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ALM Overview Presented to October 17, 2006 Overview ALM is the leading integrated media company serving the legal profession. With a broad range of products and services, ALM provides efficient, targeted channels for reaching decision-makers in the legal market.
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ALM OverviewPresented to October 17, 2006
Overview ALM is the leading integrated media company serving the legal profession. With a broad range of products and services, ALM provides efficient, targeted channels for reaching decision-makers in the legal market. ALM products and services include: Magazines Newspapers Web and Online properties Events, conferences and tradeshows Books Newsletters Jury Verdict Reporters Expert Witness Directories Attorney Directories Market Research & Competitive Intelligence Custom media
New Acquisitions ·Acquisition of Strategic Research Institute (SRI) and formation of new ALM Events & Trade Show divisionThese acquisitions combined with Real Estate Media and Insight Information allow us to offer legal and business professionals additional means of addressing their multi-discipline information needs.
New in 2006 • ·Reader Panels: Pre-qualified panels for conducting surveys and research for our publications • ·Intelliquest 2006 Law Firm Technology Leadership Study: Market survey on law firm IT purchasing patterns • Corporate Counsel Fortune 1000 Readership Study: Examining top in-house legal officers’ readership and decision-making patterns • Survey On How U.S. In-House Counsel Hire International Law Firms • The National Law Journal Website Relaunch: Redesigned • IDS (Intelligent Data Service): Lead Generation Program • ·Readership studies for The American Lawyer and Corporate Counsel • ·Digital editions of The American Lawyer, Corporate Counsel and Law Technology News
ALM’s Powerful Family of Brands The American Lawyer Corporate Counsel New York Law Journal Insight Information The National Law Journal Law Technology News Daily Business Review Magazines Newsletters Books Newspapers Directories Research Events IP Law and Business ALM Experts Legal Tech Texas Lawyer SRI FultonCountyDaily Report RealEstateMedia New Jersey Law Journal Law.com The Recorder ALM Research Online Legal Intelligencer VerdictSearch Legal Times Connecticut Law Tribune
ALM’s Unique Market Positioning • ALM’s products are legal professionals’ primary and comprehensive sources of legal news and journalism. • The Company’s array of “must-have” legal products and services, constructed over 140 years, are an integral part of the practice of law in the U.S. • ALM’s publications enjoy extremely loyal readers and high levels of brand awareness. • ALM owns the premier brand in nearly every market in which it competes. • ALM offers marketers a unique platform of national and regional newspapers, magazines, trade shows, conferences, books and newsletters, and a variety of other specialty editorial and information products with which to reach our highly specialized audiences.
National Magazines The American Lawyer Subscribers: 17,000 Pass-along: 6.5 Total Readership: 127,050 Readers spend 42 Minutes with a typical issue 47% of subscribers are chairpersons, managing partners or partners in law firms IP Law & Business Subscribers: 17,500 Pass-along: 3.7 Total Readership: 82,250 Readers spend 36.3 minutes with a typical issue Minority Law Journal Distributed to: Fortune 1000 Law firms nationwide Over 150 accredited law schools Asian Pacific National Bar Association Members of the Hispanic National Bar Association Members of the National Black Law Students Association Law Technology News Subscribers: 40,000 Pass-along: 2 Total Readership: 120,000 Readers spend 37.4 Minutes with a typical issue Law Firm Inc. Subscribers: 20,000 Pass-along: 3.1 Total Readership: 82,000 Readers spend 34 Minutes with a typical issue 87% of subscribers are involved in their firm’s purchasing decisions Focus Europe Distributed to over 60,000 readers Focus Europe is circulated to all subscribers of The American Lawyer and Corporate Counsel Corporate Counsel Subscribers: 43,000 Pass-along: 1.5 Total Readership: 107,500 Readers spend 30.4 Minutes with a typical issue 42% of subscribers are general counsel 87% of subscribers are in-house counsel The American Lawyer Student EditionCirculation: 37,800Distributed to select readers of The American Lawyer, Law Firm Inc. and students at all accredited law schools
