Eacd portugal regional debate april 2013

1. Eacd portugal regional debate april 2013 THE EACD REGIONAL DEBATES 2013AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM LISBON/PORTUGALBalancing Shareholders and Stakeholders Interests: Enhancing trustworthy sterling reputations 16 APRIL 2013 • 16.30 • E XPERIMENTADE SIGN LISBON Luís Garcez SCHEDULE Sérgio Silvestre Marketing and Communica- Vice-President New tions General Director Markets, Marketing & Somague Alliances, WeDo Tech- nologiesGraduated in Social Communications (ISC-SP – Universidade Técnica de Lisboa). Since 16.30– 16.50 Welcome reception2000 is Marketing and Communications Active “evangelist” of the Business Assur-General Director at Somague (Sacyr Group). ance concept in Telecoms, LargePreviously worked in advertising as Partner 16.50–17.00 Presentation of the European Asso- Retailers, Energy Retailers and Banking/In- surance companies, Sérgio also has veryand Client Service Director at Euro RSCG(Havas). Also worked at JWT and Lintas and ciation of Communication Directors active roles in WeDo Technologies’ Strate-was Visiting Associate Professor at Nova (EACD) gy and Innovation Management processes. He re-joined WeDo Technologies in 2009School of Business and Economics in Lis-bon, Portugal. Rui Martins after being part of the founding team in 2001 and 2002. He was previously the Mar- keting Deputy Director for Corporate Bank- “Building relationships” With more than 60 years Somague is a 17.00–17.20 “Meeting expectations of stakeholders ing at Banco BPI. With more than 16 years’ experience, his competence areas are Stra- construction company in economic turbulent times” tegic Planning, Business-to-Business Mar- present in several countries, from Spain to Angola, from Togo to Brazil Sónia Baldeira, Martifer SGPS keting, Change Management and Starting/ Restarting a business or department. Sér- or from Panamá to Cape Verde. Differ- gio Silvestre has a degree in Management ent stakeholders, different realities but always the same goal: to 17.20–17.40 “WeDo Technologies internationalisati- from Catholic University of Portugal. build sustainable relationships. on process” Sérgio Silvestre, WeDo Technologies Nadim Habib CEO Executive Education at NOVA 17.40–17.50 Coffee Break School of Business & Economics Sónia Baldeira Head of Investor Relations and 17.50–18.20 “Building relationships” Nadim Habib is currently CEO of Executive Education at NOVA School of Business & Corporate Communication Martifer SGPS Luis Garcez, Somague Economics, coordinator of its activities in Angola, Mozambique and BrazilSónia Baldeira is Head of Investor Relations and a member of the Executive Committeeand Corporate Communication at 18.20–19.00 “NOVA SBE - Building Reputation as a of the school. He is also a memberMartifer SGPS (MAR PL), since 2009. She of the Executive Education Board at the Eu-has 10 years of experience in Investment leading Business School” ropean Foundation for ManagementBanking, i.e., in equity research and capital Nadim Habib, NOVA School of Business & Development. He teaches in the area ofmarkets, at two leading Banks: Caixa BI Stakeholder Relations/ Management,and Espírito Santo Investment. Started her Economics Business Strategy and Entrepreneurship,career back in 1999, when was economic and has significant experience inand financial reporter at Reuters. Sónia has Business Communications and Stakeholdera Graduation in Economics from University 19.00 - 19.20 Q&A Session / Discussion Management.of Évora, her hometown, and anMSc – Fi-nance from Católica University in Lisbon. Moderated by Rui Martins “Building relationships” “Meeting expectations of Stakeholders in economic turbulent times” 19.20–20.00 Get-Together The Bologna Agreement in Europe meant a revolution in the higher education sector, Sónia will give her point of view on as it in effect created a pan Eur pean mar- how is dealing with stakeholders’ ket for higher education, with institutions expectations in crisis times, currently across Europe competing to attract the with a different most talented, and very mobile students. perception of risks, higher levels of vol- IN PARTNERSHIP WITH/VENUE NOVA School of Business & Economics atility in the markets and huge changes understood that the Bologna Agreement in the basics and assumptions of busi- could be an opportunity. By making clear ness. How is the current convergence strategic choices, and aligning stakehold- of interests between the shareholders ers and communications with the strategy, and stakeholders. The challenges of NOVA has become the leading business being a Portuguese based company school in Portugal, and one of the Top working globally. And the schools in Europe. In the presentation, new complexities in communication practices -Restoring confidence in the Rua Nova da Trindade, 20 - 1st Floor Nadim Habib will provide an overview of the choices made, the challenges faced Portugal and in the Portuguese Compa- (next to Cervejaria da Trindade) and the communications and stakeholder nies. Martifer’s case and practices. 1200 - 303 Lisbon activities that enabled the school to be- come a European player. ABOUT THE REGIONAL DEBATES EACD Regional Debates bring together public relations and communications professionals from different European regions for informative discussions and great networking opportuni- ties. By organising debates and presentations on contemporary communications issues to members across Europe, the EACD shares the accumulated knowledge of its members across the continent, strengthening its network in the process. Hosted by EACD members, these events take a variety of forms and normally feature best case presentations, work- shops, panel and round table discussions. At the end of each event there is always time set aside for attendees to relax wih refreshments and network with peers. www.eacd-online.eu

2. THE EACD REGIONAL DEBATES 2012AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM LISBON/PORTUGAL Balancing Shareholders and Stakeholders Interest: Enhancing trustworthy sterling reputations 16 APRIL 2013 • 16.30 • E XPERIMENTADE SIGN LISBON REGIS TRAT ION OR Fa x +32 ( 0 )2 219 22 92 REGISTER OLINE HERE Yes, I would like to confirm my attendance No, unfortunately I will not be able to attend the event Please send me further information on the European Association of Communication Directors (EACD) Please fill in: Surname First Name Company/Organisation I will be accompanied by Email Please register by 12th October 2012 by fax or by email to portugal@eacd-online.eu. European Association of Communication Directors (EACD) 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@eacd-online.eu www.eacd-online.eu THE EACD REGIONAL DEBATES 2012AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM LISBON/PORTUGAL Balancing Shareholders and Stakeholders Interest: Enhancing trustworthy sterling reputations 16 APRIL 2013 • 16.30 • E XPERIMENTADE SIGN LISBON REGIS TRAT ION OR Fa x +32 ( 0 )2 219 22 92 REGISTER OLINE HERE Yes, I would like to confirm my attendance No, unfortunately I will not be able to attend the event Please send me further information on the European Association of Communication Directors (EACD) Please fill in: Surname First Name Company/Organisation I will be accompanied by Email Please register by 12th October 2012 by fax or by email to portugal@eacd-online.eu. European Association of Communication Directors (EACD) 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@eacd-online.eu www.eacd-online.eu