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Digital marketing training institute – ESearch Advisors

ESearch Advisors is a Digital Marketing Institute in Chennai to train and bring out Digital Marketers since 2 years. We have trained over 200 trainees on several Digital Marketing Courses. This brochure gives a detailed understanding about the ‘Diploma in Digital Marketing’ Course like what you will be learning in the 14 modules, who can attend the training, course and other benefits of learning at ESearch Advisors, etc. You can refer the complete syllabus here in this brochure. Contact details: https://www.esearchadvisors.com/digital-marketing-course-chennai/

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Digital marketing training institute – ESearch Advisors

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  1. DiplomainDigitalMarketing CourseSyllabus • Unit-IDigitalMarketingOverview • Define Marketing (Traditional) • Types of Marketing • Evolution of Marketing • Aim of Digital Marketing Strategy • Traditional Vs. Digital Marketing • Digital Marketing for Employment • Digital Marketing for Business • Purpose of Digital Marketing • y TCEO Strategy • Digital Marketing Strategy • y Inbound Marketing Process • y Marketing Funnel Process • Features of Digital Marketing Strategy • How to Identify your Target Audience? • How to do Competitor Analysis for your Business? • Unit-IIWebsite • What is Internet? • How Website Works? • Explanation of a Website and its Components? • Significance & Benefits of having a Website • Elucidate the Types of Website. • Interpret & Introduction to Front-End of a Website • Interpret & Introduction to Back-End of a Website • How to Plan for a Website? • y Information Gathering • y UI & UX • y Pre & Post Launch Activities • Explain the Difference between Domain & Hosting? • List the Types of Website Creation in Different Platforms? • y Introduction & How to Install, Edit and Complete a Website through Wordpress • y Introduction & How to Create, Edit and Complete a Blogging through Blogger • y List of steps to do in both Designing and Building of a Site. • y How to do Before and After Launching of the Website through Testing and Debugging • Introduction to basic HTML Structure and their use • Introduction to basic SEO Tags and their use

  2. Unit-IIISearchEngineOptimization(SEO):Google&Bing • Introduction to Search Engine & its types? • How Search Engine Works? • Introduction to SEO • Differentiate between Organic & Paid Search. • What is Search Engine Algorithm? • What are Keywords and its types? • How to find the Right Keywords for the Website? • How SEO is Planned Based on the Website Type? • y SEO for Static Website • y SEO for Dynamic Website • How SEO Benefits for Business? • Define and Explain Search Engine Ranking Factor • Define Search Engine Optimization Techniques • On Page Optimization • y Define & Explain On Page SEO • y List of Factors which Determine the On Page Optimization • y How to do a Keyword Research and Mapping for a Site • y How does Content Optimization Benefit On Page SEO. • * List the Process of On Page Optimization: • y Heading Tag Optimization • y Image Optimization • y Meta Tag Optimization • y SEO Friendly URL • y Custom 404 Page Optimization • y Canonicalization in SEO • y Robots.Txt Creation & Submission • y Dofollow and Nofollow Links • y Sitemap Creation & Submission • * Off Page Optimization • y Define & Explain Off Page Optimization • y How to Rank Keyword through Off Page Optimization • y How to Create Backlinks? • y How does a Link Building Technique Work? • y How does Dofollow and Nofollow Link Factor Work. • * Define & Explain the Process of Off Page Optimization • y Web Directory Submission • y Search Engine Submission • y Social Bookmarking Submission • y Forum Link Building • y Classifieds Ads Submission • y Business Directory Submission • y Blog Link Building • y Article Link Building • y Press Release Submission • y Guest Blogging Link Building • y Image Submission y Video Submission y Q/A Link Building • Elucidate the Importance of Competitor’s Growth Hacking. • List the types & Significance of Reporting for Off Page Submission • Introducing Google Tracking Tools

