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Presentation EACD Rui Martins CR Portugal 2014

Presentation held at the conference "De Portugal para o Mundo: Caso de Excelência em Comunicação Institucional", 6th June 2014, ESCS - Escola Superior de Comunicação Social, on behalf of EACD - European Association of Communication Directors, during which have presented the portuguese distinguished awards at the European Excellent Awards promoted by EACD.

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Presentation EACD Rui Martins CR Portugal 2014

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  1. The leading network for in-house The leading network for in-house communication professionals from all communication professionals from all fields across Europe (EACD) fields across Europe (EACD) Rui Martins | Portugal Regional Coordinator rui.martins@dianova.pt

  2. WHO WE ARE WHO WE ARE Networking Networking International Events International Events Information Sharing Information Sharing Professional Skills Professional Skills

  3. EACD BOARD EACD BOARD 16 top European communicators are elected every two years to make up the EACD board and guide the association

  4. EACD Members EACD Members The association was founded in 2006 in Brussels by 80 in- house Communication Directors  2017 Members and growing  39 Regional Groups  Broad range of represented topics/industries

  5. MEMBERSHIP MEMBERSHIP DEVELOPMENT DEVELOPMENT

  6. REGIONAL GROUPS REGIONAL GROUPS The EACD operates through a network of Regional Coordinators who act as local ambassadors for the association and organise events on a local level.  Regional Debates  12 Lisbon Debates 2008-2013  Seminars  Coaching Days  1st Lisbon CD July 2013  Networking

  7. REGIONAL NETWORK REGIONAL NETWORK

  8. Working Groups Working Groups 13 industry or topic focused Working Groups each with a coordinator.  Make International Industry Links  Develop your Profession  Gain European Insight  Join multiple Groups  Workshops

  9.  Corporate Social Responsibility  Internal Communications  Energy  Professional Services  Risk and Crisis Communications  European Institutions  Social Media  Evaluation  Transport  Finance and Insurance  The Future of Media  Health  Brand Management

  10. Webinars Webinars The EACD hosts webinars on a regular basis to alleviate travel restrictions, time constraints and to broaden participation.

  11. Events and Networking Events and Networking European Communication Summit European Communication Summit European Communication Award European Communication Award EACD Forum EACD Forum Networking Events Networking Events

  12. European Communication Summit European Communication Summit  The highlight of EACD calendar (10-11 July 2014)  2 Days of intensive communications discussion in Brussels  over 600 communication professionals from all across Europe  over 60 notable speakers on keynotes, best cases and panels  http://www.communication-summit.eu/

  13. European Communication Award European Communication Award  Held annually during the Summit  Awarded for outstanding European communications  Representatives from communications, the media and politics  WINNER 2013: Stephen Elops, CEO of Nokia

  14. EACD Forum EACD Forum (26 (26th November 2013, Zurich) th November 2013, Zurich)  2013 topic “Chief Communication Officer C- Suite”  Held annually in a different European city  Panel Discussion on a contemporary issue  Working Group meetings  Networking reception

  15. Publications and Surveys Publications and Surveys European Communication Monitor European Communication Monitor Communication Director Magazine Communication Director Magazine Service Brochures Service Brochures Newsletter Newsletter

  16. EACDnet EACDnet  Communications & Event Information  Members´ Networking Platform  Regional & Working Group Threads  Discussion Forum

  17. Why did you join EACD? Why did you join EACD? Thank you for your attention. Thank you for your attention. For further information, please visit: For further information, please visit: www.eacd-online.eu www.eacd-online.eu

  18. European Communication Monitor European Communication Monitor http://www.youtube.com/watch?v=siIA2mP8BZI http://www.zerfass.de/ecm/ECM2013-Results-ChartVersion.pdf

  19. The Growth of Social Media as The Growth of Social Media as Comm Channels Comm Channels

  20. CORPORATE REPUTATION | A Brand is perceived by its Leadership + Performance + Citizenship + Governance + Social CORPORATE REPUTATION | A Brand is perceived by its Leadership + Performance + Citizenship + Governance + Social Responsibility+ Innovation + Work Place, Products and Services Responsibility+ Innovation + Work Place, Products and Services New PR Collaborative Approach + Integrated Communication + Social Media Marketing to enhance: ENGAGEMENT, RELATIONSHIPS & New PR Collaborative Approach + Integrated Communication + Social Media Marketing to enhance: ENGAGEMENT, RELATIONSHIPS & INFLUENCE INFLUENCE

  21. Thank You Thank You Rui Martins Corporate Communication and Public Affairs Director at Dianova Regional Coordinator for Portugal at EACD rui.martins@dianova.pt

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