbehind. Thereisnoquestioningtheimportance andsubstantialbenefitsofhavingan onlinepresence – andthesooneryour businessisoptimised,thebetteryour resultswillbe.

  8. 6.VideoContentNeeds SEOtoWork Videocontentisoneofthisyear’sbigtrends, especiallyonsocialmediaplatforms – and manybusinessesarerushingouttocreate contentandengagewiththeircustomers. Butnomatterhowwellmadeandinteresting thevideois,itstillneedsasolidSEOstrategy supportingit. Thereislittledoubtthatvideoadvertisingis goingtocontinuetogrowasapopularfeature, sotheimportanceofSEOkeywordswillimpact thisareatoo.

  9. 7.ItWorks Putsimply,SEOworksandwillcontinuetodosoas longastherearesearchengines. WhilesomepeoplemaysaythatSEOisdead,thisis perhapsmorewishfulthinkingbythosewho haven’tmastereditthananythingconcrete. Searchenginesneedsignalsandsignpoststo understandandindexwebsitecontent – themore contentthatappears,themoreimportantthese signsandsignalswillbecome.

  10. SEOisfocusedonaidingthelong-termgoalsofyourbusiness. Forthesesevenreasons,andsomanymore, itisworthinvestinginandworkingon. SEOwillremainavitalkeytonavigatingandmakingsense oftheinternetforasfaraheadasanyexpertcancurrentlypredict. ByinvestinginasolidSEOstrategy,youareinvestinginyourbusiness’sfuture. Thankyou Tolearnmore,visitourwebsite:http://www.virtual-solutions.co.uk

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