How Does Social Media Shopping Growth Benefit the Global Brands

1. How Does Social Media Shopping Growth Benefit the Global Brands? Desertcart An International Shopping Store

2. Impact of Social Media on Online Shopping Since the fast growth of eCommerce in the last few years, the impact of social media on online shopping has been significant. Social media plays a crucial part in our everyday routine, whether it's for interacting with people or scrolling through the app for entertainment, people love spending time on social media apps like Instagram which gives a huge platform.

3. Impact of Social Media on Online Shopping Global brands and local brands to reach their existing and potential customers for interacting, learning their feedback, and improving their customer experience. With the addition of a shopping section in social media shopping apps, this interaction between brands and customers has become even more important.

4. Social Media Shopping - Meaning And Practices Impact of Social Media on Online Shopping Social media Shopping is a section of eCommerce selling in which brands directly sell products through social media platforms which allows them to interact with brands, allowing customers to browse products while being on social media rather than moving to the main website.  Social media platforms like Facebook, and Instagram have specific segments for shopping where brands can list products on their profile, and customers can directly purchase from there. Large global brands use Social media and shopping features to offer customers better features with practices like

5. Impact of Social Media on Online Shopping • Discounts, and promotions for users who share products on their feed.  • Offering a personalized buying option • Attracting more customers with graphics like videos and images • Engaging users and allowing them to make direct purchases.  • All in all, online shopping through Social media offers a mini-shopping experience to customers without the hassle of switching to a website. But why do global brands use social shopping, and how is it helpful?

6. Reasons that Make Social Media Shopping Important for Brands Audience Growth The main aim or benefit of shopping through social media for global brands is to capture the potential customers, and audience growth, and to build a consistent audience for their brand. Every day many new people join social media, there are already billions of people existing on social media apps which give access to unlimited potential customers to brands without any boundaries.  According to a Survey by Kiepo's, South Asia has a 16.98% new user generation rate which clearly states the importance of social media apps among generation Z. This constant increase in numbers, gives a huge advantage to global brands to capture new audiences. Impact of Social Media on Online Shopping

7. However, that's not all, global brands work consistently to engage with all these new and existing users through social media channels and maintain a consistent level of connection with the customers for a long-term relationship. The more brands connect with customers, the more they will share products on their feed and high chances of purchasing and a definitive way of brand awareness. Impact of Social Media on Online Shopping

8. Impact of Social Media on Online Shopping Authentic Engagement Social media apps are a great source of engagement for global brands, they can connect with audiences irrespective of boundaries and cater to larger audiences in a unified manner. When a brand shares content with its followers, it's a great way of branding opportunities for brands. The more global brands engage with customers, the more they can enhance their customer base and attract new customers. Both selling and engaging customers can be streamlined with social media shopping.

9. Impact of Social Media on Online Shopping Desertcart Online shopping Store

10. Users engaging with your brand regularly are most likely to recommend your products and brand to their loved ones. Being a global brand, you might understand how recommendations are more effective than marketing. Social media shopping helps customers and brands to interact in a two-way communication which helps both customers and brands by allowing them to resolve problems and improve business. Impact of Social Media on Online Shopping

11. Impact of Social Media on Online Shopping Improved Customer Loyalty And Retention With social media online shopping, global brands are not only looking to sell products but to build a long-term relationship with customers. Using these shopping segments, brands have the opportunity to engage with possible prospects, establish a long-term relationship by offering discounts, and deal with customers by sharing products on their feed that deepen their loyalty and trust.  The customers will not only become loyal to your brands but also become loyal advocates of the brand. The happy customers will repurchase products from your brands, for global brands repeat purchases are important.

12. Impact of Social Media on Online Shopping Convenient Buying Another most important reason that makes social media and online shopping a great branding and sales opportunity for global brands is the convenience of buying. Convenient buying is a huge reason for the growth in social commerce. People are going to spend time on social media platforms, whether they are looking for products or not.  Luring them with marking and directing them to the brand website is difficult, but with social media, brands can directly connect with customers as well as help them make purchases via Social media shopping which is more convenient for users and easy for brands to attract customers.

13. Enhanced Sales Statistics The rise in social media shopping has increased the average order value and sales. According to several surveys, social media shopping helps global brands make more money because of convenience and the ability to connect with customers. As per social media shopping statistics, 81% of Instagram users search for products and services on Instagram before moving to websites. 89% of Pinterest users switch to brand websites for purchasing products which indicate how important social media can be for branding and commerce. The increase in social media shopping has increased brand sales as customers find it more convenient to shop on social media with brands. Impact of Social Media on Online Shopping

14. Cross Border Online Shopping Store

15. Impact of Social Media on Online Shopping Conclusion These are some of the major reasons that the rise in the social media commerce and social media influence on online shopping has benefited global brands in terms of branding and sales. Global brands are now able to connect with customers and simultaneously encoe instant purchases.  Urge them to makMoreover, by providing deals and discounts, customer loyalty rises which gives global brands a way to enhance their overall brand image. However, not only global brands, large organizations, and small organizations can also work with social media brands and try to take advantage of the shopping segment provided by social media platforms. 

16. THANKS Do you have any questions? Follow the project updates support@desertcart.com +971 4 5616852https://www.desertcart.ae/