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MyGalp Internal Communication_EACD_Rita Macedo

VI Regional EACD Lisbon Debate held 16th november 2010 over the theme "Reputation Management: from Internal Communication to Change Management", sponsored by Galp Energia. Attended by 47 top communication professionals. Presentation by Rita Macedo, Internal Communications at Galp Energia.

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MyGalp Internal Communication_EACD_Rita Macedo

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  1. MyGalp Internal Communication_EACD_Rita Macedo MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEMCOMMUNICATION SYSTEM

  2. 1. INTERNAL COMMUNICATION 2. GALP ENERGIA UNIVERSE 3. PROJECT MYGALP3. PROJECT MYGALP 4. INTERNAL COMMUNICATION MEDIA 5. NEXT STEPS 1. INTERNAL COMMUNICATION 2. GALP ENERGIA UNIVERSE 3. PROJECT MYGALP3. PROJECT MYGALP 4. INTERNAL COMMUNICATION MEDIA 5. NEXT STEPS

  3. INTERNAL COMMUNICATION 3 INTERNAL COMMUNICATION

  4. Vision To be the reference group in the energy sector in markets where it operates Mission Create value for clients, employees and shareholders, performing in the energy markets with ambition, innovation and competitiveness, promoting the respect for the principles of ethics and sustainability GALP ENERGIA 4 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Values • Client-focused • Teamwork • Entrepreneurship and result orientated • Individual Development • Innovation and continuous improvement • Safety and environment • Integrity and transparency Vision To be the reference group in the energy sector in markets where it operates Mission Create value for clients, employees and shareholders, performing in the energy markets with ambition, innovation and competitiveness, promoting the respect for the principles of ethics and sustainability GALP ENERGIA 4 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Values • Client-focused • Teamwork • Entrepreneurship and result orientated • Individual Development • Innovation and continuous improvement • Safety and environment • Integrity and transparency

  5. Establish an organizational culture to create a belonging feeling towards the group GOALS TO ACHIEVE 5 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM To increase “positive energies” (motivation and satisfaction) Increasing Productivity Establish an organizational culture to create a belonging feeling towards the group GOALS TO ACHIEVE 5 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM To increase “positive energies” (motivation and satisfaction) Increasing Productivity

  6. That´s the slogan that summarizes our philosophy. When we speak in positive energy the association with Galp Energia is immediate. This is the slogan that from an external perspective “is perceived” as the organizational culture of the company. ORGANIZATIONAL CULTURE POSITIVE ENERGY 6 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Our aim is to create an organizational culture based in the concept of positive energy. All actions that we develop reinforce the existing culture! That´s the slogan that summarizes our philosophy. When we speak in positive energy the association with Galp Energia is immediate. This is the slogan that from an external perspective “is perceived” as the organizational culture of the company. ORGANIZATIONAL CULTURE POSITIVE ENERGY 6 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Our aim is to create an organizational culture based in the concept of positive energy. All actions that we develop reinforce the existing culture!

  7. The Galp Energia Universe vs Project mygalp 7 The Galp Energia Universe vs Project mygalp The Galp Energia Universe vs Project mygalp 7 The Galp Energia Universe vs Project mygalp

  8. The Galp Energia Universe • Today we are Portugal’s leading integrated oil and gas group, with a growing presence in Spain and in many countries of Africa, South America and Asia; • This context demands a coordinated and multicultural internal communication strategy 8 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM multicultural internal communication strategy that can engage employees throughout the world; • In order to respond to different cultures and think globally, we created an Internal Brand – mygalp – that aggregates all employees around the globe and approaches them to the Galp Energia universe. The Galp Energia Universe • Today we are Portugal’s leading integrated oil and gas group, with a growing presence in Spain and in many countries of Africa, South America and Asia; • This context demands a coordinated and multicultural internal communication strategy 8 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM multicultural internal communication strategy that can engage employees throughout the world; • In order to respond to different cultures and think globally, we created an Internal Brand – mygalp – that aggregates all employees around the globe and approaches them to the Galp Energia universe.

  9. • To conciliate the internal competitiveness with the group unity; • To reinforce the cohesion between employees, companies and business in a scenario with some difficulties and geographical dispersion. Our Challenge 9 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • To conciliate the internal competitiveness with the group unity; • To reinforce the cohesion between employees, companies and business in a scenario with some difficulties and geographical dispersion. Our Challenge 9 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

  10. . Construction of a strong new internal culture, aggregating and motivating; Creation of a new communication internal brand, using the normal procedures in marketing and branding; Our answer 10 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM An innovating concept. An Internal Communication Brand

  11. . • 8.000 employees • Effective presence in more than fifteen countries • Presence in four continents • How to create a common identity at Galp Our reality 11 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • Several lines of business • Strong and winning cultures in business identity at Galp Energia ?

  12. . Assume the internal communication as a management tool in order to create value Communication Engagement – “one voice” To develop the teamwork concept The communication objectives were redefined 12 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM To develop internal communication tools that “ cross over the group” To build an internal communication team

  13. . • How to find a common denominator in the group? • What links an employee of Galp Energia that can be in Madrid, Luanda, Recife or Lisbon? • How to transform the eight thousand employees in positive agents The common denominator 13 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • How to transform the eight thousand employees in positive agents engaged in their group activity? The objectives were defined, we needed a strategy

  14. . A new internal brand was born - mygalp A true internal communication •Positive •Affirmative •Direct • 14 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • It has internal notoriety • Easily recognizable • We can easily memorize it communication brand •Usefull •Simple •Informed •Participated

  15. . Magazine: “mygalp magazine” Intranet: “mygalp” Weekly newsletter: “mygalp energia da semana” A brand that aggregates the new tools of the Group´s Internal Communication 15 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM More than a brand, an instrument of change!

  16. . INTERNAL COMMUNICATION MEDIA 16 INTERNAL COMMUNICATION MEDIA

  17. . INTERNAL COMMUNICATION MEDIA • Common initial page to all employees • Ensures access to news about intranet ‘mygalp’ employee intranet 17 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • Ensures access to news about the Group's activity and online collaboration capabilities • Provides information efficiently • new highlights every 3 days

  18. . Two years 10 editions Quarterly 9000 copies 2 supplements INTERNAL COMMUNICATION MEDIA 18 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM 2 supplements 5 booklets

  19. . Simple page

  20. . Double page

  21. . Interviews

  22. . Companies

  23. . Leisure Zone

  24. . INTERNAL COMMUNICATION MEDIA 33 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Magazine: “mygalp magazine” Newsletter: “mygalp energia da semana” and “mygalp energia extra”

  25. . INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT The retail business area publication was redesigned 34 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

  26. . Other internal publications INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT 35 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

  27. . NEXT STEPS 36 NEXT STEPS

  28. . NEXT STEPS Two years next December Listen to our internal customer 37 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM Integrate, align and unite employees from all over the world

  29. . NEXT STEPS DIAGNOSIS • Reviewing mygalp concept and launching a new contest (with special focus on mygalp Magazine); • Listening to our client - focus groups, inquiries, workshops • New network of information providers 38 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM • New network of information providers • Better communication with simpler contents, ensuring an active liaison with all geographies • New internal communication media (SMS, internal social networks,…) • Stronger Intranet promotion, as a fundamental tool for internal communication (Academy, profiles, Trainees,…) • Monitor and validate all internal newsletters and in different areas/group companies

  30. . Thank You

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