CRM : A ONE-STOP SOLUTION
• With the ever-increasing competition in the hospitality industry, for any establishment to stay ahead of the rest requires it to be at the top of its game. While the prominent names in the field usually have years of experience as well as a loyal customer base, it is the comparatively newer and smaller-sized ones that must go the extra mile, so to speak. Successfully running an establishment in the hospitality industry is by no means a mean feat. An important facet is customer relationship management. Today, there are many companies offering CRM software solutions at affordable rates. Tie Win is one such company. Offering a bundled-up package, with no hidden costs whatsoever, what you see is actually what you get. • As the owner of an establishment in the hospitality industry, the onus is on you to get to know about CRM to gain an understanding of your clientele. The salient features of CRM software include – • A multi-channel approach. Data collected from various methods, such as – website, social media, live chats, direct calls, e-mails, printed materials – is collated into a cohesive whole which is all part of a single database. • E-mail analytics and visitor tracking let you know as to what exactly your customers are finding interesting and responding to. • Full customization as per the individual needs and requirements of the owner concerned. • A completely automated process which makes use of Workflows and Macros to get all members of the team on the same page, so to speak. When every team member is aware of what exactly is going on at any given moment, synchronization and working in tandem with each other becomes quite easy. • With the help of a client relationship manager, CRM software also offers the services of a professional who is best placed to make valuable suggestions. • Analysis of sales performance with the help of Key Performance Indicators (KPIs). With clarity on what is working and what requires further fine-tuning, all the processes can easily be streamlined without any hassles as such. Power-packed with features, CRM software is the most potent business tool where it comes to managing your customers easily and efficiently. With dependable CRM software installed on your premises, you can oversee all the processes digitally, without the need for running around in person. With all your management worries taken care of, you can then be free to take care of your customers personally, if the need arises. Happy customers, in turn, convert into a loyal customer base eventually. A win-win situation for all concerned. Summary: Customer relationship management is as integral part of every establishment in the hospitality industry. While the traditional methods of managing customers are time-tested and proven, it is technology which empowers the owner with necessary tools for ensuring customer satisfaction without the manpower required in the traditional means. Offering you the best value-for-money deals, when it comes to CRM software, you can place your trust in Tie Win.
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