  3. yWhyDigitalAnalytics? • yWhat is Google Analytics? • yHow Google AnalyticsWork • yGoogle AnalyticsSetup • * The Google AnalyticsLayout • yNavigating Google Analytics • yUnderstandingOverviewReports • yUnderstanding Full Reports • yHowtoShareReportsBasedonAnalytics’Metrics. • * Google AnalyticsReports • yAudienceReports • yAcquisitionReports • yBehaviorReports • What is SearchConsole? • WhyuseSearchConsole? • yMonitoryourSite’sPerformancein Google SearchResults • yDiscoverHow Google Search Engine Measuresyour Site • Google TagManagerOverview • SetupandInstallation

  4. Unit–IV-SEM(PPC):Google&BingAds • IntroductiontoPay-Per-Click • HowPaidSearchDiffersfromOrganicSearch? • Google AdsVs.BingAds • Componentsof Google &BingAds: • yKeywordResearch • yAccountandBilling • yCampaign&itsFeatures • yAdGroups • yBudget&Bidding • yAdCopies • yAd Extensions • yLandingPages • * ImportantMetricsin Google Ads • yImpressions • yClicks • yCTR • yAvg.CPC • yCost • yAvg.Position • yQual. Score • yConversions • * ImportantMetricsinBingAds • yClicks • yImpressions • yCTR • ySpend • DefineA/BTesting • HowtoMonitoraCampaignsPerformance? • Key steps toManagetheCampaigns • yAdGroupsSplitting • yKeywords • yNegativeKeywords • yBudgetandBiddingAdjustments • yKeywords/Ads/LandingPageReviewing • MeasuringResults&Reports • Case Studies

  5. UnitV-SocialMediaOptimization(OrganicandPaidPromotion) • Facebook - Facts and History • Facebook Optimization • y Facebook Profile Setup and Post types • y Exploring Facebook Account Dashboard (Marketplace, Create a Frame Etc) • y Types of Facebook Pages • y Facebook Page Creation • y Page Setup - Profile Photo & Cover Photo y Types of Page Tabs & Custom Page Tabs y Post types • y Facebook Page Settings • y Publishing Tools • y Facebook Groups • y Facebook Group types • y Facebook Group Creation • * Organic: Facebook Marketing • y Facebook Algorithm and Strategies for Organic Post Reach • y Creating Facebook Marketing Plan • y Creating Facebook Sales Funnel for Lead Generation • y Types of Facebook Content • y Strategies to Gain more Page Likes and Engagement • y Strategies to Gain Traffic or Lead Generation in Facebook Groups • y Facebook Page Insights • y Facebook Page Analytic Report • * Paid: Facebook Marketing • y Why Facebook Ads or Paid Marketing • y Facebook Ad Campaigns • y Types of Facebook Ads y Facebook Power Editor y Facebook Pixel • y Target Audience • y Custom Audience • y Ad Budgeting and Billing • y Ad Analytics and Report • Twitter - Facts and History • Twitter Optimization • y Creating Twitter Account and Setting Profile • y Uploading DP and Cover Photo • y Twitter Account Settings • y How Twitter Hashtag Works • y History of Hashtag • y Hashtag Usage and Benefits • y Twitter Trending and its Working • y How Twitter Advanced Search Works? • y Types of Tweet • y How to Tweet Others • y Twitter List • y Types of List • y Creating Twitter List • y How to get Verified Account on Twitter • * Organic: Twitter Marketing

