Introduction to Marketing I N D E X Digital Marketing SEO SMM SEM Google AdWords Webmaster Affiliate Marketing Email Marketing
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. SEO techniques are classified into two broad categories: • White Hat • Black Hat SEO
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Basic parameter 1. CPC- Cost Per Click 2. CPM-Cost Per Thousand Impression 3. CPA-Cost Per Acquisition 4. CTR-Click Through Rate 5. CR-Conversion Rate 6. ROI-Return On Investment 7. QS-Quality Score
• Litmus. • Mail Chimp. • Reach Mail. • Target Hero. • Mad Mimi • Cake Mail • Mailjet. • Flash issue • Many more….
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