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Digital marketing training institute – ESearch Advisors PowerPoint Presentation
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Digital marketing training institute – ESearch Advisors

Digital marketing training institute – ESearch Advisors

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Digital marketing training institute – ESearch Advisors

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  1. DiplomainDigitalMarketing CourseSyllabus • Unit-IDigitalMarketingOverview • Define Marketing (Traditional) • Types of Marketing • Evolution of Marketing • Aim of Digital Marketing Strategy • Traditional Vs. Digital Marketing • Digital Marketing for Employment • Digital Marketing for Business • Purpose of Digital Marketing • y TCEO Strategy • Digital Marketing Strategy • y Inbound Marketing Process • y Marketing Funnel Process • Features of Digital Marketing Strategy • How to Identify your Target Audience? • How to do Competitor Analysis for your Business? • Unit-IIWebsite • What is Internet? • How Website Works? • Explanation of a Website and its Components? • Significance & Benefits of having a Website • Elucidate the Types of Website. • Interpret & Introduction to Front-End of a Website • Interpret & Introduction to Back-End of a Website • How to Plan for a Website? • y Information Gathering • y UI & UX • y Pre & Post Launch Activities • Explain the Difference between Domain & Hosting? • List the Types of Website Creation in Different Platforms? • y Introduction & How to Install, Edit and Complete a Website through Wordpress • y Introduction & How to Create, Edit and Complete a Blogging through Blogger • y List of steps to do in both Designing and Building of a Site. • y How to do Before and After Launching of the Website through Testing and Debugging • Introduction to basic HTML Structure and their use • Introduction to basic SEO Tags and their use

  2. Unit-IIISearchEngineOptimization(SEO):Google&Bing • Introduction to Search Engine & its types? • How Search Engine Works? • Introduction to SEO • Differentiate between Organic & Paid Search. • What is Search Engine Algorithm? • What are Keywords and its types? • How to find the Right Keywords for the Website? • How SEO is Planned Based on the Website Type? • y SEO for Static Website • y SEO for Dynamic Website • How SEO Benefits for Business? • Define and Explain Search Engine Ranking Factor • Define Search Engine Optimization Techniques • On Page Optimization • y Define & Explain On Page SEO • y List of Factors which Determine the On Page Optimization • y How to do a Keyword Research and Mapping for a Site • y How does Content Optimization Benefit On Page SEO. • * List the Process of On Page Optimization: • y Heading Tag Optimization • y Image Optimization • y Meta Tag Optimization • y SEO Friendly URL • y Custom 404 Page Optimization • y Canonicalization in SEO • y Robots.Txt Creation & Submission • y Dofollow and Nofollow Links • y Sitemap Creation & Submission • * Off Page Optimization • y Define & Explain Off Page Optimization • y How to Rank Keyword through Off Page Optimization • y How to Create Backlinks? • y How does a Link Building Technique Work? • y How does Dofollow and Nofollow Link Factor Work. • * Define & Explain the Process of Off Page Optimization • y Web Directory Submission • y Search Engine Submission • y Social Bookmarking Submission • y Forum Link Building • y Classifieds Ads Submission • y Business Directory Submission • y Blog Link Building • y Article Link Building • y Press Release Submission • y Guest Blogging Link Building • y Image Submission y Video Submission y Q/A Link Building • Elucidate the Importance of Competitor’s Growth Hacking. • List the types & Significance of Reporting for Off Page Submission • Introducing Google Tracking Tools

  3. yWhyDigitalAnalytics? • yWhat is Google Analytics? • yHow Google AnalyticsWork • yGoogle AnalyticsSetup • * The Google AnalyticsLayout • yNavigating Google Analytics • yUnderstandingOverviewReports • yUnderstanding Full Reports • yHowtoShareReportsBasedonAnalytics’Metrics. • * Google AnalyticsReports • yAudienceReports • yAcquisitionReports • yBehaviorReports • What is SearchConsole? • WhyuseSearchConsole? • yMonitoryourSite’sPerformancein Google SearchResults • yDiscoverHow Google Search Engine Measuresyour Site • Google TagManagerOverview • SetupandInstallation

