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Top 13 Biggest SEO Trends of 2021

SEO has been evolving and adapting to new technologies. It is rightly said, u201cAlways keep your eyes open for new ideas, new products, and new trendsu201d. Staying on top of the latest SEO trends 2021 has become an integral part to outperform the competitors. <br><br>The enterprise SEO trends can help in the guidance of the website and digital marketing can improve to drive traffic, revenue, and brand recognition. <br><br>Do you want to attract qualified traffic to your website?<br><br>It is possible by implementing the proper search engine optimization strategy that is the most effective way for attracting qualified

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Top 13 Biggest SEO Trends of 2021

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  1. Top 13 Biggest SEO Trends of 2021 INTRODUCTION - • Staying on top of the latest SEO trends 2021 has become an integral part to outperform the competitors.  • Do you want to attract qualified traffic to your website? • It is possible by implementing the proper search engine optimization strategy that is the most effective way for attracting qualified traffic.  • Let’s go through the biggest SEO trends of 2021

  2. 1. ARTIFICIAL INTELLIGENCE WILL PLAY A HUGE PART • AI plays a big impact on a lot of people and influences how people will interact with any type of online content in 2021. • RankBrain is a key player developed by Google. It is very crucial for the determination of SERP rankings. 

  3. 2. USER EXPERIENCE • Page Experience – Google is working towards a new algorithm that is based on the perceived experience a user will have with your web page. A new set of metrics are used in order to measure the Google experience known as Core Web Vitals.  • Reliable Hosting –You must ensure that the hosting service has the right infrastructure to support your eCommerce site performance during high-traffic and high-transaction days. 

  4. 3. MOBILE-FIRST INDEXING WILL MAKE MOBILE-FRIENDLY WEBSITES • Mobile SEO has seen a good rise in the previous years, looks to reach the highest potential in the year 2021. • This is one such SEO trend that can either make or break your chances of ranking high on SERPs.  • Also read- Mobile Website – Why Does Your Website Need a Mobile Makeover

  5. 4. ORIGINAL LONG-FORM CONTENT WILL BE AHEAD • The quality of content is very important to attain good SERP rankings. • The latest trend also says that the long-form content helps in the generation of more organic traffic than the short-form content. • Good quality and long-form content that exceeds 3000 words, can fetch more than 3 times the amount of traffic than the short-form content.

  6. 5. SEARCH INTENT WILL ASSUME GREATER IMPORTANCE • Search intent tells what the target audience is aiming at. It is the topmost SEO trend because it can map the journey of the customer.

  7. 6. LONG-TAIL KEYWORDS HAVE BECOME IMPORTANT • One of the biggest SEO tools can also be the usage of long-tail keywords. • There is also a chance that the long-tail keywords will buy your products or services as they are already searching for something specific.

  8. 7. STRUCTURED DATA PLAYS AN IMPORTANT ROLE • Structured datais quite prominent and withholds its importance in 2021. • Structured data is an additional description that is present on your web page on a SERP, in the form of ratings, reviews, and many more.

  9. 8. LOCAL SEO PLAYS A BIG ROLE • Over the past few years, location-based searches have also grown significantly. • Hence if you are working on a local SEO strategy, you must ensure that the listing should be executed properly.

  10. 9. DATA ANALYTICS IS BECOMING MORE RELEVANT • Data Analyticsis a very impactful SEO trend and the power of data science is well known to all digital marketers. • Also read- Best Analytics Tools for Mobile Applications

  11. 10. SEO SCALABILITY • If you want to remain ahead of your competition, you must focus on building scalability in your SEO services.  • You must set up an alert system that helps in monitoring the significant changes like ranking the important keywords, URL Changes, or changes in the content.

  12. 11. VOICE SEARCHES WILL INCREASE • The Voice Searches have become more significant in comparison to the typed searches, especially for people with smart devices. • The search intent matters a lot, hence the businesses need to consider the voice searches as well while building the SEO strategy. • Also read: Voice Search Optimization: The Impact of Voice Search on Modern SEO

  13. 12. FEATURED SNIPPETS WILL BE MORE PROMINENT • A featured snippetcan be a list, paragraph, table, review, etc. if you want to obtain a snippet from Google, you must have your webpage on the first page of Google SERP.

  14. 13. IMAGE SEARCH ENGINE OPTIMIZATION • Without optimization, uploading an image can weigh the complete website down. • Compressing the images will not only improve the user experience but also help your search engines to crawl and reward the web pages.

  15. SUMMARY • In 2021, the organizations need to keep up with some SEO trends to improve the website as well as drive relevant traffic to the website. • SEO is getting complex with each passing day, and businesses should leverage the latest SEO techniques to gain perfect results.

  16. More from Escale: • 5 Common Mistakes that SEO Bloggers Make on Their Blog Post • How to Build the Right Content Marketing Strategy for SEO Growth • Top Benefits of Mobile-First Web Design

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