5 Ways a Point of Sale System Can Increase Customer Loyalty

1. 5Ways a Point-of-Sale System Can Increase Customer Loyalty Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the principal component of their retail store. A combination of software and hardware, your POS system is so much more than a cash register that records sales transactions. It actually serves as the central nervous system of your entire business! In fact, your Point-of-Sale system has the capability of providing you with the most valuable marketing tool there is–consumer data. Consumer data is important because it depicts the entire demographic of your customers. By keeping track of their buying behaviors, you have insight into who is purchasing, what they’re purchasing, and when they’re purchasing it. But is your system optimized to build long term, profitable relationships? www.ftxglobal.com

2. Here are 5 ways a modern Point-of-Sale system can increase your customer loyalty: 1) Easy Sign Up with Our Advanced Pos System for Retail Store Having a loyalty program that integrates into your POS system plays a key role in the program’s overall success. What better time for a customer to enroll in your loyalty rewards program than when they’re already in the process of making a purchase? Collecting customer information at the POS isn’t necessarily a fast process and can cause unwanted frustration. However, with FasTrax POS and Loyalty, you have the ability to simply scan the customer’s driver’s license at the register to quickly capture and retain all relevant customer information. This automation saves businesses time and money by eliminating the labor it takes to manually enter customers’ information at the register. Customers will thank you too since it’ll save them valuable time before their next destination. 2) Customer Engagement Not only does a POS record your customers’ purchase histories, but the POS can also track and view your customers’ shopping habits and browsing behaviors. When customers sign up with your program, you will have the ability to collect their email addresses, phone numbers, physical addresses, birthdays, and maybe even their social media accounts. Having this stored in your POS database centralizes all customer demographic information and keeps it organized for future engagement and segmentation. Connecting and interacting with customers through these mediums can actually foster a great deal of loyalty if all contact you make is kept relevant, informative, and fun. For example, something as simple as a ‘Happy Birthday’ pop-up message on your POS can go a long way. That small recognition at the register could be what connects a customer to your brand! Read More to Know 5 Ways a Point-of-Sale System Can Increase Customer Loyalty www.ftxglobal.com