  4. Unit–IV-SEM(PPC):Google&BingAds • IntroductiontoPay-Per-Click • HowPaidSearchDiffersfromOrganicSearch? • Google AdsVs.BingAds • Componentsof Google &BingAds: • yKeywordResearch • yAccountandBilling • yCampaign&itsFeatures • yAdGroups • yBudget&Bidding • yAdCopies • yAd Extensions • yLandingPages • * ImportantMetricsin Google Ads • yImpressions • yClicks • yCTR • yAvg.CPC • yCost • yAvg.Position • yQual. Score • yConversions • * ImportantMetricsinBingAds • yClicks • yImpressions • yCTR • ySpend • DefineA/BTesting • HowtoMonitoraCampaignsPerformance? • Key steps toManagetheCampaigns • yAdGroupsSplitting • yKeywords • yNegativeKeywords • yBudgetandBiddingAdjustments • yKeywords/Ads/LandingPageReviewing • MeasuringResults&Reports • Case Studies

  5. UnitV-SocialMediaOptimization(OrganicandPaidPromotion) • Facebook - Facts and History • Facebook Optimization • y Facebook Profile Setup and Post types • y Exploring Facebook Account Dashboard (Marketplace, Create a Frame Etc) • y Types of Facebook Pages • y Facebook Page Creation • y Page Setup - Profile Photo & Cover Photo y Types of Page Tabs & Custom Page Tabs y Post types • y Facebook Page Settings • y Publishing Tools • y Facebook Groups • y Facebook Group types • y Facebook Group Creation • * Organic: Facebook Marketing • y Facebook Algorithm and Strategies for Organic Post Reach • y Creating Facebook Marketing Plan • y Creating Facebook Sales Funnel for Lead Generation • y Types of Facebook Content • y Strategies to Gain more Page Likes and Engagement • y Strategies to Gain Traffic or Lead Generation in Facebook Groups • y Facebook Page Insights • y Facebook Page Analytic Report • * Paid: Facebook Marketing • y Why Facebook Ads or Paid Marketing • y Facebook Ad Campaigns • y Types of Facebook Ads y Facebook Power Editor y Facebook Pixel • y Target Audience • y Custom Audience • y Ad Budgeting and Billing • y Ad Analytics and Report • Twitter - Facts and History • Twitter Optimization • y Creating Twitter Account and Setting Profile • y Uploading DP and Cover Photo • y Twitter Account Settings • y How Twitter Hashtag Works • y History of Hashtag • y Hashtag Usage and Benefits • y Twitter Trending and its Working • y How Twitter Advanced Search Works? • y Types of Tweet • y How to Tweet Others • y Twitter List • y Types of List • y Creating Twitter List • y How to get Verified Account on Twitter • * Organic: Twitter Marketing

  6. y Creating Twitter Marketing Plan • y Hashtag Strategy • y Tweet Strategy (Getting Retweets and Favourites) • y How to Tweet and Promote a Product/Service • y Creating Moments and Promoting a Story • y Using Twitter Advance Search to Promote Product • y Using Twitter List for Marketing • y Growing followers for You/your Brand • y Using Twitter Live for Marketing (Using Periscope App) • y How to get your Hashtag Trending • y Analytics Reporting • * Paid: Twitter Marketing • y Twitter Ad Campaigns • y Promoting Tweet to get App Install • y Promoting Tweet to Gain more followers • y Promoting Tweet to get more Engagement • y Promoting Tweet to get more Video views • y Promoting Tweet to get more Conversions or Website Clicks • y Promoting Tweet to Reach more People • y Ad Analytics and Report • Instagram - Facts and History • Instagram Optimization • y Creating Instagram Account and Setting Profile y Uploading DP and Optimizing the Instagram Bio y Instagram Account Settings • y Introduction to Filters and Video types • y Introduction to Instagram Stories • y Instagram for Business • y Creating an Instagram Business Account • y Optimizing the Instagram Business Account • Organic: Instagram Marketing • y Creating a Instagram Marketing Plan • y Instagram Hashtag Strategy • y Instagram Posting Strategy • y Uploading Photos and Videos in Instagram for Promoting Brand • y Strategies to Gain more followers • y Creating and Utilizing Instagram Stories for Marketing • y Introduction to IGTV • Creating a Channel in IGTV • Uploading Videos in IGTV • Using Instagram Live for Marketing • Analytics Reporting • Paid: Instagram Marketing • y Instagram Ad Campaigns • y Promotion to get more Profile Visits • y Promotion to get more Website Clicks • y Promotion to get more Post Impressions • y Ad Analytics and Report • * LinkedIn Optimization • y Creating LinkedIn Account and Setting Profile • y Importance of Building your Network in LinkedIn • y Exploring Advanced Search Strategy • y Building your Network • y Networking Tips Form the Pros