  6. y Creating Twitter Marketing Plan • y Hashtag Strategy • y Tweet Strategy (Getting Retweets and Favourites) • y How to Tweet and Promote a Product/Service • y Creating Moments and Promoting a Story • y Using Twitter Advance Search to Promote Product • y Using Twitter List for Marketing • y Growing followers for You/your Brand • y Using Twitter Live for Marketing (Using Periscope App) • y How to get your Hashtag Trending • y Analytics Reporting • * Paid: Twitter Marketing • y Twitter Ad Campaigns • y Promoting Tweet to get App Install • y Promoting Tweet to Gain more followers • y Promoting Tweet to get more Engagement • y Promoting Tweet to get more Video views • y Promoting Tweet to get more Conversions or Website Clicks • y Promoting Tweet to Reach more People • y Ad Analytics and Report • Instagram - Facts and History • Instagram Optimization • y Creating Instagram Account and Setting Profile y Uploading DP and Optimizing the Instagram Bio y Instagram Account Settings • y Introduction to Filters and Video types • y Introduction to Instagram Stories • y Instagram for Business • y Creating an Instagram Business Account • y Optimizing the Instagram Business Account • Organic: Instagram Marketing • y Creating a Instagram Marketing Plan • y Instagram Hashtag Strategy • y Instagram Posting Strategy • y Uploading Photos and Videos in Instagram for Promoting Brand • y Strategies to Gain more followers • y Creating and Utilizing Instagram Stories for Marketing • y Introduction to IGTV • Creating a Channel in IGTV • Uploading Videos in IGTV • Using Instagram Live for Marketing • Analytics Reporting • Paid: Instagram Marketing • y Instagram Ad Campaigns • y Promotion to get more Profile Visits • y Promotion to get more Website Clicks • y Promotion to get more Post Impressions • y Ad Analytics and Report • * LinkedIn Optimization • y Creating LinkedIn Account and Setting Profile • y Importance of Building your Network in LinkedIn • y Exploring Advanced Search Strategy • y Building your Network • y Networking Tips Form the Pros

  7. y Blogging in LinkedIn • y LinkedIn Posting Strategies • y LinkedIn Article Publishing • y Recruiting Talent and Job Search with LinkedIn • y Job Posting in LinkedIn • y Finding Candidates with Advanced Search Strategy • y Finding Jobs in LinkedIn • y LinkedIn Groups • y Types of Group • y Creating LinkedIn Group • y Creating LinkedIn Company Page • y Setting up the LinkedIn Company Page • * Organic: LinkedIn Marketing • y Creating a Content Marketing Plan for LinkedIn • y LinkedIn Hashtag Strategy and its Working • y LinkedIn Posting Strategy in Company Page • y Strategies to Gain more followers and Engagement • y Utilizing LinkedIn Groups to Generate more Leads • y Lead Generation using Direct Messaging • y Analytics Reporting • * Paid: LinkedIn Marketing • y LinkedIn Ad Campaigns • y Promoting Content to Reach more People and Spread Awareness • y Generating Conversions using Personalized Sponsored in Mail • y Driving New Customers to your Business with Sponsored Text Ads • y Ad Analytics and Report • Google Plus - Facts and History • Google Plus Optimization • y Creating G+ Brand Account and Setting Profile • y Uploading DP and Optimizing the G+ Bio • y How Google + Benefits SEO y G+ Post types and Strategies y Google Plus Communities • y Types of Google Plus Communities • y Creating Google Plus Community • * Organic: Google Plus Marketing • y Posting in Google Plus • y Targeting Communities to Generate Website Traffic • y Strategies to Gain followers and Engagement in Google Plus • YouTube Facts and History • YouTube Optimization • y Creating a YouTube Channel • y Uploading DP and Banner Image • y Types of YouTube Videos • y Uploading Videos on YouTube Channel • y Optimizing your Videos for SEO & Ranking • y Earning through YouTube Channel • * Paid: YouTube Marketing • y Why YouTube for Business and Branding • y Using YouTube Live for Marketing • y Types of Video Ad • y YouTube Advertising Campaign • y YouTube Ad Analytics and Reporting

  8. Snapchat – Facts and History • Snapchat Optimization • y Creating Snapchat Account and Setting Profile y Setting up Snapchat Account for your Business y Exploring Snapchat Account Settings • y Introduction to Bitmoji • y Creating Personal Customised Bitmoji • y Introduction to Snapcode • y Creating and Optimizing Snapcode • y Integrating Snapcode in Website and Social Media • y Introduction to Snapchat Filters and Lenses • y Introduction to Snapchat Stories • * Organic: Snapchat Marketing • y Creating Content Marketing Strategy for Snapchat • y Creating Custom Snapchat Filters • y Strategies to Build followers for your Business on Snapchat • y Creating and Utilizing Snapchat Stories for Marketing • y Analytics Reporting • * Paid: Snapchat Marketing • y Snapchat Advertising • y Setting up Ads Manager Account in Snapchat • y Snapchat Ads Key Facts and best Practice • * Types of Snapchat Ads • y Creating Ads to Drive Traffic to your Website • y Creating Ads to Grow Brand Awareness on Snapchat • y Creating Ads to Driven App Installs • y Creating Ads to Grow Video views on Snapchat • * Snapchat Ad Reporting and Analytics

