1 / 35

BUS 330 Inspiring Communication / snaptutorial.com

<br>28. Using the P/E, P/CF, and P/S ratios, estimate the 2010 share price for Abbott Laboratories. Use the average stock price each year to calculate the price ratios.<br>

Edisongeorge32
Télécharger la présentation

BUS 330 Inspiring Communication / snaptutorial.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUS 330 Entire Course For more classes visit www.snaptutorial.com BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Week 3 Written Assignment (Dramatic Youth Population) BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan BUS 330 Week 5 DQ 1 Corporate Social Responsibility BUS 330 Week 5 DQ 2 Marketing Ethics and Children BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) ********************************************** BUS 330 Entire Course+Quizzes

  2. For more classes visit www.snaptutorial.com BUS 330 Week 5 Final Marketing Plan (Dunkin Donut’s) BUS 330 Week 2 Situational Analysis (Red Bull) BUS 330 Week 2 Situational Analysis (Dunkin Donut’s) BUS 330 Week 5 Final Marketing Plan (Red Bull) BUS 330 Week 2 Situational Analysis (Toms Shoes) BUS 330 Week 5 Final Marketing Plan (Red Bull) BUS 330 Week 2 Situational Analysis (Coca Cola BUS 330 Week 5 Final Marketing Plan (Coca Cola) BUS 330 Week 1 DQ 1 BUS 330 Week 1 DQ 2 Products and Services BUS 330 BUS 330 Week 2 DQ 1 Product Life Cycle Stories BUS 330 Week 2 DQ 2 Gender as Market Niche BUS 330 Week 3 DQ 1 Pizza Pricing Strategies BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donut’s) BUS 330 Week 4 DQ 1 Finding and Targeting Your People BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing? BUS 330 Week 5 DQ 2 Art or Science? BUS 330 Week 1 Quiz BUS 330 Week 2 Quiz BUS 330 Week 3 Quiz BUS 330 Week 4 Quiz BUS 330 Week 5 Quiz

  3. ********************************************** BUS 330 Week 1 DQ 1 For more classes visit www.snaptutorial.com BUS 330 Week 1 DQ 1 ********************************************** BUS 330 Week 1 DQ 2 Products and Services For more classes visit

  4. www.snaptutorial.com BUS 330 Week 1 DQ 2Products and Services Every year hundreds of millions of dollars are spent marketing products (or services) that fail. Millions of dollars those companies would love to get back. Fortunately, you happen to have a functioning time machine that you bought on Craig’s list. And now you’ve got one chance to fix what went wrong in the marketing research process and convince one of those companies not to spend that money. Guided Response: You’re going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. And since we're marketers, we’re going to do this all in stylish, web 2.0 fashion with Storify.  Identify and research a prominent new product/service failure. o The press loves failures, so you won’t have any problem finding examples. o Identify the following: product/service name, the company who marketed it, the year it was introduced and where (particularly if not in the U.S.).  Find a sample ad for your failed product/service.  YouTube is great for TV ads; image searches are great for printed ads. If you can’t find an ad, you probably haven’t picked a big enough flop!  Grab the link for your ad.  Refer to section 2.3 of the text as needed.  What are the steps in a market research process? Provide a brief explanation of each step relating it to your product as possible.  Where was the failure in your product's market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?

  5.  What, in a single sentence, is the market research finding that you're going to go back in time and share with management to stop this introduction?  First, check ourour example Storify assignment.  Now see our Storify step-by-step web tutorial.  Respond to at least three of your fellow marketers.  Explain how their market research failure was similar or different than yours  Try to respond to those who do not yet have three replies.  Answer the following questions about the market research process.  Package all this information into a Storify story.  Don't forget to respond to your fellow marketers. ********************************************** BUS 330 Week 1 Quiz For more classes visit www.snaptutorial.com Question 1.

  6. Which of the following lists contains all four of the purchase criteria c ategories identified as part of the Four Utilities of Customer Value? Question 2. Which of the following BEST describes the Internal Analysis plannin g tool? Question 3. The example of quinoa in this chapter was used to illustrate an aspect of the globalization paradox. Which statement BEST summarizes the poi nt made by that example? Question 4. Which of the following is NOT a typical focus of research in the Mar keting Strategy phase? Question 5. What characteristic of an increasingly creative society has the MOST impact on marketers’ strategies? Question 6. Including what element in a marketing campaign makes it easier to qu antify campaign response? Question 7. As social media becomes more pervasive, the relationship between m arketers and consumers is changing. Which statement BEST describes th e nature of this shift? Question 8. Which example BEST describes market research applied to the camp aign development stage of the marketing process? Question 9. A feature that most identified the Production Era was

  7. Question 10. Which of the following examples represents primary research designe d to produce qualitative data? ********************************************** BUS 330 Week 2 DQ 1 Product Life Cycle Stories For more classes visit www.snaptutorial.com BUS 330 Week 2 DQ 1Product Life Cycle Stories Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you're going to document the story of a product, product category or brand that has progressed through the four product life cycle stages. Guided Response: 1. Review section 3.2 in our text regarding product life cycles.

