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Stop the Churn: Your PIM/PXM Transformation Guide

Traditional Product Information Management (PIM) systems focus solely on product data accuracy. However, modern customers demand rich, contextual experiences that basic PIM solutions cannot deliver, driving them to competitors.

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Stop the Churn: Your PIM/PXM Transformation Guide

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  1. Stop the Churn: Your PIM/PXM Transformation Guide

  2. Understanding the Customer Experience Gap Traditional Product Information Management (PIM) systems focus solely on product data accuracy. However, modern customers demand rich, contextual experiences that basic PIM solutions cannot deliver, driving them to competitors. • PIM manages technical specifications and basic product attributes only • Customers expect personalized, engaging content across all touchpoints today • Competition delivers superior experiences using advanced technology platforms • Static product data fails to inspire purchases or build loyalty

  3. What is Product Experience Management (PXM)? Product Experience Management (PXM) extends beyond traditional PIM capabilities by orchestrating rich content, contextual information, and personalized experiences. PXM transforms product data into compelling customer journeys that drive conversions. • Combines product data with marketing content and digital assets • Delivers personalized experiences based on customer context and preferences • Optimizes content for each channel, device, and customer segment • Enables storytelling that emotionally connects products with customer needs

  4. Business Benefits of PIM/PXM Transformation Transitioning from PIM systems delivers measurable improvements in customer engagement, conversion rates, and competitive positioning. Enhanced product experiences directly address customer expectations, reducing churn and increasing revenue. • Increased conversion rates through emotionally engaging product storytelling • Reduced return rates with accurate, contextual product information • Faster time-to-market for new products across all channels • PIM/PXM improves customer satisfaction scores and brand loyalty metrics

  5. Strategic Implementation Roadmap A successful PIMPXMmigration requires careful planning, stakeholder alignment, and phased implementation. A structured approach minimizes disruption while maximizing benefits, ensuring smooth transition and rapid value realization. • Audit current product data quality and identify content gaps • Select PXM platform aligned with business goals and infrastructure • Develop governance framework for content creation and management • Train teams on experience-driven thinking versus data-centric approaches

  6. Partner with Experts for Success PIM/PXM transformation requires specialized expertise in technology selection, change management, and experience design. Professional consulting partners accelerate implementation, minimize risks, and ensure optimal outcomes for your investment. • Expert assessment identifies optimal PXM solution for your needs • Proven methodologies ensure smooth migration with minimal business disruption • Strategic guidance aligns technology with customer experience objectives • Ongoing support maximizes platform capabilities and ROI realization

  7. Thanks

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