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Mobile_App_Brand_Protection_PPT

Mobile app brand protection ensures that customers interact only with authentic applications.<br>

Emma325
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Mobile_App_Brand_Protection_PPT

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  1. Mobile App Brand Protection • Mobile app brand protection ensures that customers interact only with authentic applications. • Prevents fake apps • Protects brand trust • Reduces fraud & data theft

  2. What is Mobile App Brand Protection? • It is a proactive approach to detect, monitor, and remove fake or impersonating mobile apps. • App store surveillance • Brand misuse detection • IP protection

  3. Mobile App Impersonation Threats • Cybercriminals create lookalike apps to deceive users. • Cloned UI & branding • Malicious APKs • Phishing-based apps

  4. Why App Spoofing is Dangerous • Fake apps cause direct and indirect business damage. • Loss of customer trust • Financial fraud • Legal & compliance risks

  5. Countermeasures Against App Impersonation • Organizations must adopt automated and continuous defenses. • Real-time app monitoring • Rapid takedown workflows • Threat intelligence

  6. Best Practices for Brand Protection • A layered security strategy strengthens brand defense. • Secure app signing • Regular audits • User awareness programs

  7. How GSPANN Helps • GSPANN enables enterprises to combat mobile app impersonation. • App spoof detection • Brand abuse monitoring • Digital risk mitigation • Read more on GSPANN blog

  8. Thanks

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