  8. 2. Check out our sample life cycle Storify regarding Polaroid Instant Cameras. 3. Identify an appropriate product, product category or brand. o One that has moved through all phases of the life cycle o Do a web search for dead brands or product fads. Or use this article about bygone tech for inspiration. 4. Research your brand/product/category to answer the following: 5. The approximate timing of each life cycle phase 6. The key events that marked the start or end of each phase 7. Use at least three sources and refer to our example as needed. 8. One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase. 9. At least one image or video (product shots, advertisements, etc.). 10. Three APA formatted citations. Reference your sources at the end. 11. When done, copy the link of your published Storify story. 12. In the title of your post identify your product/brand/category. 13. In the body of your post, provide your Storify link. See our example. 14. Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how. 15. Create and publish a new Storify that contains the following: 16. Post your Storify link to the DQ forum below. Respond to at least three life cycleStorifys for brand/products/categories other than the one you picked. Then answer this question: ********************************************** 17.

  9. BUS 330 Week 2 DQ 2 Gender as Market Niche For more classes visit www.snaptutorial.com BUS 330 Week2 DQ 2Gender as Market Niche Market niches: Digital Show and Tell Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is "for them" is how they position and package their Product and how they make use of Place — relative to both physical and virtual places of business. You're going to select either the male targeted Sport Clips (a retail hair cuttery) or the female targeted Sister Snog (a London business social network) and describe how they target through the use of place and product. And while words are great, pictures are worth a thousand of 'em, so we're going to do digital show and tell using a cool new website annotation tool called BounceApp. Guided Response:  Check out our sample annotated web page for a high-end pet boutique. o Mouse over highlighted areas to view associated commentary.  Pick one of the two brands and visit their website

  10.  Sport Clips or Sister Snog  Identify a site page – landing page or otherwise – where place and/or product is featured. o Remember; place encompasses physical and virtual locations  Copy the webpage link from your browser.  See the step by step tutorial  Identify at least three examples of how place and or product is used to reinforce the gender targeting.  Write at least two sentences of explanation for each example.  When done, copy the link to your annotated BounceApp page.  In the post title identify whether you picked Sport Clips or Sister Snog.  In the body of post, provide your BounceApp page link. See example.  Which brand do you think uses product and place more effectively to differentiate itself? Cite at least one reason why relative to both product and place.  Feel free to pick a different "winner" for product versus place.  Screen capture and annotate the webpage using BounceApp  Post your annotated webpage link to the DQ forum below.  Explore annotations for the brand you didn't pick. Respond to three of your peers, at least one of which must be for the brand you didn’t pick. Comment on market niche strategies that those brands used/failed to use in promoting their website. Then answer this:     **********************************************  BUS 330 Week 2 Quiz

  11. For more classes visit www.snaptutorial.com Question 1. Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies t he highest service/highest cost market niche? Question 2. What advantage does use of RFID tags bring to the logistics function of companies that adopt this technology? Question 3. When selecting the methodology by which a company will calculate i ts prices, which method and associated rationale is increasingly recomm ended, and why? Question 4. Why are complementary businesses a factor that can make or break a retail business? Question 5. Which example BEST illustrates the Law of Supply and Demand? Question 6.

  12. As stated in chapter 6, what is the purpose for assigning communicati on channels to various quadrants of the POES model? Question 7. What is the key component of the distribution channel strategy of reta ilers in the t-shirt distribution case study in this chapter? Question 8. What goal is achieved by pursuing a segmented pricing strategy? Question 9. What distinguishes owned message channels from paid message chan nels? Question 10. When price sensitivity differs among customers in different market se gments, which type of pricing strategy gains in importance? ********************************************** BUS 330 Week 2 Situational Analysis (Coca Cola) For more classes visit

  13. www.snaptutorial.com BUS 330 Week 2 Situational Analysis (Toms Shoes) ********************************************** BUS 330 Week 2 Situational Analysis (Dunkin Donuts) For more classes visit www.snaptutorial.com BUS 330 Week 2 Situational Analysis (Dunkin Donut’s) **********************************************

