5 Important insights for designing a compelling web page

1. 5 Important insights for designing a compelling webpage In order to come up with a high-performing landing page, a web development company needs to understand the target audience and then, accordingly design the right sections to communicate its value in a compellingway. Mostofthetime awebsitemissesoutofthekeysyearsthatcoststhema lotofpotentialcustomers. Thesekeyareasaredistributedalloverthelanding page,thesignupformthatthemarketingteam said they needed, customer testimonials and pricing sections including many more. For coming up with an engaging page, one needs to work of different aspects throughout the web page. So, web design company start with certain key points in mind for delivering a full functional landing page that attainresults. Define the goal: Before one can promote the brand or product to new visitors, it is required for themtodefinethebusinessgoals.Itcouldbeanythingfromgeneratingbrandawareness,boosting sales for enterprise customers, capture emails from new leads, or educate your audience in some way.Accordingly,acommonsetoflandingpagepatternsandbestpracticeshaveemergedoverthe yearsandthatjustmakesit easiertogetstartand modelthepageaspertheresponse. Using these bestpractices,onecan translatethegoals intoafamiliarlayoutandstructurethat’sbeenprovento get results time and timeagain. Identify the right audience: Even before creating the landing page, ecommerce website design company in delhi need to understand the target audience. As every audience comes with different characteristics and requires a different approach to increase conversion rate. So, the page needs high relevance to successfully position the page to a specific customer persona and speak in accordance to their concerns, needs, and viewpoints. Further, identifying the competitors in the marketthatarecurrentlyinfluencingthetargetaudienceisequallyimportant.Pages can accelerate theoptimizationeffortsbyjustbuildinguponwhatthedirectcompetitorsarealreadydoingontheir own landingpages. 3: Choose the right sections: An ecommerce website development company in Delhineeds to choose the right sections for the landing page and should consider where the page will be hosted on the site. Not all pages have thesame use case. Forinstance,whilebuildingacampaignlandingpage foranyuniqueURL,onlyfeatureelementsand calltoactionbuttonsthatrelatetothatuniquecampaign arerequired. However, if it is the home page, which is the central landing page on the website, elements based on your company value proposition or unique selling proposition arerequired. The“howitworks”section:AwebsitedesigningcompanyinDelhiisrequiredtobreakdownthe feature even further for visitors to perceive the real value of the product. They come with a very limitedunderstandingwhentheylandonthepageandneed toknowhowitactually works. Testimonials:Sharingtheuniquesituations,theproblembeingfacedandasolutiontoovercome that might strike the right chord. Testimonials are the right kind of social proof there is and a right way to tell the benefits of using the product. The goal is to inspire your visitors with stories of the past customers. These are real people, sharing real experiences and visitors might find themselves inasituationlikethatandwouldbe abletorelatemorewiththeproduct. There are several other sections on a page that attract visitors to convert and should be brought in use according to the products and services that are beingoffered. Source-http://www.123articleonline.com/articles/1073335/5-important-insights-for-designing-a-compelling- web-page