Digital Marketing Course in Chandigarh

1. Digital Marketing Course in Chandigarh Digital Marketing Course in Chandigarh The digital marketing course covers the strategies and technologies required to effectively grow a business through digital marketing. The goal of digital marketing is to create a digital campaign that will advertise a company on the web and social media platforms. A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies. 1. Search engine optimization (SEO) and search engine marketing (SEM) Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions, let alone the next page. In such a highly crowded space, digital marketers use SEO marketing to ensure that their webpages rank high in Google searches so that potential customers actually find their products or services online. Generally, SEO marketing targets organic search terms, meaning marketers create content that naturally aligns

2. with and ranks for top search terms related to their product. Search engine marketing (SEM) strategies typically incorporate both organic and paid media, such as buying ads on Google. 2. Content marketing Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience. Content marketing can take many forms across a range of digital media channels, including: •Informative articles and blog posts •Original videos •Podcasts •Newsletters (like Substack, Medium, or LinkedIn) 3. Email marketing Marketers send out timely emails to large groups of people who have signed up for their contact list to inform potential customers of sales, discounts, and product launches. The impact of email marketing is clear: When used strategically, it can have an average return on investment (ROI) of 4,200 percent for every dollar invested [4]. Some common examples of emailing marketing include: •Timed emails that raise brand awareness during holiday seasons •Blast emails that inform recipients about upcoming sales events •Targeted emails that send personalized offers and messages to specific groups on an email list. 4. Pay-per-click (PPC) advertising Pay-per-click (PPC) advertising is a digital marketing model that involves an advertiser paying a publisher each time their ads are clicked. Typically, the publisher is a website owner, search engine operator, or social media platforms, such as Facebook or Instagram. Typical examples of PPC advertising include: • Banner ads that flank web content on the sides or top of the page

3. •Social media ads that appear in the feeds of targeted audiences •Ads that appear when a specific keyword is searched on a search engine, such as Google 5. Social media marketing Social media marketing is a form of digital marketing that uses social networks such as Twitter, Instagram, YouTube, Facebook, and TikTok, to reach customers. It leverages the reach of social media channels with data-driven efforts to reach targeted consumers. Whether through computers, mobile devices, or mobile apps, social media offers the opportunity to reach a wide—and targeted—audience of possible consumers. 6. Influencer marketing Influencer marketing is when brands partner with popular social media influencers to promote products and services. Influencers use their expertise, experience, and content creation skills to connect with other social media users. Through their authentic and relevant content, influencers can drive traffic to the brands they represent and even inspire their audiences to purchase products and services. 7. Affiliate marketing Similar to influencer marketing, affiliate marketing refers to when a business rewards third-party affiliates, often influencers or content creators, to promote the business's products and services. Typically, affiliates have used and enjoyed the product or service and create content on digital channels like social media, blogs, and email to tell their audience about their experience and entice them to buy. The affiliates then receive compensation such as a percentage of sales, free products, or other rewards. Digital marketing salary and job outlook Digital marketing is an in-demand field with a growing impact because it offers brands the opportunity to reach billions of people using the internet and social media today.

4. On average, advertising, promotions, and marketing manager roles are projected to grow by 6 percent between 2022 and 2032, according to the US Bureau of Labor Statistics [5]. Glassdoor estimates that the average annual salary for a digital marketing manager in the United States is $122,999 as of May 2024 [6]. How to become a digital marketer Digital marketers need to be familiar with marketing, business, communications, and digital technologies, as well as different types of digital marketing. You'll need to be creative, strategic, and analytical. To get started in digital marketing, here are some steps you can take: 1. Gain digital marketing skills. Many employers prefer candidates with a bachelor’s degree in either business or communications, but a degree isn’t always necessary, especially if you have the right skills. You can build digital marketing skills by taking courses or getting a certification in various areas of digital marketing. Here are some skills to prioritize: •Communication •Collaboration with designers, strategists, and product developers •Creative thinking •Data analysis and familiarity with marketing analytics •Social media marketing •Content creation •SEM/SEO •CRM tools •Mobile marketing •Video editing •Generative AI 2. Complete digital marketing projects. This is a great way to apply your digital marketing skills and education, explore your abilities in this dynamic field, and gain real-world experience. Projects might include: •Build an online store through an e-commerce platform and improve its SEO. •Create a social media influencer campaign.

5. •Help a small business improve their paid ad strategy As you complete projects, be sure to compile a portfolio that showcases your best work and update your online presence, including your LinkedIn profile, personal website, and social media accounts. 3. Look for entry-level digital marketing jobs. Getting an entry-level digital marketing job is the next step in breaking into the field and set yourself up for career growth. To find a digital marketing job at the entry level, scour Glassdoor, Indeed, and other career sites for roles like social media coordinator, digital marketing specialist, entry-level content strategist, marketing data associate, and marketing assistant. Improve your resume and practice your interviewing skills. Advance your digital marketing skills with Coursera A career in digital marketing is possible with the proper preparation, training, and approach. Start building the skills that companies are looking for and earn a credential inside one of Coursera's professional certificates: The Google Digital Marketing & E-commerce Professional Certificate is a great option for learning the breadth of the digital marketing world, from email marketing and social media, to marketing analytics and e-commerce stores. To focus on social media platforms and how to get the most out of them, consider the Meta Social Media Marketing Professional Certificate. To explore the role of digital analyst, consider the Unilever Digital Marketing Analyst Professional Certificate. resume and practice your interviewing skills. Here are some additional resources for your job search: •How to Get a Job in Digital Marketing •How to Get Your First Job: A Guide •Digital Marketing Career Learning Path •Start Your Digital Marketer Career