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Performance Metrics Presentation in White Maroon Mustard Geometric Editorial Style

Digital marketing metrics are measurable indicators that help businesses evaluate the performance of their online marketing efforts. These metrics provide clear insights into how audiences interact with digital content, advertisements, websites, and campaigns. By tracking metrics such as impressions, reach, engagement rate, conversion rate, cost per click (CPC), and return on investment (ROI), marketers can understand what strategies are effective and which need improvement. Digital marketing metrics play a crucial role in data-driven decision-making, budget optimization, and achieving busines

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Performance Metrics Presentation in White Maroon Mustard Geometric Editorial Style

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Presentation Transcript

  1. Digital Marketing Metrics Explained • Understanding Performance, Growth & ROI

  2. Agenda • Topics covered • What Are Digital Marketing Metrics? • Why Digital Marketing Metrics Matter • Awareness Metrics • Engagement Metrics • Traffic Metrics • Conversion Metrics

  3. What Are Digital Marketing Metrics? • Measurable values used to track marketing performance • Help analyze user behavior and campaign success • Used across websites, social media, ads, and email marketing

  4. WhyDigitalMarketing Metrics Matter • Measure campaign effectiveness • Improve decision-making using data • Optimize marketing budget • Track business growth and ROI

  5. Impressions: Number of times content is shown • Reach: Number of unique users who see content • Brand Awareness: Visibility and recall of brand • . • Awareness Metrics

  6. Engagement Metrics • Likes, Comments, Shares • Engagement Rate: Level of audience interaction • Time on Page: Time spent on website content

  7. Conversion Metrics • Conversion Rate: Visitors completing desired action • Leads Generated: Signups or inquiries • Sales/Downloads: Final user actions

  8. Thank you

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