SEO Tactics That Can Help Your Auto Dealer Digital Marketing Campaign

1. August 3, 2017 SEO Tactics That Can Help Your Auto Dealer Digital Marketing Campaign Digital marketing is becoming the standard for car dealerships looking to generate more sales. This isn’t surprising, given how this process allows auto dealers to easily reach their target audience. SEO, or the process of getting traffic from the organic results on search engines, is an important aspect of digital marketing. Here are some effective online marketing strategies that your auto dealer can employ for better search engine rankings. P a g e 1 | 3

2. Provide Useful and Current Content SEO professionals recommend regularly publishing useful content on your website. Even though the car inventory and monthly specials make up the bulk of your content, you can further improve the customer experience by adding a blog section that highlights unique topics. For instance, you can write blog posts about finding the best deal on a new car. Doing so positions your dealership as a company who isn’t just looking to make a sale, but one who wants to genuinely help their prospects. Other possible topics include upcoming car events or shows that will generate buzz for your dealership. Just remember that each article must be properly optimized and must also have the relevant search-optimized meta tags. Protect Your Online Reputation A dealership’s reputation is everything--not just for consumers, but for Google as well, since it ranks websites based on how much value they provide. One negative review could be detrimental to gaining loyal customers going forward. To protect your online reputation, start with your current customer base. Ask for their input and let them describe their personal experiences with your dealership. You can gather this feedback in the form of emails or online surveys on your website. Even if you get a negative review, you can turn this negative response into a positive experience for future customers by making the necessary adjustments to your business. This can be in the form of tweaking your service offerings or improving customer support. Conduct Keyword Research You can determine which keywords are relevant to your auto dealer digital marketing campaign by conducting keyword research. First, make a list of words or topics that relate to your dealership. It helps to think like a car shopper as you do. What do people look for when searching your dealership’s website? This helps you narrow down a list, which you can then use to see which keywords generate the most traffic or get the most clicks per month by using Google AdWords. You’ll also want to look at related keywords if you’re struggling P a g e 2 | 3

3. on keyword ideation. These related keywords are conveniently placed at the bottom of every search page. The right SEO strategy can do wonders for your dealership’s online presence. Targeting the right keywords, writing useful content, and protecting your online reputation are just some of the strategies that SEO professionals employ for effective digital marketing. About DealerRank: You can excel at digital marketing, even with little experience, by consulting with DealerRank. We provide a wide range of online marketing services geared toward helping automotive dealers generate more traffic and leads. Our SEO services can help you craft content that’s engaging and relevant to your target market and fully optimized for search engines. Sources: How to Do Keyword Research: A Complete Guide, searchenginejournal.com Choose how you want to reach customers, adwords.google.com P a g e 3 | 3