  7. y Blogging in LinkedIn • y LinkedIn Posting Strategies • y LinkedIn Article Publishing • y Recruiting Talent and Job Search with LinkedIn • y Job Posting in LinkedIn • y Finding Candidates with Advanced Search Strategy • y Finding Jobs in LinkedIn • y LinkedIn Groups • y Types of Group • y Creating LinkedIn Group • y Creating LinkedIn Company Page • y Setting up the LinkedIn Company Page • * Organic: LinkedIn Marketing • y Creating a Content Marketing Plan for LinkedIn • y LinkedIn Hashtag Strategy and its Working • y LinkedIn Posting Strategy in Company Page • y Strategies to Gain more followers and Engagement • y Utilizing LinkedIn Groups to Generate more Leads • y Lead Generation using Direct Messaging • y Analytics Reporting • * Paid: LinkedIn Marketing • y LinkedIn Ad Campaigns • y Promoting Content to Reach more People and Spread Awareness • y Generating Conversions using Personalized Sponsored in Mail • y Driving New Customers to your Business with Sponsored Text Ads • y Ad Analytics and Report • Google Plus - Facts and History • Google Plus Optimization • y Creating G+ Brand Account and Setting Profile • y Uploading DP and Optimizing the G+ Bio • y How Google + Benefits SEO y G+ Post types and Strategies y Google Plus Communities • y Types of Google Plus Communities • y Creating Google Plus Community • * Organic: Google Plus Marketing • y Posting in Google Plus • y Targeting Communities to Generate Website Traffic • y Strategies to Gain followers and Engagement in Google Plus • YouTube Facts and History • YouTube Optimization • y Creating a YouTube Channel • y Uploading DP and Banner Image • y Types of YouTube Videos • y Uploading Videos on YouTube Channel • y Optimizing your Videos for SEO & Ranking • y Earning through YouTube Channel • * Paid: YouTube Marketing • y Why YouTube for Business and Branding • y Using YouTube Live for Marketing • y Types of Video Ad • y YouTube Advertising Campaign • y YouTube Ad Analytics and Reporting

  8. Snapchat – Facts and History • Snapchat Optimization • y Creating Snapchat Account and Setting Profile y Setting up Snapchat Account for your Business y Exploring Snapchat Account Settings • y Introduction to Bitmoji • y Creating Personal Customised Bitmoji • y Introduction to Snapcode • y Creating and Optimizing Snapcode • y Integrating Snapcode in Website and Social Media • y Introduction to Snapchat Filters and Lenses • y Introduction to Snapchat Stories • * Organic: Snapchat Marketing • y Creating Content Marketing Strategy for Snapchat • y Creating Custom Snapchat Filters • y Strategies to Build followers for your Business on Snapchat • y Creating and Utilizing Snapchat Stories for Marketing • y Analytics Reporting • * Paid: Snapchat Marketing • y Snapchat Advertising • y Setting up Ads Manager Account in Snapchat • y Snapchat Ads Key Facts and best Practice • * Types of Snapchat Ads • y Creating Ads to Drive Traffic to your Website • y Creating Ads to Grow Brand Awareness on Snapchat • y Creating Ads to Driven App Installs • y Creating Ads to Grow Video views on Snapchat • * Snapchat Ad Reporting and Analytics