  14. BUS 330 Week 2 Situational Analysis (Red Bull) For more classes visit www.snaptutorial.com BUS 330 Week 2 Situational Analysis (Red Bull) ********************************************** BUS 330 Week 2 Situational Analysis (Toms Shoes) For more classes visit

  15. www.snaptutorial.com BUS 330 Week 2 Situational Analysis (Toms Shoes) ********************************************** BUS 330 Week 3 DQ 1 Pizza Pricing Strategies For more classes visit www.snaptutorial.com Pizza Pricing Strategies This BUS 330 Week you learned about the three core pricing strategies: penetration, neutral, and skim. Now we’re going to examine those pricing strategies in action. Hope you’re hungry, because you’re going to be looking at a lot of pizza. In this interactivity, you're going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process and then answer a few related questions. So let's dig in! Guided Response: 1. Re-familiarize yourself with the three main pricing strategies

  16. o Review section 5.2 in the text as needed. 2. Research actual pizza pricing 3. Visit each site, identify your location and simulate an order. 4. Price out a medium cheese or pepperoni pizza. 5. Proceed to payment stage, observing the selling process. 6. Record your pizza choice and final price (minus tax). 7. Execute your purchase as you see fit. 8. Note: One brand doesn’t offer online ordering. Poke around their website for an online menu or consult fastfoodmenuprices.com. 9. A brief description of the three pricing strategies (from least to most expensive). 10. Your research driven price strategy classifications of the five brands. o For any pricing strategy where you have multiple brands, rank them from least to most expensive. o Include the kind of pizza you priced out, your recorded prices and any other pertinent notes. o Your classifications may differ from others. That’s okay. 11. Your answers to the following questions: 12. Did your perception of these chains' pricing strategies change based on this exercise? If so, how? 13. Based on this exercise, identify three factors that complicate price comparisons. 14. For you, which of these chains represents the greatest value and why? Explain how each of the Ps contributes to your answer. Create a forum post that includes the following: ********************************************** 15.

  17. BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin Donuts) For more classes visit www.snaptutorial.com BUS 330 Week 3 DQ 2IMC Campaign Stories One Message, Many Media: Integrated Marketing Campaigns In this interactivity, to examine integrated marketing in action, you’re going to tell the Storify story of a particular campaign from your internship brand across multiple media. We want to know what unifies the campaign and how the unique nature of each medium is being utilized (or underutilized if you feel so). And we want to hear if you think the campaign is effective or not and why.d then answer a few related questions. So let's dig in!. Guided Response: 1. Check out our sample Twix campaign storifyfor inspiration. o Note: you only need to include three media in your Storify. We overachieved. 2. Identify a significant marketing campaign from your internship brand. 3. Find one that was supported across multiple media (e.g, TV, print, website, banner ads, etc.). 4. How to identify and research major marketing campaigns?

  18. o Search the web or major advertising publications (AdBUS 330 Week or AdAge) for articles about your brand’s advertising campaigns. o Check your brand's Twitter feed for recurring ad messages. 5. Search for links you can include in your Storify story. Where? See our advertising creative finder for suggestions by media type. 6. Title and subtitle 7. Headings for the three media you’ve found 8. For each medium, a brief description of how it is being used, focusing on what it can do that other media cannot. 9. A final paragraph summarizing what unifies the campaign and whether or not you think it’s effective and why. 10. Reference our example and our Storify tutorial as needed 11. Find campaign executions for at least three different media Create a new storify story containing the following elements: ********************************************** 12. BUS 330 Week 3 Quiz For more classes visit www.snaptutorial.com

  19. Question 1. Which of the following is NOT one of the nine criteria for effective s egmentation of markets? Question 2. Which of the following answers is the BEST example of trigger mark eting? Question 3. When a marketer at a high-tech start- up company follows blogs published by Tech- oriented research centers at major universities, what force in the marketi ng environment is most likely being monitored? Question 4. Which answer BEST captures the fundamental insight for marketers r elated to the changes in U.S. demographics described in Chapter 8? Question 5. In Chapter 7, changes in demand for environmentally- sound products were described. What concept did this example illustrate? Question 6. Which of the following was NOT described as an anticipated effect of overall population growth in the decades ahead? Question 7. Which statement BEST defines Customer Relationship Management? Question 8. Which of the following is NOT one of the three categories of factors affecting consumers’ Purchase Decision Process discussed in Chapter 7? Question 9.

