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Getting to the Gmail Inobx: Gmail Deliverability

Gmail is one of the most aggressive filters out there when it comes to sifting through emails, and they don't care. There are multiple things you need to do in order to not only get to the Gamil inbox, but to the correct tab in their new system.

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Getting to the Gmail Inobx: Gmail Deliverability

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Presentation Transcript

  1. Getting to the Inbox! by…

  2. As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide.

  3. Spam Folder Inbox

  4. A few things you need to know…

  5. Google makes NO apologies for being aggressive with their filtering.

  6. Gmail actively and intentionally filters messages.

  7. If users aren't engaging with your emails, more of your messages will wind up in the spam folder.

  8. Here are a few things you can do to improve your results with specifically!

  9. 1 Make sure all users are opt-in. Confirmed opt-in is even better.

  10. Publish and maintain and clear and simple unsubscribe process. 2

  11. Consider including quick action buttons in your email messages. 3

  12. 4 Run frequent re-engagement campaigns and remove subscribers who haven’t opened an email or clicked on a link within a certain period of time.

  13. Be very careful if you're promoting affiliate offers. 5

  14. Do not use link shorteners. They have been abused by spammers and tend to have an Unfavorable perception with the ISPs. 6

  15. Be aware of your ESPs reputation… • if you're not sending through your own IPs and sending domain. 7

  16. 8

  17. Follow Gmail's best practices at all times. 9

  18. For more information on getting to the Inbox! And to download the Gmail Best Practices Checklist Visit: www.EmailDelivered.com/gmail-inbox

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