What’s The Difference Between Bounce Rate And Click-Through Rate?

1. Call Us: 1-256-319-3470 info@ftxdigital360.com What’s The Difference Between Bounce Rate And Click-Through Rate? Bounce rate and click-through rate (CTR) are two crucial metrics that determine the engagement on your website. By achieving an ideal combination of these metrics, you can increase user engagement on your website and generate more leads and conversions. In this guide, you’ll learn: •What bounce rate and CTR are? •How they impact engagement and sales? •Tips to improve both Without further ado, let’s get started. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Bounce Rate Let’s start with the bounce rate first. Definition: Google Analytics defines bounce rate as the percentage of “single interaction visits” to a website. It refers to the percentage of website visitors who leave or bounce away from a page without taking any action. Reasons for a High Bounce Rate Several factors can contribute to a high website bounce rate. Let’s look at all the possible reasons for your visitors to bounce away. Slow Loading Time: A mere five-second delay in website load time can increase the bounce rate by 37%. If your website is slow and takes forever to load, many of your visitors will bounce away. Errors: Error pages can be a major turn-off for website visitors. If they visit your website and see a 404 Error or any other error, they’ll leave the site and most likely never return. Website not Mobile-Friendly: Mobile accounts for 54.8% of all web traffic, and this figure will only increase in the upcoming years. Hence, if your website isn’t mobile-friendly, users opening it on a mobile device will leave. Poor Content: Sometimes, a high bounce rate can be a result of poor content. If your website content, i.e., text, images, videos, etc. isn’t engaging and helpful, users won’t have a reason to stay on your site. No Call to Action:If your site doesn’t have a clear call to action (CTA), users won’t know what they should do. As a result, they’ll leave. How to Reduce Bounce Rate? The good news is that you can easily fix a high bounce rate by making some changes to your website. Here are some practical tips to follow. •Determine why your visitors are leaving. Heatmap tools can help with this. •Create a well-structured and user-friendly website with to-the-point content, engaging visuals, and a lot of white space. www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com •Make your website responsive so it opens seamlessly on all devices. •Resize your images to make them load faster. •Use video to hook in the visitors. •Use interactive content and live experiences to increase engagement. •Include relevant CTAs to drive action. Click-Through Rate Click-through rate is another fantastic metric to measure engagement on your website. Definition: Click-through rate (CTR) refers to the number of clicks divided by the total impressions, which is denoted by percentage. CTR is a versatile metric that applies to all marketing campaigns, including paid ads, SEO content marketing, and email marketing. Reasons for a Low CTR A low CTR can be determined by: Wrong Audience: The CTR can be low if you target the wrong audience. If you show your ads or send emails to people who are not interested in your product/service, they won’t engage. Bad Copywriting: Sometimes, a low CTR is because of bad copywriting. If the titles of your ads, emails, or blog posts are not catchy, people won’t be intrigued to click them. No Interest:If your target audience isn’t interested in your offer, they won’t click your ads or links in your emails. Improper Keywords: If your ads have a low CTR, it could be because of inappropriate keywords. The keywords you use in your ads should align with your audience’s interests. How to Improve CTR? Here are some proven strategies you can follow to improve the CTR of your paid ads, organic campaigns, and emails. www.ftxdigital360.com

4. Call Us: 1-256-319-3470 info@ftxdigital360.com •Run paid ads and improve your quality score, as Ads with a high-quality score will receive a higher ranking on SERPS and get more clicks. •Use long-tail keywords for both paid and organic campaigns, as they have strong buyer intent. •Use descriptive URLs to reinforce your core topic. •Make your headlines catchy but believable. For emails, make your subject lines descriptive and exciting. •For blog posts, try to grab a featured snippet. Featured snippets get 31% more clicks than regular listings. •For paid ads, run A/B tests to test different ad types, keywords, audiences, and ad copies to see which one gets the most clicks. Read full blog on What’s The Difference Between Bounce Rate and Click-Through Rate www.ftxdigital360.com