Top Influencer Marketing Strategies that will work

1. Top Influencer Marketing Strategies that will work DIGITAL TRAINEE

2. Influencer Marketing Influencer Marketing involves making use of the reach of a current influencer who has developed a large following along with a strong brand reputation in a specific niche for supporting your brand, content co-creation, product endorsement, etc. with the objective to bring about a rise in brand awareness and eventually sales. As the name suggests, Influencer Marketing is basically marketing carried out to influence. 

3. Influencer Marketing Strategies Top Influencer Marketing strategies, especially for 2021- • Identify the influencers in your niche • Associate with those influencers that like your brand • Competitions combined with giveaways • Go ahead with what works best for you, not your peers • Campaign monitoring

4. Identify the influencers in your niche • Social media is the obvious way for finding influencers. • Start by following the influential individuals, and keep an eye on whom they follow. • Carry out a topic-specific search to discover conversations and get to know whose voice is being heard. •  Be a part of industry-relevant conversations. • Apart from these, one can even go for the free online tools for checking out who all are sharing content and their influential level. • Put in a little research and one would get the list of influencers who are required to be followed and listened out to.

5. Associate with those influencers that like your brand • Influencers speaking about you sans any sponsorship implies they have a liking for your brand.  • This means they have got an interested audience who would also get your message. • Nothing better than partnering with such influencers.  • They are promoting your brand upon request means a higher chance of getting maximum ROI from your campaigns.  • Airbnb is one real-time brand that has made successful use of Influencer Marketing. 

6. Competitions combined with giveaways • Giveaways serve to be ideal avenues for obtaining maximum brand exposure, creating buzz, and driving engagement.  • Based on the price point of your product, one can offer products every month to the winners of the competition, or straightaway to the influencers. • Getting videos unboxed from influencers is yet another effective technique requiring a minimal cost.  • Remember, the offered gifts and prizes got to be attractive enough to excite individuals or offer early access to products prior to their wide release. • An effective way to bring in more engagement is through the inclusion of engagement instructions in the form of a requirement to enter the contest. 

7. Go ahead with what works best for you, not your peers • While earning a name for yourself, the tendency is to copy and deploy the strategies and techniques of your peers. • This could work at times, however, blindly copying the other person’s approach for Influencer Marketing won’t bring the expected results every time.  • It could result in harming your personal brand or even hamper your credibility. • Focus should be on creating quality, engaging, and original content that catches the eye of the influencers from your industry.  • Citations from reputed influencers are only feasible if one comes up with content that is worth citing.

8. Campaign monitoring • The use of the right kind of tools is a must if one is looking to achieve business growth using influencer marketing. • One of the reasons being 78% of the marketer’s experience difficulty in finding out the ROI of their Influencer Marketing campaigns. • Tools such as Influence provide an overview of your campaign ROI. • Tools ease-out tasks like finding the correct influencers in lesser time, etc. 

9. Conclusion It's important that you keep an eye on your campaign. Influence is a fickle thing. Working with an influencer who has lost his or her respect will taint your brand. Brands must have faith in influencers to properly portray them in order for influencer marketing to succeed. The key is to choose the right influencers. You've increased the chances of a successful campaign by choosing influencers with followers who are a good fit for your target market.

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