Event Marketing Companies

1. Growth And Development Of Experiential Marketing In Recent Years According to many experts experiential marketing or experiential marketing is actually one of the most basic forms of event marketing and it was actually the growth of the paid media that took the focus away from it for a period. But with the development of new marketing technologies and recent demographic changes experiential marketing is again back in the fray. Moreover, the new generation of consumers with improved mobile and social networking platform connectivity is making the marketers to come up with new plans for providing it a 360 degree product and service experience that is simply impossible to get only from the traditional advertising media. As a growing number of people now literally live in a virtual world – it is no more enough for the event marketing companiesto develop and come out with something about touching – but as a matter of fact they need to come out with solutions those can not only be touched, but can also be touched virtually or digitally. Within a span of a few years experiential event marketing has evolved from being mere event sponsorships to something initiating better and deeper consumer engagement – even sometimes allowing the consumers to create the contents by themselves that they and other fellow consumers will be working with. By allowing the consumers to actually be a part of the content development process modern experiential marketing has converted push content to kind of participatory content making it offer better return on investment.