Two Ways a Digital Marketing Company Can Help Boost Your Website's Visibility on Google

1. September 14, 2017 Two Ways a Digital Marketing Company Can Help Boost Your Website's Visibility on Google In a highly competitive market, there are countless companies all vying for the attention of their target markets. In order to succeed in that endeavor, however, they need to ensure that their website maintains high visibility with search engines. If you want your business to stand out from the rest, you are definitely going to want to use the most effective digital marketing techniques. Page | 1

2. Here are two ways that digital marketing can help boost your website’s visibility in today’s competitive environment. Your Website Needs Backlinks Backlinks are still among the top Google ranking factors, and if you aren’t building them, and more importantly, building them right, your website isn’t going to be found by anyone. First off, you don’t want to pay directly for backlinks, because if Google’s algorithm catches wind that you did, your website can be penalized. On the other hand, you can pay a professional SEO company to build backlinks for your website, because they know how to set up natural links of which Google will approve. Social Media Is a Must As time goes on, it is becoming more apparent that social media is only going to play an ever- increasing role in online marketing. While you don’t need to be on every single social media channel available, you will want to be on at least one or two of them. Facebook is the most used of them all, and most businesses choose to at least have a presence there, but there is also Twitter, Instagram, Pinterest, Google+, and many others to choose from. You might wonder which social media channels are for best your business. The answer is the social media channels that your target audience spends most of its time on, of course! If you are a small team, then it is generally recommended that you pick one network and become proficient at delivering what your audience needs and wants there. If you have a large team, you expand to more networks. A pro digital marketer can take a deeper look at your target audience and help discover the best social media channels for you to spend your time on, and they can also help get you set up on them as well as post quality content to your network or networks of choice. Page | 2

3. Once you have begun to shake up the social media world with excellent content and quality posts, you should notice increased traffic from your efforts. If you consistently post this kind of content, your brand’s image can improve and, along with direct traffic, the mentions of your brand by followers can have a positive effect on SEO. This is because Google views brand mentions as social proof and an indication of a website’s popularity and quality. If you are stumped or your company is short-staffed, you may want to find a digital marketing company that can help you. They can take care of increasing your website’s visibility in Google. About Direct Traffic Media: Our professional digital marketers here at Drive Traffic Media have the experience and knowledge to help boost the visibility of your company’s website in the greater Los Angeles area. With some of the best customer service around and a track record to prove it, we’re ready to help you too. Sources: How Media Monitoring of Brand Mentions can Energize Your SEO, Glean.info 4 Most Important Ranking Factors, According to SEO Industry Studies, Searchenginejournal.com Page | 3