  9. UnitVIMarketingTools • Marketing tool introduction • Working Methodology • Report Extraction • Analysis of Report • UnitVIIContentMarketing • Introduction & Scope of Content Marketing • Storytelling – an Introduction • y Art of Storytelling • How to Generate Content Ideas • Planning a Long-Term Content Strategy • Building a Content Creation Framework • Becoming an Effective Writer • Extending the Value of Content through Repurposing • How to Effectively Promote Content • Analyzing and Measuring your Content • Developing a Growth Marketing Mentality • Mini Project - Blog Post • Mini Project - Content Strategy Plan • UnitVIII-EmailMarketing • Introduction to Email? • Email Marketing Content Strategy • y Email Machine – the Strategy ( Leads , Type of Mails, Subjectline, ) • y Email Frequency • y Why People Don’t Buy • y The Fuel – Value • y Triggers in Email Using 4ps • What is Email Marketing? How does Email Marketing Work? • Why is It Important to use Email Marketing? • How Can You Effectively use Email Marketing? • How do I Setup Email Marketing? • Email Optimization and Testing • Measuring Success with Email Analytics • List of Email Marketing Software Available • Activity: Email Marketing Practical Assessment • UnitIX-MobileMarketing • What is Mobile Marketing and how does It Work • Why You Need Mobile Marketing • Types of Mobile Marketing Strategy • Create Mobile Buyer Persona • Set Goals and Establish KPIs • Know Google Ads – Mobile Marketing • Know best Mobile Marketing Practices • Have Mobile Friendly Website • The Right Mobile Marketing Tools your Business Needs • Monitor your Mobile Marketing Metrics

  10. UnitXOnlineReputationManagement • Introduction – Online Reputation Management (ORM) • Scope – Online Reputation Management • Tools to Listen Online for Brand Conversations • Analyzing and Measuring Emotion for a Brand • Dealing with Negative Conversations • Creating ORM Strategy • Activity – ORM Response • UnitXIOnlinePublicRelations • Introduction to Public Relation & Traditional PR? • What is Online Public Relations? • Introduction to Social Media in Public Relations • Social Media - Engagement and Relationship Management • Content Creation and Management • Research and Evaluation • Unit XII Affiliate Marketing • What is Affiliate Marketing? • Why Learn Affiliate Marketing? • Affiliate Marketing & its Benefits • Statistics & Facts of Affiliate Marketing • How to Become an Affiliate • Affiliate Marketing Compensation Models • y CPC, CPA, CPI and Other Metrics • y Getting Most Conversions • y Day to Day Work Scheduling y Managing Affiliate Accounts y Blogging • y Google Adsense Account Setup • y Placing Ads on Website • y Placing Ads on Blogs • y YouTube Video Monetization • y Allowing and Blocking Ads • y Performance Metrics • y AdSense Administration • Affiliate Marketing Strategies for Affiliates • Affiliate Networks • How does It Work – Amazon & Flipkart Demo • Outline the Top Affiliate Networks in National & International Arcade • Affiliate Marketing Tools to use • Success Story

  11. UnitXIII–LeadGeneration • What is a Lead? • Lead Generation – Process & Scope • Lead Qualifying Process • Mechanics of Lead Generation • Lead Generation Trends & Benchmarks • Tried-and-True Lead Generation Ideas • 4 L’s of a Lead Generation Strategy • UnitXIV–TrainingSupport/Guidancefor • Certifications • Registering Google Certification Program (Free) • Google Ads Certification • y Ads Fundamental • y Search Advertising y Display Advertising y Video Advertising • y Shopping Advertising • y Mobile Advertising • Google Analytics Certification • Hubspot Certifications • y Inbound Certification • y Content Marketing Certification • y Email Marketing Certification • * Sample Test Papers for Google Certification Examination

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