Purple Modern Minimalist Business Development Presentation (1)

## *What is Digital Marketing?*<br><br>Digital marketing refers to the use of digital technologies, platforms, and strategies to promote products or services to a targeted audience. It leverages the internet and other forms of digital communication, such as search engines, social media, websites, emails, and mobile apps, to reach potential customers. Unlike traditional marketing, which often involves print media, radio, or television, digital marketing is dynamic, data-driven, and interactive. It allows businesses to engage directly with their audience in real-time, offering a more personalized and

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