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The Role of Content in your Email

Email messages can end up in the spam folder because of infrastructure issues, sender reputation, and content. Spam filtering is also a big piece of the puzzle. To fix the problem it may take only fixing one thing, or you might have to modify a lot.

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The Role of Content in your Email

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  1. THE ROLE OF CONTENT IN YOUR EMAILS. (HOW MESSAGE CONTENT IMPACTS EMAIL DELIVERABILITY) PRESENTED BY HEATHER SEITZ

  2. RULE: A primary factor in whether your email hits the is message content. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  3. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  4. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  5. 1. Links in your emails © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  6. NOTE: This includes link to images in your messages, if you’re using HTML! © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  7. 2. NUMBER OF LINKS © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  8. 3. OVERALL MESSAGE CONTENT © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  9. 4. HTML vs. TEXT © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

  10. The actual links in your email messages. The number of links in your email messages. Overall message content HTML content and general formatting. RECAP. THINGS TO TEST FOR INBOX PLACEMENT

  11. THE ROLE OF CONTENT ININBOX PLACEMENT Learn more about how product launches impact your email delivery: http://www.emaildelivered.com/role-email-content. Remember to sign up for the FREE Email Delivered Pulse newsletter for email articles, tips, and resources for email marketers. http://emaildelivered.com/subscriptions/pulse-subscription-center. © Copyright 2014 – EmailDelivered.com & Marketers Publishing Group, Inc.

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