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WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is to have a mobile internet in our device to get or send call and messages. If you are planning to launch a new product or you want to inform your customers about your new service, WhatsApp marketing is an easy way to make it possible.<br><br>WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. Businesses can utilize bulk WhatsApp marketing, like any other marketing approach, as a benefit
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What is WhatsApp Marketing? • WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is to have a mobile internet in our device to get or send call and messages. If you are planning to launch a new product or you want to inform your customers about your new service, WhatsApp marketing is an easy way to make it possible.
Benefits of WhatsApp Marketing • SMBs in India and Marketing: 80% of small and medium businesses in India view WhatsApp as a crucial channel for scaling their business. • Global Reach: WhatsApp is accessible in 180 countries, offering the potential to reach approximately 2.7 billion users. India and Brazil are notable for having the highest number of monthly active users. • Customer Service Preference: A significant 39% of users express a preference for using WhatsApp as a customer service channel.
Benefits of WhatsApp Marketing • Consumer Engagement: A substantial 72% of consumers are more likely to engage with marketing messages on WhatsApp that are personalized. • Proactive Communications: A notable 85% of consumers express interest in receiving timely and proactive communications from brands via WhatsApp. Source: Statista
For businesses, WhatsApp messages have a base open rate of 58%, significantly higher than traditional channels. After optimizing messages with personalization and timely delivery, the open rate for WhatsApp messages from companies can reach 70%. This efficiency makes WhatsApp an increasingly attractive option for marketing communications. • While emails and SMS typically see conversion rates between 2-5%, WhatsApp stands out with a more robust conversion rate of 45-60%. This means that for every 100 users receiving a message on WhatsApp, 45 to 60 of them engage and convert into customers. Source: Pinnacle Source: Pinnacle
Customers Prefer to Contact Businesses on WhatsApp • The reasons customers choose to interact with businesses on WhatsApp are varied and specific. Insights from a recent study shed light on these motivations: • Tracking Orders: 54% of users prefer WhatsApp for updates on orders and deliveries. • Event Notifications: 50% use it for reminders about appointments, webinars, and events.
Customers Prefer to Contact Businesses on WhatsApp Customer Service: WhatsApp is the chosen customer service channel for 39% of users. Promotional Offers: 23% engage with businesses on WhatsApp to get promotional deals. Source: Web Engage
WhatsAPP Engagement Power Source : WhatsAPP Business
Growth metrics of WhatsApp Business Source: Statista, Data Reportal, Tech Crunch, Facebook, Cathcart, Sensor Tower, Telemedia
Customer love WhatsApp for business communications Source: Web Engage
WhatsApp marketing is a golden opportunity to reinforce your brand and build deep, long-lasting relationships with customers. Businesses can utilize bulk WhatsApp marketing, like any other marketing approach, as a benefit to boost sales by creating potential leads for the company, and that too at minimal cost and higher response rates than any other medium.
