Why Google My Business Is Important

1. Call Us: 1-256-319-3470 info@ftxdigital360.com Why Google My Business Is Important For businesses with physical locations, your digital marketing strategy will not be complete without a Google My Business listing. Google is by far the most used search engine in the world. Microsoft Bing comes in a distant second place, and lagging far behind Bing are Yahoo Search, DuckDuckGo, and the strangely named Qwant. In terms of daily direct queries, only Google and Qwant are quantified and openly published. The results are stunning. Google receives over 9-billion daily queries, whereas Qwant receives a measly 10 million. Apparently, you Qwant always get what you want… when you list your business on Qwant. All joking aside, we probably don’t have to convince you that Google is a superior search engine. But you might need some additional information before you agree that listing your company on Google My Business is important. By the time you reach the end of this blog post, you’ll not only agree that creating and managing a GMB page is important, but you’ll understand why. www.ftxdigital360.com

2. Call Us: 1-256-319-3470 info@ftxdigital360.com Ensures Discoverability These days, businesses pour their time, effort, and money into SEO strategies that will ensure their websites land on the first page of Google’s SERP (Search Engine Results Page). First and foremost, Google My Business provides brick-and-mortar companies with superior SEO capabilities. A GMB listing ensures that Google users will find your company on both Google Search and Google Maps, and have access to your address, phone number, and website. Informs Customers GMB is all about local SEO and broadening your customer base locally. When your business appears on Google’s map during relevant user searches, those users can quickly determine if your location is close enough for them to make the trip. This initial determining factor helps convert users into customers, but there are a few more steps in-between, such as reading customer reviews, calling your business, and investigating your products or services. The bottom line is that your GMB listing will inform customers of all the pertinent information they will need. Boosts Consumer Confidence One of the greatest determining factors that will help persuade consumers to visit your business is the average star rating that appears on your GMB page. We’re talking about customer ratings and reviews. Whether a prior customer leaves a review or a star rating, both feed into the overall star rating average that Google users will see when they discover your GMB listing. Consumers like to compare businesses by reading these reviews and judging the difference in ratings, which means that your five-star and high-star reviews will ultimately boost consumer confidence in your brand. Increases Brand Awareness Even if a Google user decides not to visit your business, the fact that they found you in Google’s search results thanks to your GMB listing will help to increase their awareness about your brand. This could influence them to choose your business next time. Remember, Google My Business is all about increasing your company’s presence locally to attract local customers www.ftxdigital360.com

3. Call Us: 1-256-319-3470 info@ftxdigital360.com that will shop with your brand time and again. In terms of achieving this goal, there is no better free marketing tool on the internet than GMB. Enhances Business Reputation Your business’s reputation matters, especially when you rely on local customers. An aspect of managing your Google My Business page is that you can read and respond to customer reviews, and future customers can see those interactions. Even if you receive a poor review, it’s possible to use the opportunity to improve your brand reputation. The key is to respond to the poor review in such a way that rectifies the complaint, or at least takes an honest step in that direction. Consumers don’t expect perfection, but they do expect professionalism, which you can demonstrate in moments like this. GMB makes reputation management easy. Improves the Trust Factor Even though maintaining a GMB page might seem relatively passive, it’s extremely proactive when it comes to building trust with consumers. The trick here is to fully fill out your company’s information within your profile and provide as much detailed information as possible about your business’s policies, hours of operation, and other critical details that consumers are going to want to know. You can even go above and beyond by linking your business blog to your GMB page so that Google users can discover and read your articles, which we’ll examine in the next section of this blog post. Read More: www.ftxdigital360.com