HOW CAN BUSINESS MATCHMAKING EVENTS PUT YOU ON TOP?

1. HOW CAN BUSINESS MATCHMAKING EVENTS PUT YOU ON TOP? By now, it is obvious that business matchmaking is crucial to events. But what exactly are the benefits of a business matchmaking app? How can this easy and intuitive tool help you create a memorable event, all while delivering a higher ROI for exhibitors and sponsors? Here are the top three benefits of using a business matchmaking app. Benefit #1 Match Attendees With Exhibitors No prizes for guessing the first and the most important feature of business matchmaking apps: connecting exhibitors with prospects. Once prospects are matched with exhibitors, they not only save their time, but exhibitors generate meaningful leads and prospects remain engaged throughout the event. It offers a high level of networking between prospects and exhibitors Benefit #2 Create Personalized Meeting Schedules Creating personalized meeting schedules between prospects and exhibitors comes handy if your event is aimed at different audiences. Having a unique agenda for your attendees based on their job title, interests, registration level or any other criteria drives higher engagement and creates customized event experiences. It helps attendees to arrange their meetings even before the event starts. Benefit #3 Track Event Data And Get Detailed Reports We all know that event data is a gold mine and is critical to the success of any event. A b2b matchmaking software is your secret weapon of live event data and can give insights like never before. For an event organizer, the app allows them to see attendees’ movements and get information about their preferences. For an exhibitor, they can get their business matchmaking data exported to their CRM. This will help them further analyze which attendee profile is best suited for their business.