Newspaper Group The National Law Journal Readership: 63,500 Frequency: Weekly Markets Served: National Connecticut Law Tribune Readership: 13,000 Frequency: Weekly Markets Served: Connecticut &Western Massachusetts The Daily Business Review (Miami-Dade, Broward & Palm Beach counties) Readership: 34,000 Frequency: Daily Markets Served: Southeast Florida Daily Report Readership: 23,000 Frequency: Daily Markets Served: Atlanta and Georgia Delaware Law Weekly Readership: 1,200 Frequency: Weekly Markets Served: Delaware The Legal Intelligencer Readership: 14,280 Frequency: Daily Markets Served: Greater Philadelphia Legal Times Readership: 45,400 Frequency: Weekly Markets Served: Washington, D.C. and National New Jersey Law Journal Readership: 28,700 Frequency: Weekly Markets Served: New Jersey New York Law Journal Readership: 35,000 Frequency: Daily Markets Served: New York Pennsylvania Law Weekly Readership: 9,000 Frequency: Weekly Markets Served: Pennsylvania The Recorder Readership: 19,500 Frequency: Daily Markets Served: San Francisco and Northern California Texas Lawyer Readership: 30,000 Frequency: Weekly Markets Served: Texas
Law.com SITE PROFILE: 8,000,000 monthly page views 500,000 unique monthly visitors 52% visit Law.com daily Average session time: 30 minutes USER PROFILE: 93% use Law.com for legal news 93% use Law.com to learn more about case decisions Over 58% are practicing attorneys 49% of law firm users sit on management committees at their firm Over 33% are litigators Over 12% are in-house attorneys Source: Site data via HBX 2006, User date via Survey.com Research August 2006
THE FOUNDATION OF: SUPERSECTIONS E● NEWSLETTERS LEGAL BLOGS WEBCASTS DOWNLOADS WHITE PAPERS CLE CENTER Custom emai ls Up-To-The-Minute News & Information
Law.com CUSTOM MARKETING PROGRAMS THAT REACH YOUR TARGET SAMPLE TARGET PACKAGE COMPONENTS
Law.com IMPROVED LEVEL OF SOPHISTICATION / TOOLS 24/7 Open AdStream Ad serving measurement Traffic Tools/Metrics HBX Analytics from WebSideStory New email management tool Responsys rolling out this FALL
ALM Events & Tradeshow Division A global integrated conference and events company reaching over 40,000 delegates per year, with over 20,000 in legal and finance Topics alone.
ALM Events & Tradeshow Division bringing the editorial content of ALM’s esteemed publications to life by producing tradeshows, conferences and custom events for the legal community and providing a synergistic approach to executive learning and networking designed specifically for high-level decision makers.
ALM Events & Tradeshow Division creates, produces and manages conferences covering industry specific business-to-business topics including: Aerospace & Defense, Banking & Insurance, Finance & Investment, Technology & Telecom, Life Science & Healthcare, Management, Marketing and Natural Resources. These globally recognized events provide powerful business research, education and information.
ALM Events & Tradeshow Division is a leading provider of continuing education for senior executives and professionals throughout Canada and the United States focused on cutting edge business, legal and regulatory issues in the following areas: Corporate Finance, Law, Health Care, Insurance, Human Resources, Taxation, Oil and Gas, Environment, Energy, Construction, Aboriginal, Government and more.
ALM Events "leading the conversation of real estate" with innovative networking conference series — where critical information is shared, an open dialogue is fostered, and new business partnerships are forged.
Custom Media • Custom Publishing including books, whitepapers, advertorials, inserts, imprints • Personalized logo imprinting • Private label and special orders • Reprint compilations for marketers and management • Custom Events • Live events, web casts, networking and roundtable events, CLE • Custom Research • Custom surveys and reports • Directories • B2B & Consumer Lawyer Directories
ALM Research Is A Leading Provider Of Online Information For And About The Legal Market • ALM Research Online • ALM’s online subscription database for law firm business professionals • Composed primarily of ALM’s current and archived leading-industry surveys and rankings but expanding to include original and third party content • Firms subscribe to track trends and benchmark themselves, their peers and competitors • ALM Research offers original published research and survey reports • The annual Law Firm Business Development Survey and • The 2006 Global Knowledge Management Survey • Custom research for law firms and vendors