Telemarketing Services

1. What are the different types of telemarketing services for call centers? Telemarketing plays an important role in the BPO sectors for establishing communication. It comes with utmost flexibility and dynamism that helps in reaching the customers the company targets in a short time span. This is one of the popular tools that help as an effective tool for communication. However, there are different types of Telemarketing Services adopted by the businesses depending on their nature. Outbound telemarketing services The Outbound Telemarketing is a kind of marketing service, where the company comes into direct contact with the customers. It is one of the powerful tools that work well not only for the small businesses but multinational organizations also. Through this, the companies can remain in touch with the prior and the current customers at a time. The telemarketer in this situation is unknown with the fact that whether the customer is interested in the products or services he is marketing. It is just a cold call which may or may not get converted into business. B2B Customer Services B2B Customer services, also known as Business to Business marketing is a type of marketing that involves organizations, companies, and businesses. The communication is carried out for using the goods produced, services shared, etc. in general or for reselling the products to the consumers in the form of wholesale to retail sale. There are thousands of companies working with strong strategies on this concept of marketing, where the customer services are carried out with the

2. companies to whom the sales are made. The Customer Service, in this case, relates to the bills, invoices, orders, etc. The main criteria of companies involved in B2B marketing are the price and the profit related with the products and services, on which majority of their decisions rely. B2C Customer Services B2C Customer services, popular as Business to Customer service refers to the marketing of products and services from the companies to the customers. The main aim of the businesses in this kind of Customer Service is to provide the customers with the best products, advertise, creating the necessity of the products, selling, etc. With the help of an effective strategy, the businesses create the necessity of the products and encourage the customers for purchasing it with the help of attractive advertising. When the goods or the services are based on instant needs, the consumers would quickly move for purchasing the product. The services for the consumers in this kind of telemarketing services include placing and dispatching orders, complaints from consumers, demand of the consumers, feedback, etc. Hence, Outbound telemarketing, B2B customer services, and B2C customer services are all different types of telemarketing services, that are selected by the businesses as per their requirements.