TO CRAFT YOUR STRATEGY WITH NATIVE ADVERTISING FOR MAXIMUM SUCCESS

1. TO CRAFT YOUR STRATEGY WITH NATIVE ADVERTISING FOR MAXIMUM SUCCESS

2. NATIVE ADVERTISING Native advertising is a type of paid advertising which positions advertisements in such a way that they suit the media format user interface in which they appear. You may have found material under the heading ' Sponsored Articles' or' Sponsored Material' if you are a regular reader of publisher websites such as Entrepreneur or Forbes. They accept the host media's presence.

3. TYPES OF NATIVE ADS IN-FEED UNITS PAID SEARCH UNITS IN-FEED SOCIAL ADS RECOMMENDED CONTENT

4. IN-FEED UNITS Typically in-feed native ads appear on news sites, editorial pages, and social media platforms in the content buffet. They are typically found on editorial sites at the bottom of the website after the presentation of the original content; or the bottom of an individual post. Recalling that in-feed native ads may look different from site to site is important. The aim is to blend the advertisements into the other material of the web – so as not to disrupt the experience of the user.

5. PAID SEARCH UNITS These advertisements are at the top of your SERPs and are put based on a company's search terms. Others claim that these are native ad placements because they have turned out to be natural. Some say not so fast The Native Advertising Institute argues that they don't count because a search engine isn't media – just as a phone book isn't media.

6. IN-FEED SOCIAL ADS Others claim these advertisements are worth AND blend into the organic content of the page, thereby checking both boxes for native advertising. While others say such advertisements are as interruptive as or close to banner ads. They'll qualify as native advertising for the sake of this post, but you can decide for yourself.

7. RECOMMENDED CONTENT Recommended content is similar to an in-feed ad, but it is handled slightly differently – usually by telling the reader that they may be interested in these stories, blogs, or the like. Often these are complex, depending on the interests of the author or the subject they are reading from the current article.

8. HOW NATIVE ADVERTISING WORKS Users click past banner ads because they are viewed as static, just another disruption of the content that we are trying to consume. For this, there's a real term it's called blindness banner. However, native advertising is part of the experience. People are reading them and thus interacting with them on a more meaningful level. Native advertisements have also been shown to affect buying decisions on a more subconscious level as the advertisement message is embedded into the material, and it is not where the consumer expects to see an advertising message.

9. CONCLUSION Native advertising presents advertisers with a lot of incentives, and there's a reason why the industry has been a breakout star. To make sure that you make the most of this impactful ad medium, it's important to be straightforward with your audience, take advantage of people-based photos, and make sure you strut your logo and brand to inspire recall.

10. REFERENCE https://poweradspy.com/blog/promote-your-easter-campaigns-with-native-ads/

11. THANK YOU!