PARAMETERS OF GOOD SOCIAL REPUTATION • Reputation management refers to the influencing and controlling of an individual's or group's reputation. • Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. • So for better reputation we need to focus on: • Identify and evaluate potential risks. • Establish a Social Reputation. • Establish a Social Reputation. • Improve brand perception.
WHY MONITOR YOUR ONLINE REPUTATION • It takes time, effort and an elaborate strategy to build a solid company reputation, but everything you’ve worked to build can be undone in just a few hours. • Negativity spreads like wildfire, especially in an environment that’s open 24/7. Any online content, positive or negative, impacts how people view your business. • Eighty-three percent of consumers say online reviews influence their perceptions about companies and 80% report that negative online comments changed their purchasing decision.
With so much at stake, it’s important to monitor your company’s online reputation daily • Watch Industry Websites • If This Then That (IFTTT) automates simple online tasks by using one of the most basic principles: If this happens, then do that. • IFTTT lets you set up rules (called recipes) for everything from getting the latest weather updates as a text message to automatically sending Instagram photos to Twitter • You create a recipe by choosing a trigger channel (the “if this happens” part) and an action channel (the “then do that” part). • To monitor what people are saying about your company, set up a recipe that scans RSS feeds of important industry websites, then sends you a daily email alert with the results—IF [website] mentions your company, THEN receive an email alert.
2. Track Employee Mentions • Google’s Me on the Web tool notifies you when personal data appears on the web. It’s handy if you want to monitor mentions about certain company employees or senior staff. • Me on the Web is simple to use, but you do need an existing Google account. To set up an alert, click Stay current with web alerts, type your search term(s) in the text box and click Add. • You can set up as many search terms as you like and you can choose how often to receive alerts for each term.
3. Filter Instant Social Searches • If you want to instantly search blogs, Twitter and Facebook for specific terms, IceRocket is the tool you need. • IceRocket doesn’t require an account and is easy to use. Just type your term(s) in the search box and choose the channel you want to search: blogs, Twitter, Facebook or search all. • What I like about IceRocket is its wide range of filter options that personalize search results. For example, you can search blog posts limited to certain authors or filter Twitter searches by hash tags, text or links.
4. Find Influencer Opinions • Topsy is a powerful Twitter search tool (more powerful than Twitter’s native search). Use Topsy to find key influencers related to your industry and company, as well as sentiment scores over a period of time. • It’s important to monitor influencers to see what they’re saying about you specifically or your industry in general. Type a topic (or your keywords) in the search box and click the Influencers tab in the left menu. • Find out what industry experts are saying. • Monitor the sentiment score for your company or niche by choosing a date range in the left sidebar. The first box displays the overall sentiment related to your topic or keyword(s) for that date range • Use all of Topsy’s options to keep up with what’s being said about you, your competitors and any general discussion around your industry.
5.Search for Sentiment • Social Mention returns results based on the sentiment of social media buzz around your company. You can monitor multiple websites in one place and even find out which keywords people use when talking about your company. • To set up Social Mention monitoring, type your search term(s) in the text box and choose a channel. You can sort results by date, source and time.
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