EKAASHA TECHNOLOGIES PVT
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their carreer
EKAASHA TECHNOLOGIES PVT
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Presentation Transcript
Welcome To EKAASHA TECHNOLOGIES PVT. LTD. Digital Marketing
What is Digital Marketing • Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including: • Search engines • Websites • Social media • Email • Mobile apps • Text messaging • Web-based advertising
The benefits of digital marketing • Regardless of whether you’re a B2B or B2C company, digital marketing helps businesses better understand their customers and deliver tailored experiences across every channel. Digital marketing can help you get to know your audience, understand their pain points, and provide metrics that will give your marketing team credibility. Digital marketing has several benefits. Digital marketing is a vast umbrella term that covers multiple areas, from SEO to blog writing and distribution channels to budgets. This post will cover everything you need to know about digital marketing, including its benefits, the various types, and how to embrace it in your own business. • •
Types Of Digital Marketing • SEO (Search Engine Optimization) • SMO(Social Media Optimization) • SMM(Social Media Marketing) • SEM (Search Engine Marketing) • PPC • GOOGLE ADS • Affiliate Marketing , Influlancer Marketing • Content Writing
What is SEO • SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience. •
What are the Types Of SEO There Are Three Types Of SEO • On-page SEO: Anything you do with website content to improve rankings, such as using relevant keywords • Off-page SEO: Anything you do outside of your website to improve rankings, such as building backlinks • Technical SEO: Anything you do on the technical side of things, such as improving page speed
ON -Page SEO • On-page SEO deals with the content on your website. In order to rank on search engines and acquire traffic, your website needs to have content that can be easily found and understood. On top of that, Google stresses that it prefers content that is helpful.
Off-Page SEO • Off-page SEO is exactly what it sounds like. It’s all the factors happening off your website and on other parts of the Internet that could influence your site’s rankings. One major aspect of off-page SEO is having high-quality backlink . •
Technical SEO • Technical SEO focuses on backend factors on your site that impact crawlability, user experience (UX), and site speed. Good technical SEO lets search engines and people easily understand and navigate your site. Slow-loading pages, broken images, or difficult navigation, on the other hand, hurt the user experience and are considered “bad technical SEO.” •
What is Local SEO • Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience.Optimizing the website of your local business is about making sure people can find you online and offline. Even now, when you might not be getting visitors in your building, you’re stilltargeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do!
ORGANIC SEO VS INORGANIC SEO • Organic SEO is the process of improving a website’s visibility in search engine results pages (SERPs) by creating quality content and optimizing it for search engines. Organic SEO follows a natural process that is free, unlike Inorganic SEO, which involves purchasing links. Organic SEO is a long-term strategy to rank higher on Google and other search engines. It takes time to see any improvements in organic rankings, but once implemented correctly, organic SEO can be an effective way to get traffic from Google searches. • • Inorganic SEO (PPC) is a type of paid advertising that occurs in the sponsored links of search engine results pages (SERPs). This model is also known as “Pay-Per-Click” or “Pay for Click.” This is an excellent choice for businesses looking to reach new customers, but don’t have time or money to dedicate to organic SEO. Inorganic SEO allows you to control your budget and target specific keywords. You can also turn off ads if they aren’t working. If you’re worried about costs, keep in mind that many PPC ad platforms allow you to set daily budgets, so if you don’t reach your goal on any given day, the rest will carry over into the next day! • •
SEM (Social Engine Marketing ) • Not to be confused with SEO,SEM revolves around paid ads that display in the SERPs. Paid search typically refers to the sponsored result on the top or side of a SERP. These ads appear when users enter a certain search term. As the advertiser, you pay every time someone clicks on your ad. The two most popular SEM platforms are Google Ads and Bing Ads. SEM works because 68% of online experiences start with organic and paid searches. By promoting your brand at the source of most online experiences, you can attract more interested leads to your site. • •
SMM(Social Media Marketing ) • Social media marketing involves promoting your business organically through various social networks. But this isn’t just a promotional channel — social media is effective for digital marketing because it gives businesses the power to chat with their most engaged followers one-on- one. Social media is everywhere, so your business must be active on different platforms. Facebook, Twitter, Instagram, YouTube, and TikTok are the most popular social platforms right now. But depending on your industry and target audience, LinkedIn can also be a lucrative platform. However, the key to effective social media marketing goes far beyond simply having a few social media accounts. •
PPC-Pay Per Click (Inorganic SEO) • Pay-per-click advertising is a type of digital marketing where you pay every time someone clicks on your ad. With PPC, you only pay when someone interacts with your ads. PPC is similar to search engine marketing, but businesses can do PPC on both search engines and social media platforms. • Google Ads is the most popular PPC platform for search engines, but Bing Ads is the second most popular. Facebook Ads, YouTube Ads, and even Amazon Ads are also valuable platforms for PPC.
Affiliate Marketing • Affiliate marketing is a strategy that recruits affiliates to promote a business’s product or service to their followers. When a customer makes a purchase through that affiliate, the affiliate earns either a percentage commission or a flat-rate finder’s fee. Affiliate marketing overlaps with influencer marketing, but the main difference is that you only pay affiliates an agreed-upon amount if someone makes a purchase based on their referral. With affiliate marketing, you’re promoting your business through someone with an established platform and connections to your target audience. The affiliate’s audience already trusts them, and if the affiliate recommends your brand, their audience is more likely to trust your business by association. •
Email Marketing • Email marketing is a form of direct marketing where you reach out to your customers through strategic email messages. After more than two decades, email is still the quickest and most direct way to reach customers. However, to avoid getting buried by competing content in your subscribers’ inboxes, your content needs to be incredibly engaging, relevant, informative, and entertaining. Email marketing can take many forms, but these are the more common types of emails businesses send: Blog subscription newsletter Welcome emails to new customers Holiday or special event promotions Post-purchase follow-ups that include tips, tricks, and best practices Email might be the oldest form of digital marketing, but it’s kept up with the times. Follow these best practices to get even more out of your email marketing campaigns: • • • • • •
Conclusion Of Digital Marketing • Conclusion of digital marketing: New technologies in digital marketing has moved a great deal. The market approach has also evolved with the rise of new technology. Digital marketing has a number of advancement and improvements in its strategy, so it is important to know the conclusion of digital marketing. Keep reading this article to know more about it. • Customers and marketers need to learn about the pros and cons of digital marketing to get the best out of it. When you don’t learn the pros and cons of digital marketing, you won’t reap the full benefits. •
