www.homebaking.org Charlene Patton, FCS Foods & Nutrition In Business Making Cents: DIY Foods for Individuals and Families
Food is Fabulous! Food is essential to energy, health, beauty, success and also anticipated, appreciated and shared with family, friends and COMMUNITY!
FCCLA Provides Opportunities to empower youth to teach others
WHERE ARE WE TODAY? • In-home meals have been increasing the last few years while growth in usage of restaurants has slowed. • 78% of consumer’s meals were consumed at home in 2007. Source: The NPD Group- – 3/08
What About Baking Ingredients? • Sales of flour, shortening, oils and other baking supplies are projected to rise in 2009 as more consumers cook from scratch • Coupon redemptions will rise in 2009 as more consumers purchase goods from the grocery stores Source: Mintel Insights & Impact -2009; Supermarket News – 1/2009
Old fashioned skills such as cooking/baking will become increasingly popular as home-based activities help stretch food dollars • Consumers want ideas/products for dining, relaxing and entertaining at home • High interest in basic cooking classes • Supermarket News- 12/8/08
Baking mixes and supplies of flour and dough products now in Top Ten Change in unit sales for January and February 2009 • Baking mixes increased by 1.9% Source: Time.com-3/2009; Wildflavors.com – 1/2009; IRI Data – ending 2/22/09
Consumer yeast sales up 5.4% over the last year --Nielsen, April 2009
How many parents can teach their children to cook? 25-30%? Less? “It starts from home. Every child should learn to cook…it sends the right kind of ramifications through the family. By the time these guys get to 14-16 years they know how to look after themselves and eat well…” The Press Association Limited. Home News. June 22, 2005 YOU! CAN MAKE THE DIFFERENCE!
FCS Provides Multiple Outcomes • Academic foundations • Career, Community and Family Connections Standards 1.2; 1.3 • Consumer and Family Resources Standards 2.1;2.2; 2.3; 2.4; 2.5 • Consumer Services, 3.1; 3.5 • Family Standard 6.2 • Family & Community Services • Food Production and Services-- 8.1; 8.2; 8.7 • Food Sciences, Dietetics and Nutrition-9.1, 9.3, 9.5-6 • Hospitality, Tourism, Recreation • Human Development Standards 12.2; 12.3 • Interpersonal Relationships-- 13.3; 13.5; 13.6 • Nutrition and Wellness Standards 14.1 –14.5 • Parenting 15.2; 15.3
Why Teach Youth to Cook and Bake? “Research consistently shows that integrating nutrition and food education into the larger curriculum and providing children with hands-on cooking experiences changes what they are willing to eat.” The Cookshop Program. Toni Liquori. Journal of Nutrition Education. Sept/Oct. 1998.
Predict half the population could be obese in 25 years—1 million children in a decade. January 22, 2008: Reuters.com • “Cookery” classes will now be compulsory in secondary schools • 800 cookery teachers to be trained over next three years; all schools to offer by 2011 • 11-14 year olds receive one hour per week in schools. Schools Secretary Ed Balls: “We want children to be able to cook simple, healthy recipes.” Prue Leith, new head of program to improve school meals in England: “If we had done this 30 years ago, we might not have the crisis we have today.” Campaign leader: Chef James Olivier “It’s of the utmost importance that all kids learn to cook good food from scratch and shop well.” Great British Food Debate
YOU! • YOU are the link to the community! • YOUare the go to person! • YOUcan make the difference!
Let’s Get Started! Explore YOUR community for partners!
Partnerships MAKE education happen • Teach food skills • Build literacy— read together explore and build culture read & follow directions apply terms, techniques • Enjoy a wider variety of foods by sharing
Baking Builds Life Skills to Share • Learn work competencies, standards—http:/wdr.doleta.gov/SCANS/whatwork/whatwork.pdf -- Project time management • Problem solving, creativity • Visualization, communication • Reading, comprehension, application • Team building • Cultural/social diversity • Technical skills, computers, equipment • Learn food handling, safety, storage • Marketing skills, customer preferences • Visit Retail Bakers of America SkillsUSA: www.rbanet.com
WHERE WILL YOU GO? • Grade school, preschool school classrooms • After school programs • Summer programs • Community programs • Camps • At-home educators • Clubs
Resources @ www.homebaking.orgResearch basedClassroom and youth testedWritten by FCS professionalsTest kitchens/food prosFCS Standards integrated
Baker’s Dozen DVD www.homebaking.org • Contains 2 hours, 22 minutes, 39 seconds of video • 13 individually produced segments • 130 topics on ingredient functions and baking resources: • Getting started Flour • Chemical leavening Liquids • Chocolate Salt • Eggs Sugars • Fats Yeast • Designer baking • Bakeware • Baking, cooling & storage
NEW! Baking for Success DVD Baking for Success DVD Lessons: Cornbread Brownies Focaccia
www.homebaking.orgJoin 6,000 educators receiving monthly e-news updates Did I mention the word FREE?!?!
