Why is SEO for startups so Important - EvenDigit

1. Why Is SEO Important For Startups?

2. All are equal in the eyes of God and Google! Google doesn’t discriminate whether you are a small business or a big one. Google knows just one thing, and that is content relevancy. It reads the search term and, based on search intent, shows the most relevant answers. So, the question arises “How is it possible that some business succeeds so well in just a few years of their inception, whereas some bleed to doom?” “When One business can achieve, then Other businesses can too.” Google allows all the businesses a fair chance to rank on top positions. Thinking of yourself as a startup and undermining yourself than any big-shot competitor is totally wrong. You, too, can rank on top positions with quality SEO. SEO for Startups is as Important as a CEO!

3. Importance of SEO for Startups Here are the list of case studies of businesses that started from the scratch and now are a big brand. Have you ever heard of Slack, Voonik, Digit Insurance, or a dozen startups that started one fine day and started touching skies in a matter of just a few weeks? One thing that is common to most of them is how they managed the SEO for their startups. They may or may not have used all the SEO activities, but there have certainly been some of the tasks that they did exceptionally well. They mixed these small tasks in their marketing and business strategy and grew so big in such a short span. Here we have curated 5 such businesses that focused attentively on very small and often overlooked tasks such as User feedback, Press Release, Mobile Friendliness, and many more.

4. Case Study 1: Slack Slack (launched in February 2014) is a professional collaboration software that offers the organizations and their employees’ messages, exchange files, and other necessary business-critical actions. It’s easy-to-use UI, and the team’s attention in making it user-friendly made it a successful app in a very short time span. Which SEO Elements worked for this Startup? Defining Their Own Market When they launched, they knew they are not introducing a new product, and they are offering what people already have. And so, to stand out, rather than promoting themselves as a communication app or something as such, they focused on promoting themselves as a solution to the pain points of their potential userbase. User Feedback Another factor that they focused on was giving attention and priority to what users are saying. Rather than covering the bad reviews with a bulk of false positive reviews, they started understanding and addressing their users’ issues. Soon, in no time, they emerged as a public-preferred app.

5. Case Study 2: Voonik Voonik (launched in 2013) is a mobile app operated online marketplace, serving women’s fashion industry. They have more than 10 Lac products from 5500 stores and 3000 brands. Their focus on enhanced mobile experience led them to success in no time. Which SEO Elements worked for this Startup? Mobile Friendliness They constantly kept on listening to their user suggestions and improving their product development. They started this app for mobile devices, and even to date, their major users are from mobile devices. Press Release While they were growing, they took due care of making Press releases every now and then. It helped them in spreading brand awareness multifold to both national and international users.

6. Case Study 3: Digit Insurance Starting its operations in December 2017, this insur-tech is already giving tough competition to some industry giants. They have secured Rs 1,200+ Crores Premium In 17 Months. Which SEO Elements worked for this Startup? Image analytics for Inspection – part of on-page SEO Like Google Image search, they use image analytics to inspect and verify everything from Policy requests to claim requests. Using user-friendly content, like use videos and simplified things. They uncomplicated everything they wanted to say or represent. They use easy to read copies, infographic designs, and explainer videos to pass on their messages to their audience. They made sure that even a teen easily understands them.

7. Case Study 4: Xtend Outdoors Xtend Outdoors is located on the Sunshine Coast in Queensland, Australia. It is among the leading camping and caravanning accessories, awning, annexe, and shade suppliers. They have a physical store and a webshop as their point of sales. Which SEO Elements worked for this Startup? Duplicate content check They checked all the pages and removed any duplicate content. Duplicate content is like a black hole that sucks the quality away from a website, pushing it to the depth of SERP positions’ darkness. Page optimization They removed any redundant and useless pages. URLs were restructured. Heading tags, footer design, sitemaps, title and meta description tags, images, and alt texts were also optimized to make the right pages rank on the SERPs. Broken-link check The broken links were removed for reducing the 404s. which also resulted in better navigation for the users.

8. Why Should Startups Invest in SEO? : To get desired business growth, a startup must incorporate SEO in its strategies and make sure to invest a fair share in reaping the best results in the long run. As we saw in the above cases of startup successes that these brands used SEO elements to Enhance Brand Trust With so many existing Brands, having a brand trust is a key to hack the competition as a startup. These brands took careful steps to build their brand trust exponentially and leaped to the top. Have a better Brand Visibility Unless your brand is not visible, people won’t start knowing you. These startups made sure to leverage their visibility through optimized online presence, thus getting the top position on SERPs.

9. Get relevant Traffic with Mobile Optimization They worked on making their brands, mobile-friendly as they knew that mobiles were future and targeting mobiles would be the real game-winner for anyone. Improve Authority with Backlinks Backlinks are like your online background verification, the more backlinks you have, the more trustworthy you look to any buyer. These brands made sure to create tons of backlinks, right at the initial stage to flood the google with just their organic results on SERPs. Improve User experience with Quality Content Content has become a myriad of iterations of the exact same thing. But these brands made sure to voice their own unique messages, and it turned out effective and successful. Get ROI by investing smartly in the SEO These brands didn’t believe in ‘one-size-fits-all’ and chose to have personalized SEO packages. They used some activities and made sure to do them quite well.

10. The Trend’s Changing! So, you must also start doing SEO for your Startup and strengthening your path to success. The time you will take today in starting SEO will cost you by delaying the results by several months. So, remember that clock is ticking and make every moment count. Hire EvenDigit to sketch a personalized SEO package for you and hop on to hacking Google’s journey! There is always a need of SEO for Every type of Business. Know the importance of SEO here: https://www.evendigit.com/how-seo-is-important-for-your-website/

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