  9. UnitVIMarketingTools • Marketing tool introduction • Working Methodology • Report Extraction • Analysis of Report • UnitVIIContentMarketing • Introduction & Scope of Content Marketing • Storytelling – an Introduction • y Art of Storytelling • How to Generate Content Ideas • Planning a Long-Term Content Strategy • Building a Content Creation Framework • Becoming an Effective Writer • Extending the Value of Content through Repurposing • How to Effectively Promote Content • Analyzing and Measuring your Content • Developing a Growth Marketing Mentality • Mini Project - Blog Post • Mini Project - Content Strategy Plan • UnitVIII-EmailMarketing • Introduction to Email? • Email Marketing Content Strategy • y Email Machine – the Strategy ( Leads , Type of Mails, Subjectline, ) • y Email Frequency • y Why People Don’t Buy • y The Fuel – Value • y Triggers in Email Using 4ps • What is Email Marketing? How does Email Marketing Work? • Why is It Important to use Email Marketing? • How Can You Effectively use Email Marketing? • How do I Setup Email Marketing? • Email Optimization and Testing • Measuring Success with Email Analytics • List of Email Marketing Software Available • Activity: Email Marketing Practical Assessment • UnitIX-MobileMarketing • What is Mobile Marketing and how does It Work • Why You Need Mobile Marketing • Types of Mobile Marketing Strategy • Create Mobile Buyer Persona • Set Goals and Establish KPIs • Know Google Ads – Mobile Marketing • Know best Mobile Marketing Practices • Have Mobile Friendly Website • The Right Mobile Marketing Tools your Business Needs • Monitor your Mobile Marketing Metrics

  10. UnitXOnlineReputationManagement • Introduction – Online Reputation Management (ORM) • Scope – Online Reputation Management • Tools to Listen Online for Brand Conversations • Analyzing and Measuring Emotion for a Brand • Dealing with Negative Conversations • Creating ORM Strategy • Activity – ORM Response • UnitXIOnlinePublicRelations • Introduction to Public Relation & Traditional PR? • What is Online Public Relations? • Introduction to Social Media in Public Relations • Social Media - Engagement and Relationship Management • Content Creation and Management • Research and Evaluation • Unit XII Affiliate Marketing • What is Affiliate Marketing? • Why Learn Affiliate Marketing? • Affiliate Marketing & its Benefits • Statistics & Facts of Affiliate Marketing • How to Become an Affiliate • Affiliate Marketing Compensation Models • y CPC, CPA, CPI and Other Metrics • y Getting Most Conversions • y Day to Day Work Scheduling y Managing Affiliate Accounts y Blogging • y Google Adsense Account Setup • y Placing Ads on Website • y Placing Ads on Blogs • y YouTube Video Monetization • y Allowing and Blocking Ads • y Performance Metrics • y AdSense Administration • Affiliate Marketing Strategies for Affiliates • Affiliate Networks • How does It Work – Amazon & Flipkart Demo • Outline the Top Affiliate Networks in National & International Arcade • Affiliate Marketing Tools to use • Success Story

  11. UnitXIII–LeadGeneration • What is a Lead? • Lead Generation – Process & Scope • Lead Qualifying Process • Mechanics of Lead Generation • Lead Generation Trends & Benchmarks • Tried-and-True Lead Generation Ideas • 4 L’s of a Lead Generation Strategy • UnitXIV–TrainingSupport/Guidancefor • Certifications • Registering Google Certification Program (Free) • Google Ads Certification • y Ads Fundamental • y Search Advertising y Display Advertising y Video Advertising • y Shopping Advertising • y Mobile Advertising • Google Analytics Certification • Hubspot Certifications • y Inbound Certification • y Content Marketing Certification • y Email Marketing Certification • * Sample Test Papers for Google Certification Examination