Baking Labs Coming IN2010 • Ingredient Functions/Science • Power Points/Bakers Dozen DVD • Why Bake? • Ingredient Functions • Consumer Science • Beginner, Intermediate, Advanced labs and activity options • Service Learning • References & Resources • Sanitation, safety • Terms and Techniques— English & scaling • Measurements and Substitutions • Critical Thinking Exercises
HBA PROVIDES FREE RESOURCES TO EMPOWER YOUTH LEADERS • Community Baking Resources • Cooking Skills Check-list • Presentation Profiles • Book and Bake Lessons • Baking Activities • Baking Certificates • Gift Labels • DIY/YouTube Videos www.homebaking.org
MORE YOUTH RESOURCES • Top Ten Tips for Baking with Kids • Food Safety (Fight BAC!) • Did You Wash ‘Em? • Kitchen Safety • The Thrill of Skill—age appropriate kitchen tasks • References & Resource List
Baking & Service Learning • Emergency Shelters—People and Pets Bakers Lend a Humane Hand www.homebaking.org • High Yield Bake Sales www.homebaking.org Local fund raising www.homebaking.org Global Youth Service Day www.gysd.org (April) • Bake and Take Day—www.bakeandtakeday.org (March) • Bake for Family Fun activities—www.homebaking.org (February) • After school programs--Book and Bake www.homebaking.org “The best service learning requires students to be actively involved in touching the lives of someone else as directly as possible.” Principal, Tom Schmitz, 25-year teaching veteran
Dough Sculpting • Use good basic dough, frozen dough or bread machine dough @ 80°F. • After punching, round dough, cover allow “bench time” (10 minutes) • Cut, don’t tear dough, use baker’s (bench) tool • Divide dough evenly—use a scale • Shape rapidly to prevent drying, over fermentation • Avoid excessive dusting flour; grease hands, counter
See the Sites Alton Brown. Good Eats. www.altonbrown.com Butter/Dairy www.3aday.orgwww.landolakes.com Cooks Illustrated www.cooksillustrated.com Corn Starch www.Argostarch.com Corn syrup www.KaroSyrup.com Dry beans, legumes www.americanbean.org Home Baking Associationwww.homebaking.org International Food Information Council www.ific.org Fight Bac! Partnership for Food Safety Education www.fightbac.org Flours. www.bettycrocker.comwww.cerealfoods.comwww.marthawhite.com www.hudsoncream.comwww.HodgsonMill.com www.house-autry.comwww.kingarthurflour.com www.shawneemilling.comwww.stone-buhr.comwww.ultragrain.com www.farmerdirectfoods.comwww.wawheat.com Fruits and Veggies www.fruitsandveggiesmorematters.org www.calraisins.org Grains and whole grains: firstname.lastname@example.org Mixes. www.jiffymix.comwww.rabbitcreekgourmet.com Sugar. www.sugar.org The Cook’s Thesaurus www.foodsubs.com Yeast. www.breadworld.comwww.redstaryeast.com
71% of trained teens and adults shared skills
DO it – Make a Difference! #1: Create the baking activity #2: Involve others #3: Emphasize math, reading and sciences in the baking activity #4: What life skills were developed for student leaders and community youth? #5: Share the results with local media #6 Involve parents, school administrators, community leaders, local media
Thank YOU For Teaching Others To Bake! ENTER 2010 HBA Educator Award Program First Prize - $1,000! www.homebaking.org
ACH Foods Argo Corn Starch Dromedary Mixes Fleischmann’s Yeast Karo Corn Syrup • Cereal Food Processors • Chelsea Milling • ConAgra Eagle Mills All Purpose Ultragrain Flour • Farmer Direct Foods, Inc. • Gold Medal Flour • Hodgson Mill, Inc. • House-Autry Mills, Inc. • King Arthur Flour Company • Land O’ Lakes, Inc. • Lesaffre Yeast Corporation • North American Millers’ Association • Rabbit Creek Gourmet Mixes • Shawnee Milling Company • Stafford County Flour Mills Co. • Stone-Buhr Flour Company • The J.M. Smucker Company • The Sugar Association • Washington Wheat Commission Associate Members • California Raisin Marketing Board • Kansas Wheat Commission • South Dakota Wheat Commission • Wheat Foods Council Home Baking Association Thank you!Gracias! Grazie! Merci!Vielen Dank!