  20. Which of the following BEST describes an underlying trend towards an increasing number of farmers markets in the summer of 2011? Question 10. Which answer reflects the second of the four steps in the process by which consumers’ emotions influence their purchase decisions? ********************************************** BUS 330 Week 4 DQ 1 Finding and Targeting Your People For more classes visit www.snaptutorial.com BUS 330 Week 4 DQ 1Finding and Targeting Your People Finding and Targeting Your People Geodemographic Segmentation: Finding Your People

  21. Geodemographics is a common and effective means to segment potential customers. Leveraging both demographic (e.g., gender, age, income, marital status) and psychographic (e.g., habits, hobbies, spending habits, values) data, households can be classified into segments and the relative attractiveness of these segments for your product or service can be determined. In this interactivity, you’re going to take a geodemographic system (Prizm Premier) and determine which segment best describes you. Then, exploring map data, you’ll assess how common your segment is for where you live and where you could live amongst more people like yourself! Finally, with knowledge of your segment’s profile, you’re going to suggest a promotion for your internship brand targeted specifically to your segment. Guided Response: 1. Begin by perusing the Prizm Premier interactive tutorial. o You’ll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point. 2. Visit thePrizm Premier Lifestage Groups page and determine the following: 3. The lifestage group and segment that best matches you 4. How common your segment is where you live 5. Where you could move to find more of "your people" 6. How to do all that? Our step by step Prizm Premier Tutorial reveals all. 7. Imagine you’re executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal. 8. Feel free to package products or services together. 9. Your Premier Prizmlifestage group 10. Your Premier Prizm segment and the characteristics driving your choice 11. The “popularity” index of your selected segment where you live

  22. 12. The high indexing area for your segment that you've chosen and its value. Tell us what town is in your county that we might have heard of (or any other attraction). 13. Your segment specific targeted promotional offer and rationale 14. Create a promotion from your mentor marketer to target your segment. 15. Publish a post to the forum below containing the following... 16. 17. 18. 19. ********************************************** 20. BUS 330 Week 4 Quiz For more classes visit www.snaptutorial.com Question 1. What strategic similarity exists between the Question Marks of the B CG Matrix and the Diversification strategy in Ansoff’s Matrix? Question 2.

  23. Why is planning important to the business function of marketing man agement? Question 3. Which of the following statements was NOT discussed as a success fa ctor in implementation and control? Question 4. What measure of campaign performance does the following example represent? Calluniverse sends a text message to its high- usage segment of customers, offering a free phone upgrade on contract r enewal. The call to action is “Reply *mynewphone to agree to this offer. ” Question 5. What media timing strategy does the following example represent? A new restaurant advertises on local radio with 40 spots per week for two weeks, followed by 20 spots per week every other week for the next twel ve weeks. Question 6. Which of the following was NOT identified as a best practice of mark eting leadership in the implementation of the Integrated Marketing Com munications approach? Question 7. Which of the following statements represents a concern about the IM C approach expressed in Chapter 9? Question 8. Which terms describe the market- product strategy in the following example? The manufacturer of Zukes™ all-natural dog- training treats brings to market a clicker device for training dogs.

  24. Question 9. Why is it recommended that the Stars and Cash Cows of the BCG Ma trix receive more marketing support than the Question Marks and Dogs? Question 10. Which answer BEST describes the use of the BCG Matrix as an input to business strategy? ********************************************** BUS 330 Week 5 DQ 1 Green Marketing or Greenwashing For more classes visit www.snaptutorial.com BUS 330 Week 4 DQ 2Foreign Market Entry Podcast As you are likely aware, your internship brand doesn’t just do business in the U.S. So, in this interactivity, we’re going to research

  25. their past entry into a foreign market. But rather than writing about it, we’re going to talk about it — by creating a short podcast. Guided Response: 1. Check out our sample podcast about GroupOn in China o Listen to the sample podcast. 2. Identify a specific country to analyze your brand's entry into 3. First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report. 4. Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one. 5. When did your mentor marketer enter this foreign market? 6. What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three. 7. What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once. 8. How successful was the entry into this market? Is the brand still in the market? 9. Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed. 10. As you will be creating a podcast, in-line citations are not required, but you will need to document your sources. 11. Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above. 12. SoundCloud provides the means to record and share a link for free. 13. Consult our step-by-step Creating Your Soundcloud Recording tutorial. 14. Research your chosen market to answer these questions:

