How To Plan A Marketing Budget

1. Call Us: 1-256-319-3470 info@ftxdigital360.com How To Plan A Marketing Budget As a business owner, are you considering investing a portion of your corporate budget into digital marketing? Even if one of the departments at your company has been managing email marketing, social media marketing, and posting blog articles on your website, it might not be enough. Unless you allocate a reasonable budget to marketing your brand, the digital marketing efforts at your company are probably not going to deliver results. There’s no alternative to getting serious about professionally marketing your business online, but what if you have no idea where to start? Should you hire an in-house marketing team? Should you outsource your digital marketing to an agency? Most importantly, what is it really going to cost to launch digital marketing campaigns that successfully expand your customer base, retain loyal customers, build brand presence, increase revenue, and ultimately deliver a worthwhile return on investment? If these critical questions have crossed your mind, then you’ve come to the right place. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com In this article, you’ll learn how to plan a marketing budget that will work for your brand, as well as learn about: •Why you need a marketing budget •How to plan your marketing budget •Specific digital marketing campaigns to fund •The benefits of hiring in-house marketers vs. working with a marketing agency •How to determine your overall marketing budget Sounds like a lot of ground to cover, right? We’re going to lay it all out as concisely as possible, but if you already foresee that doing the legwork of calculating your marketing budget and appropriately allocating funds is too much for you to tackle, then give us a call and let the digital marketing specialists at FTx 360 develop a personalized budget for your company and handle the execution of your campaigns for you. WHAT IS A MARKETING BUDGET? In general, a budget is an estimate of categorized expenses for a project or a fixed duration of time. A digital marketing budget retains the same definition, but has the potential to become extremely complex, depending on the number of marketing categories, or campaign types, and revenue goals. Meaning, funding your digital marketing campaigns really shouldn’t be an expense, but rather an investment. For example, if you invest $X, you should see a return of at least 100% to break even. Once your marketing campaigns have been running for a while, the campaigns themselves should generate the necessary revenue to fund the continuation of the campaigns. The real question is where is the original $X budget coming from? Your surplus of business revenue. How long can your business revenue surplus reasonably support the initial period of campaign investment? At what point in the marketing timeline must you begin to receive a financial return that’s directly derived from the campaigns themselves? These are important variables to understand before you commit to a specific digital marketing campaign or set of campaigns. Keep Reading to know How to Plan a Marketing Budget www.ftxdigital360.com