  26. 15. Which P do you think was the most important factor in the failure or success of the market entry they described? Why? 16. Identify and create proper APA citations for 3+ different sources. 17. Script (or at least outline) for your podcast. 18. Record your podcast with SoundCloud. 19. Post your podcast link and APA formatted sources to forum below. 20. Listen and react to three peer podcasts. 21. 22. 23. 24. ********************************************** 25. BUS 330 Week 5 DQ 2 Art or Science For more classes visit www.snaptutorial.com BUS 330 Week 5 DQ 2Art or Science? Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive

  27. marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists. So in this interactivity, we’re going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you. What to Do (and How to Do It)...  Learn more about big data, marketing analytics, and successful integration o Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs.” o If you want to go deeper on the analytics DQussed, peruse the optional Harvard Business Reviewarticle “Advertising Analytics 2.0.”  Post to the forum below, answering the following questions:  Based on everything you’ve learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view. Does the art or science side of marketing appeal more to you? Why? **********************************************  BUS 330 Week 5 Final Marketing Plan (Coca Cola)

  28. For more classes visit www.snaptutorial.com Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below. The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.  A description of your selected company/brand  The core products/services they offer  A brief history  Key current competitors  A SWOT (strengths, weaknesses, threats & opportunities) analysis o For each, identify and describe a minimum of 3 examples (12 in total).  A description of the product/service that you want to market & SWOT rationale Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.  Segmentation approach and rationale o e.g., Demographic, geodemographic, behavioral, psychographic, etc.  Target market(s) description  Positioning statement

  29.  Marketing mix details  Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.  Discuss at least 3 metrics you might analyze to evaluate the success of your plan.  Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.  Summarize your plan and why it deserves to be funded.  Success metrics  International considerations Conclusion **********************************************  BUS 330 Week 5 Final Marketing Plan (Dunkin Donuts) For more classes visit www.snaptutorial.com

  30. Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below. The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic Note that you’ve already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.  A description of your selected company/brand  The core products/services they offer  A brief history  Key current competitors  A SWOT (strengths, weaknesses, threats & opportunities) analysis o For each, identify and describe a minimum of 3 examples (12 in total).  A description of the product/service that you want to market & SWOT rationale Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.  Segmentation approach and rationale o e.g., Demographic, geodemographic, behavioral, psychographic, etc.  Target market(s) description  Positioning statement  Marketing mix details  Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.  Discuss at least 3 metrics you might analyze to evaluate the success of your plan.

  31.  Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.  Summarize your plan and why it deserves to be funded.  Success metrics  International considerations Conclusion **********************************************  BUS 330 Week 5 Final Marketing Plan (Red Bull) For more classes visit www.snaptutorial.com Finish the marketing plan you began in week 2 and wow your internship bosses! Guided Response: Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

  32. The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.  A description of your selected company/brand  The core products/services they offer  A brief history  Key current competitors  A SWOT (strengths, weaknesses, threats & opportunities) analysis o For each, identify and describe a minimum of 3 examples (12 in total).  A description of the product/service that you want to market & SWOT rationale Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.  Segmentation approach and rationale o e.g., Demographic, geodemographic, behavioral, psychographic, etc.  Target market(s) description  Positioning statement  Marketing mix details  Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.  Discuss at least 3 metrics you might analyze to evaluate the success of your plan.  Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.  Summarize your plan and why it deserves to be funded.  Success metrics  International considerations  Conclusion 

  33.   **********************************************  BUS 330 Week 5 Quiz For more classes visit www.snaptutorial.com Question 1. Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? Question 2. Which answer conveys an obligation of employees toward their empl oyers discussed in Chapter 10? Question 3. As discussed in Chapter 10, why should marketers operating in financ ial service settings be aware of the applicable requirements and restrictio ns? Question 4.

  34. As discussed in Chapter 10, why should marketers in health care setti ngs be aware of HIPAA requirements and restrictions? Question 5. Which of the following was NOT discussed in Chapter 10 as an area of opportunity for marketers? Question 6. What was the key insight of management guru Tom Peters that he arti culated in “The Brand Called You”? Question 7. What reason was discussed in Chapter 10 for new marketers to join in dustry trade groups and other professional associations? Question 8. Which of the following benefits was NOT listed among the argument s in Chapter 10 supporting the business case for ethical marketing? Question 9. The marketing field has received criticism for the negative impact of i ts practices on certain populations. Which of the following was NOT am ong the affected groups discussed in Chapter 10? Question 10. The marketing function of a business returns value to its owners and i nvestors. Which of the following examples illustrates that value generate d?

  35. **********************************************

More Related